Labels are mainly used in products and industries such as daily chemical, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics. Judging from the current market situation, the daily chemical, food, and medical needs for label products are particularly prominent. From the perspective of the global label market, current self-adhesive labels account for 40% of the market share, wet adhesive labels account for 42%, shrink labels and cover films (wrap labels) account for 9% and 7%, wet adhesive labels and stickers Adhesive labels occupy an absolute dominant position in the global label market. With the continuous maturity of the label industry and the improvement of consumers' packaging requirements, the processing volume of wet adhesive labels will gradually decrease in the future, and the processing volume of self-adhesive labels and shrink sleeve labels will increase rapidly. The demand for material solutions will gradually expand.
Labels are special printed products that mark product names, logos, materials, manufacturers, production dates and their important attributes, and are an important means of publicizing and marketing products. Label printing covers almost all printing methods such as letterpress printing, flexographic printing, offset printing, gravure printing, screen printing and digital printing.
At present, global sticker label printing can be divided into three camps according to the different printing methods used. North America is a typical representative of self-adhesive labels printed with flexographic printing as the leading technology. The main equipment is a small and medium-sized unit-type printing unit, which is mainly ink-and-wash. It adopts roll-to-roll printing and circular die cutting. It has the characteristics of high production efficiency, advanced technology and environmental protection requirements. Relief printing and flexo printing in the European market each account for half. The application of flexographic printing is basically the same as that in the United States. All flexographic printing uses UV inks. Most of the equipment is laminated or satellite. The material processing method is also roll-to-roll printing. The Asia-Pacific region is dominated by relief printing, and most of the developing countries in the Asia-Pacific region are still relatively backward in label printing. Even if they use letterpress printing, only a few use UV ink equipment. Most label printing still uses resin-based ink. Coil printing and sheet printing coexist; due to the high proportion of manual labeling, sheet-fed offset printing labels are widely used; the die-cutting method is mainly flat-press die-cutting.
According to the information provided by the International Label Printing Group, the annual per capita consumption of stickers in developed countries in Europe and America is 12-18 square meters, of which 15-16 square meters in the United States and 17-18 square meters in Scandinavia in Northern Europe Brazil is 2.2 square meters, while China is only 0.9 square meters. The sticker label printing market and stickers materials have great potential for development in China, Brazil and other countries. Driven by the development of the national economy, the average annual growth rate of the Chinese label printing market has been maintained at 15% -20% in recent years, making it one of the fastest growing markets in the world. In 2012, China's label printing industry produced 1.8 billion labels, with a total industrial output value of 14 billion yuan, an increase of about 20% compared to 2011.
As foreign label printing companies and products enter China, while introducing advanced equipment, technology and management experience, the self-adhesive market has gradually been bred. At present, various types of high-end labels can be processed in China. Some labels previously printed overseas have been converted to domestic processing, which is also the main reason for the rapid development of domestic label printing.
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