In 2014, many believed it marked the beginning of a high-frequency era for O2O (Online to Offline) services. Home delivery, home manicure, and home laundry were all booming, with on-site service becoming synonymous with O2O. Venture capital, which had only recently entered China, was also in a frenzy. It seemed that China's Steve Jobs and Mark Zuckerberg were being discovered in this O2O surge. Such a strong wave made some pigs fly—literally.
Will this typhoon grow stronger in 2015, or will it come to an end? Will the flying pigs fall down suddenly? Obviously, this is not possible! Because it’s unscientific: Have you ever seen a typhoon stop abruptly? There will always be a process. How will the 2015 O2O storm blow? Stronger or weaker?
From years of observing entrepreneurship and reviewing reports from many VCs, 2015 may mark the rise of low-frequency products and services in the O2O space, such as jewelry, eyewear, furniture, auto insurance, real estate, and tourism. Today, we’re focusing on glasses—a product that has long been criticized for its profitability.
Before writing this article, I studied several O2O startups in the optical industry. Some of them offered optometry services alongside glasses, using professional standards that surpassed traditional ones. Domestic brands like Yishike, backed by heavy investment, once took over physical stores and advertised aggressively through online platforms. Others opened Tmall shops, built their own platforms, and even sent optometrists to streets to offer mobile services. Another brand focused on cross-border design, creating unique frames that stood out in the market. I also visited Warby Parker, an American O2O brand that inspired many global competitors, including Chinese startups.
After these investigations, I couldn’t predict which company would succeed. However, after speaking with more than a dozen VC investors—including Sequoia Capital’s Hu Ruodi, IDG’s Qian Chen, Morningside Capital’s Liang Weihong, Fuxing Kunzhong’s Yao Haibo, Jingwei Capital’s Wu Yunlong, CICC Capital’s Wang Yonghui, Junlian Capital’s Dai Dai, Guang Su An Zhen Han Yan, and Zhenwei Fund’s Wu Dan—I found that most of them believe certain business models are doomed.
Turtle escape, office store model — a dead end
Many eyewear retailers have long feared “profiteering†due to rising rents and labor costs. Their net profit margins have dropped to as low as 5%. Since the late 1980s, many traditional optometrists have left state-owned shops and started their own businesses. Over time, some have thrived through word-of-mouth, turning their homes into small optical shops. One example is a shop on the 20th floor of an office building in Shanghai, where Mr. Lao has built a loyal customer base over 20 years. His monthly turnover reaches nearly 200,000 yuan, far exceeding typical retail stores. With lower rent and no marketing costs, his net profit is 5–6 times higher than others.
This seems like a special case, but many entrepreneurs saw opportunity. Combined with the limitations of Warby Parker’s home try-on model, which attracted venture capital, Chinese entrepreneurs quickly followed suit, copying both the success stories and business strategies. But is this really sustainable?
From a business perspective, the office-based optical shop didn’t truly innovate—it was more of a forced adaptation. If we call this innovation, then innovation is too easy!
Sparring tour, home service — a dead end
When Diao Ye’s door-to-door model became popular, eyewear retailers couldn’t sit still. Why not bring the optometrist to the customer’s home?
At this point, many entrepreneurs tried to move away from Taobao and Tmall. They thought eyewear, being a non-standard product, was perfect for online shopping. Some even claimed to revolutionize the entire industry by offering home optometry services. But how realistic is this?
During the 2015 Shanghai International Optical Fair, one startup claimed to use this method to disrupt the entire industry. As a media professional, I was eager to investigate. But after talking to manufacturers, retailers, and experts, the results were disappointing. The hand-held optometry devices used by these startups were not reliable. They required a level of precision that only hospitals could provide. Even if they managed to get accurate readings, customers often felt uneasy about the lack of professionalism and the potential risks involved.
Pretending to be tall, designer brand strategy — a dead end
Many Chinese entrepreneurs tried to create "luxury" brands, imitating European fashion houses like LV and GUCCI. But does this strategy work in the eyewear industry? A recent survey by NetEase showed that only 1% of users cared about the brand when buying glasses. Most people focused on quality, convenience, and recommendations from friends. So, why do so many startups continue to chase the "designer" label?
Students will try harder, try five at home, and die one
Warby Parker’s home try-on model, where customers receive five frames at home, was copied globally. However, the company itself has since removed this feature. Many Chinese startups still follow the same approach, hoping to replicate the success. But is this model sustainable? The inventory challenges, wear and tear, and customer hesitation make this approach risky.
This information comes from China Spectacle Frame Trading Network.
Bulk feed truck, Bulk feed trucks, also known as bulk grain truck, Bulk corn truck,feed truck, Silo feed truck, Bulk Grain Carrier used to transport grains like corn, soy and concentrate for Animals Simple structure, reliable performance, easy to transport a large amount of control, maneuverability strong, non-polluting materials, which is widely used in feed for farmed transport major small and medium enterprises.
