The origin of product packaging charm 1, the color of the package:
More than 80% of the information comes from the visual, if the designer's grasp and use of the packaging color can directly reflect a certain characteristic of the internal goods, this kind of product is likely to become the buyer's preferred product.
According to the inherent color of the product or the attributes of the product, the use of visualized color is an important means of designing colors. Such as cakes, cakes and other food packaging more yellow, tea, coffee, whiskey, beer and other beverages use brown, lemon lemon shampoo packaging design into lemon yellow. These reproductions using the color of the product itself in the color of the package are the best associations that can give people the identity of the object, and thus have the impression that the inner item has a basic concept.
Of course, there are also counterintuitive phenomena. Some design experts boldly use color contrasts to achieve better and more extraordinary results, but if they are not well-managed, they will be counterproductive.
2, the packaging pattern:
The combination of patterns should be considered from three aspects: first, the way of organization; second, the theme of expression; and third, the style of display. In terms of organization, there are more geometric composition, abstract composition, and figurative or physical composition. People who use geometric or abstract compositions are mostly cosmetic or daily use products. The concrete or physical structure is the most popular in food packaging.
Some simply put the package in a window, or use a transparent plastic bag to allow people to see the contents directly. On the theme of expression, although the way of expression is different, the purpose is very clear.
In the form of combination, some are dominated by prominent texts, some are focused on physical objects, and some have both. Regardless of the form adopted, it must be linked to internal objects in order to show the distinctiveness of the subject. In the theme of expression, we should also pay attention to cutting complex and simple, whether it is text or pattern, and strive to achieve a single pattern, the theme prominent, simple and bright.
3, the connotation of the packaging:
Mainly manifested in the packaging of the appeal, the interest of the screen, and the organic combination of product image and corporate culture. In addition, the exquisite packaging is also an important factor for good packaging, including: First, the exquisite color, the second is the exquisite design, the third is the exquisite packaging production, the three are indispensable.