There are always reasons why the furniture sells more and more expensive.

"In the summer, I haven't bought a set of cabinets. I heard that the year-end commercial promotion went to see it. I didn't expect it to rise and go up. I visited a few shopping malls." Consumer Tao recently complained about the "firm" price of furniture. . The reporter learned from the Municipal Furniture Industry Association yesterday that the average selling price of the local furniture market in Shanghai this year has increased by about 10% compared with last year.

From the weakening of the discounts in the furniture store, you can also see the difficulty of price reduction. The reporter visited Bai'anju, Hongxing Meikailong, Jishengweibang and other shopping malls. They found that most of the furniture were clearly priced and did not participate in the preferential activities. Even if they were willing to discount, the discounts were within 20%. Some furniture has made signs such as "purchase 1000 to 100" and "buy 100 yuan for 10 yuan", so that the profit space is still no more than 20%.

Materials, labor and rents continue to be the main factors driving up furniture prices. According to incomplete statistics, the average cost of raw materials purchased by local furniture manufacturers increased by 15% to 20% year-on-year, while labor costs rose by about a quarter. “In all the cost of furniture, materials plus labor can account for 70%, and the rest is transportation and rent.” According to Tong Zhaoxiang, director of the Information Consulting Department of the Municipal Furniture Industry Association, the furniture industry has entered the era of low profit, generally small and medium-sized furniture. It is not easy for enterprises to achieve profits of around 3%.

Compared to local furniture, imported furniture is more expensive and has less bargaining space. “Imported furniture with a price of nearly one million yuan, but not a few million yuan of domestic furniture earned much.” A European furniture brand agent in the Jisheng Weibang shopping mall told reporters, such as a high-end furniture of 1 million yuan, which transport, on Taxes, rents, and labor costs account for almost 65%, and 15% of the cost of goods is also removed. The remaining 20% ​​of the profits must be sold as soon as possible, otherwise it will bear additional costs such as inventory and maintenance. I can't make any money for a delay.

The more expensive the furniture is, the more there are thousands of reasons for the business. The hardships of high cost can be understood, but it is also impossible to rule out the merchants who have the excuse “cost” to raise prices. In this regard, Tong Zhaoxiang said that he is helpless: "Furniture is not a daily consumer product, it does not belong to the scope of government price regulation, the industry implements free competition, and enterprises have the right to customize the price of the product."

In order to regulate the market price, the city furniture industry association has set the guiding price of the furniture industry. Some large-scale furniture shopping malls have also launched the "standard price inside the market" in a small scope, but then they have disappeared because of the brand between the furniture, The types, materials, and processes vary greatly, and it is difficult to unify them with precise prices. If the industry-guided price is more general, then it loses its guiding significance.

In fact, the quality of furniture is more critical than the price. According to reports, the furniture industry association has already launched the "clear price bargaining price tag" in the furniture industry with the Municipal Price Inspection Institute. Furniture manufacturing enterprises must specify the origin, materials and reference price on the product label for supervision by the regulatory authorities and consumers. "You need to know where you are."

For high-priced furniture, consumers must stay awake. Experts from the Department of Law and Research of the Municipal Consumer Protection Committee have called for consumers to “vote with their feet” if they are slick and expensive furniture, or even cover product information and neglect quality and safety. Da Vinci's home is the best example. After the "fake door" incident last year, the high-end luxury Da Vinci was devastated. This month, it was further invested by the BTG Group in the form of "asset replacement". The BTG Group became Da Vinci. The largest shareholder, accounting for 33.8%.