Bulk feed car Introduction
Mainly used for transporting bulk finished feed or feed produced from raw grain to livestock farms feed mills, poultry farms and feed processing user, but it can also be used to transport of certain non-corrosive powder granular materials, such as pharmaceutical powder and grain turnover .
Bulk feed feed tank car set up on the chassis of the truck, special facilities by the tank assembly, conveyor systems (horizontal discharge systems, vertical discharge system and the activities of the discharge system components), bulk feed tank cars hydraulic system (high-pressure pump the three output terminals via a line connecting the dispensing valve and the valve angle of the hydraulic motor, respectively, as well as lift cylinder series with horizontal discharge, vertical discharge, the discharge of the hydraulic motor activity), bulk feed tank cars electric systems, pneumatic warehouse mechanism and other components. At the bottom of the tank with a gate in the gate below the horizontal screw conveyor equipped (commonly known as horizontal stirring cage), is driven by the power take off from the auto gearbox output power, and then drive high pressure pump to drive the hydraulic system, hydraulic bulk feed tank cars motor gear driven by the level of the auger blade shaft and blade rotation, the activities of the delivery system (commonly known as activity stir cage) to feed output. Flat roof facing a discharge auger activity rotatably and lifting, transportation spiral lying in the top of the tank top; when unloading the lift, car bulk feed tank pipe end of the discharge port and livestock feed farm gate contact holding tank at the top of the alignment, complete discharge.
Bulk feed car Features
1 .. bulk transport of feed ratio packed into bags of transport not only labor-saving, and low cost.
2. Bulk feed tank body sealed in transport, reduce losses, quality assurance, to avoid contamination.
3. Automatic feeding on discharge, continuous operation, greatly improving production efficiency.
4. The sub-positions can be installed inside the tank, which can transport a variety of different types of feed or expanded media.
5. The standardization of components, easy maintenance.
Tank dimensions (L * W * H) and the corresponding volume of correspondence
Corresponds to the effective tank volume (m3) and the corresponding body size
Number of sub-tank positions 1-5 (with storage bodies, which can transport multiple types
The average discharge rate (kg / min) 510 (different drive forms will change accordingly)
Activities unloading system rotation angle of 180 degrees
Activities unloading system maximum elevation angle of 60 degrees
Transmission distance of maximum distance (m) 7.2
The maximum vertical distance (m) 8.2
Residual rate 0.01
Bulk feed Cars Category
Bulk feed car type vehicle and a separate tank (available appropriate trucks transport) and the like. Divided by driving form: electric discharge bulk feed truck, full hydraulic unloading bulk feed gas car unloading bulk feed car.
Bulk feed hydraulic car
Hydraulic feed bulk feed tank car set up on the chassis of the truck, special facilities by the tank assembly, conveyor systems (horizontal discharge systems, vertical discharge system and the activities of the discharge system components), the hydraulic system (high-pressure pump via a line three output terminals connected to the valve and dispensing valve are the corner of the hydraulic motor, and a horizontal lift cylinder discharge, vertical discharge, the discharge of the hydraulic motor activity), electric system, pneumatic storage bodies in series with the other components. At the bottom of the tank with a gate in the gate below the horizontal screw conveyor equipped (commonly known as horizontal stirring cage), is driven by the power take off from the auto gearbox output power, and then drive high pressure pump to drive the hydraulic system, the hydraulic motor via a transmission driven horizontal screw conveyor blade shaft and blade rotation, the activities of the delivery system (commonly known as activity stir cage) to feed output. Flat roof facing a discharge auger activity rotatably and lifting, transportation, spiral lying in the top of the tank top; when unloading the lift, the tube end of the discharge port and storage of livestock and poultry farms feed door contact tank top, aligned to complete discharge.
Unloading bulk feed gas car
Unloading of bulk feed gas car vehicle using a large flow of gas delivery technology, with low pressure, high flow, low noise, high output, transmission distance, discharge speed, low residual amount of material pollution. Widely used in various types of enterprises farming, feed processing enterprises feed transport, solve the problem of long-distance transmission can be realized without entering a vehicle that is able to complete the feeding step of feeding the tower, put an end to farm vehicles approach the most headaches prevention issues.
Auger bulk feed electric car
Electric auger bulk feed truck for different customers the latest development, new products to meet the low-end market, the car unworthy board generator, electric auger to use three-phase 380V mains supply, the wheels can adapt from the small rural country road. The car is very popular customers cost-effective for small road small farms, feed mills. Mechanical screw discharge mode, discharge speed, continuous operation, greatly improving production efficiency. It can be divided into two to four tank compartment while loading different feeds; simple components structure, convenient and flexible operation, easy maintenance.
Bulk Feed Truck,Bulk Feed Trailers,Feed Mixer Truck,Bulk Feed Discharge Truck
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