Compared with the hot market in the property market and the automobile market, the home furnishing industry has always been slightly low-key. However, carefully combing the past 2013, we can find that some of the hot events in the Zhongshan home industry have caused widespread concern, and the industry trends or problems reflected in it are worth pondering. Concentrate these events into keywords, or as a reference for 2014.
Event: mahogany furniture crazy price increase
rise
Keyword
Event: mahogany furniture crazy price increase
Since the second half of last year, domestic mahogany furniture prices have been rising. Zhongshan is known as the domestic production base of mahogany furniture, and its mahogany furniture prices have also risen with the general trend. According to the introduction of mahogany manufacturers in Dayong and Yuxiang, the rosewood furniture of various manufacturers has varied, but the range is mostly between 30% and 100%. All manufacturers said that Siamese rosewood rose the most, compared to the beginning of last year, the price almost doubled.
The reason why the rise is so "fierce" is actually related to the shortage of materials. On June 12 last year, the newly revised Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) came into force. Woods such as Brazilian black rosewood, sandalwood red sandalwood, Sian rosewood, dimple Dalbergia, Central American Dalbergia, Belize Dalbergia, L. black Dalbergia, etc. are listed in the international trade forbidding or restricting commercial trade. Individual varieties will become very rare. Vietnam, Laos and other countries announced the suspension of Siamese rosewood exports a few months ago.
Comments: Taixing furniture related people said that the current mahogany furniture is facing a resource bottleneck, and its price trend is closely related to resource supply. If the mahogany materials are still tight, the mahogany furniture will increase in price next year. Whether as a daily necessities or for investment, the current purchase of mahogany is a good time.
Tune
Keyword
Event: Redwood National Standard launches revision
In June last year, the 13-year-old Redwood National Standard was launched and revised. Zhongshan Hongguxuan, Dongcheng, Boji and other mahogany furniture manufacturers were invited to participate in the revision.
The hottest topic at the launching session was to determine the range of redwood species and to fully discuss and analyze new research findings and evidence from academia, etc., while respecting the scientific basis for determining the scope of redwood species in the National Standard for Redwood. Further clarify the range of tree species of redwood. It was suggested that consideration should be given to the appropriate addition of redwood species to alleviate the imperatives of defective materials.
This topic has continued to this year. On January 7, the third working meeting of the revision of the Redwood National Standard was held in Zhongshan. It was suggested that Tokyo Dalbergia and African dyed rosewood should be included in the range of redwood species.
Comments: The latest news shows that the redwood national standard is expected to be released at the end of this year, but whether it is possible to add redwood species is still inconclusive. Wu Chiyu, the head of Hongguxuan, believes that it is possible to add trees in moderation, but it is difficult to determine the possibility. Some new species that are worried about some companies may disturb the price of the mahogany market. He said that each species of redwood has its own value, and some scarce species will still maintain their scarcity value, and will not be introduced by new species. "price drop."
Imitation
Keyword
Event: Shenzhen Furniture Factory's copying case, Sihai Furniture won the case
In June last year, Zhongshan Sihai Furniture received the verdict issued by the Provincial High Court. Shenzhen Haoyunda Furniture Factory infringed and copied the furniture of the “Kafenda†brand of Sihai Furniture, and was sentenced to 70,000 yuan by the provincial high court. Financial compensation. At this point, the furniture infringement case that lasted for nearly two years was finally settled.
According to the introduction of Sihai Furniture, in August 2011, Sihai Furniture Company discovered the infringement of furniture produced by Shenzhen Haoyunda Furniture Factory in a shopping mall in Shunde, Foshan, and immediately entrusted a lawyer to sue in the Foshan Intermediate People's Court.
On December 6, 2012, the Foshan Intermediate People's Court issued a first-instance judgment, which determined that the infringement was true. The defendant did not accept the verdict and immediately appealed to the Guangdong Higher People's Court. It is reported that Sihai Furniture has suffered from "cloning", but this is the first time to prosecute rights.
Comments: It has not been counterfeited, not a family of four seas. Zhongshan Zhongtailong, Taixing and other well-known furniture companies have been "cloned" many times. In the end, although the infringement lawsuit was won, the compensation received was far from making up for the loss.
Deng Guangsen, secretary-general of the Zhongshan Furniture Chamber of Commerce, said that in recent years, the high-speed development of the furniture industry has been frequently copied. To protect the outstanding design, it is necessary for the industry, manufacturers, consumers and other parties to jointly protect intellectual property rights. The store side should communicate closely with the company and refuse to copy the plagiarism products into the market.
black
Keyword
Event: Nearly 10 times a year on the "black list" of household products
Last year, in various levels of quality sampling, Zhongshan repeatedly listed household products into the "black list" of unqualified products: last April, Beijing Municipal Bureau of Industry and Commerce announced its results of monitoring the quality of lighting equipment in the circulation field, Zhongshan The production of 5 batches of lamps and lanterns products on the list; in June, the Zhongshan City Consumer Council announced the results of comparative test of bedding, the sample covers 17 batches of products in 8 shopping malls in Zhongshan City, of which 7 batches do not meet the standard requirements; In September, the Provincial Quality Supervision Bureau conducted a random inspection of 747 batches of wood furniture products produced by 502 enterprises in the province, and found that 87 batches were unqualified, some of which were from Zhongshan.
According to the reporter's rough statistics, the number of "black list" quality inspections on Zhongshan's home-related products last year was only 10 times in the media. What is embarrassing is that almost every time the "black list" results are announced, media reporters will not be informed of "uninformed" or "products without problems".
Comments: In the era when the home market is increasingly moving towards regulation, the basic quality of products is difficult to guarantee, and sooner or later, consumers will be abandoned as garbage. In particular, the industry needs to be wary that the quality of products is unqualified, but the enterprises in the company are pretending to be dumb and not accepting their debts. If this concept of ignoring market rules and the legitimate rights and interests of consumers is not eradicated, the home industry will be disorderly.
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