——Interview with Mr. Jiang Yuxiong, General Manager of Beijing Shiyhaizhai Co., Ltd. When everyone is busy with the production of R&D paper products, some people have taken the initiative to create articles on existing ordinary papers to make the application of ordinary papers. Application effect of specialty paper.
Beijing Shiyuezhai Co., Ltd. is a professional joint-stock company that specializes in “writing articles on paper†and is committed to providing customers with one-stop services ranging from design, material supply, printing to post-press processing and forming. Shijiezhai Company has exclusively launched the “Technical Techniques for Changing Specialty Paper from Plain Paperâ€â€”Shiyazhai Style Printing. It is a new technology for surface treatment of ordinary paper, prints, and paper products, thereby rapidly increasing the artistic effect and grades of paper, printed matter, and paper products. The printed matter produced by using this technology is basically the same as the application of special paper. Shiyuzhai Company can also carry out special printing on customer's printing and packaging products, so that customers' printing and packaging products can play a triple role in enhancing artistic effect, prominently carrying out image propaganda and visually and effectively preventing counterfeiting.
With keen interest, we interviewed Mr. Jiang Yuxiong, general manager of Shiyuezhai, and learned more about Shiyazhai and Shiyuzhai style printing techniques.
HTPPA: The current specialty paper market is said to have entered the "Warring States Period," and the competition tends to become more intense. However, Shichazhai has taken the initiative to develop a pattern of "plain paper that changes specialty paper technology." How are ideas formed?
Jiang Xiongxiong: We used to produce and sell specialty papers. In this process, customers reported that special papers worked well, but the cost was too high. Did any paper have the effect of special papers and the cost was low? We listened to this proposal and developed in this direction. At that time, such technology was already available in foreign countries. After we introduced it, we continued to develop it, turning this simple requirement into a practical process.
HTPPA: It is understood that in mid-1999, the Zhongshi Express Company officially introduced this processing technology and applied it independently to the paper surface etching. Please specifically talk about the introduction, application, improvement, and current development of the technology, and Technology development and support.
Jiang Xiongxiong: In Beijing, this technology has basically been accepted by customers. The development of this technology is somewhat similar to the development of the lamination process. In the 1980s, some people introduced the film coating process. After a general development, it has become an ordinary and necessary process. After introducing the style imprinting technology, we have improved our equipment and processes at any time. In the actual use of the equipment, it is more reasonable, more efficient and better in the specific application process. For example, we developed different shades of texture according to the needs of our customers, allowing customers the freedom to choose single-sided or double-sided imprints.
In terms of technology research and development, we have special personnel responsible for it; in addition, some links also cooperate with related professional units in China, and related professionals continuously conduct trials and improvements.
HTPPA: At last year's World Post Express 2nd Anniversary Exhibition, the “magic face change technology†successfully developed by Shiyezhai was very interesting. Please explain the situation in detail.
Jiang Yuxiong: Face change technology is a development of the style imprint technology. In simple terms, it can be changed into another unique pattern through a line. It has both the traces of the basic lines and the basic lines. Its greatest feature is its security. For example, the use of ordinary style imprinting process, the same kind of lines used in the A, B two books on the cover, the texture of the two book cover is exactly the same; and with face technology, the same line in the A, B on the two books The effect is not the same. The change of this kind of craft method, the similar product on the market can't be imitated; A kind of imprint can change a lot of kinds of effect, have increased the difficulty of forgery even more.
HTPPA: It is understood that some companies have begun to imitate the World Mail Studio style printing process, but the technology is still not mature, I would like to ask this technology should be universally applied to the market, in the promotion of what specific difficulties and obstacles?
Jiang Xiongxiong: After we introduced this technology, we made many improvements and developments to it. At present, it is necessary to promote, mainly for technical training and development.
At present, there are some companies in the market using this technology, but the use of whether it is good, the key is to see how it is mastered, see if its follow-up R & D power is enough, the quality of the product, the effect is good.
HTPPA: At present, the competition in the specialty paper market tends to be fierce, and the pattern printing technology will convert plain paper into specialty paper. How competitive will it be in the specialty paper market? Compared with specialty papers, what are its competitive advantages? How much competitive pressure is felt?
Jiang Yuxiong: This is a comparison of special paper and style imprint technology. In general, the two lines are similar in terms of texture effects, and the texture, color, and pattern of some specialty papers are slightly more natural. In some respects, they are irreplaceable. The biggest advantages of imprint are two, one is low cost, which is equivalent to one-half or even one-third of the cost of special paper. Second, the contradiction between fine printing and paper inequality is solved very well. The lines on specialty papers increase the difficulty of printing, and many fine drawings are not printed well. The use of style printing technology can be printed on plain paper first, and then the style printing process is performed. This kind of processing basically has no effect on the picture. In some applications, the effect of style imprinting is better, which cannot be achieved with specialty paper.
HTPPA: World Post Express also warehouse-type wholesale, retail a variety of foreign specialty paper, how do you view the current specialty paper market? How do you think that domestic specialty papers should respond to the offensive of foreign specialty papers?
Jiang Xiaoxiong: With the development of productivity and the improvement of people’s living standards, the scope of application of specialty papers has become wider and wider. Especially in the past ten years, the use of specialty papers has increased by several times. In the future, the total market volume should also be continuous. Increased. After joining the WTO, the specialty paper market will also be affected by tariffs. Unlike a vehicle import tariff of 100%, the tariff imposed on specialty paper imports may be between 20% and 30%. Thus, there will be a certain increase in imports of specialty paper in the short term after China's accession to the WTO, but this effect is not revolutionary. . Domestic specialty papers must maintain their own characteristics and take the initiative to adapt to the needs of the domestic market. Domestic paper and imported paper face different market levels. Foreign paper has high, middle, and low grades. Domestic paper does not have to compete with each market level. As long as it focuses on one area and makes its own characteristics, It has a certain degree of competitiveness.
HTPPA: Because it is still a new technology in the market, we may wish to know more about it. Is there a limit to the range of objects that can be processed by the style imprint technique? What are the quality requirements for the processing object? Are there special restrictions?
Jiang Xiongxiong: There is a wide range of styles of imprinting objects. General plain paper can be used for processing, such as coated paper, white cardboard, and offset paper. However, different paper effects are not the same. Compared with offset paper, offset paper has a clearer texture; on the basis of weight, paper from 80g to 400g can be processed. The quality requirements are related to the processing object. In general, paper lines with a weight of 157g or more will be more clear.
There are no special restrictions.
HTPPA: There are temperature and humidity processing programs in the process of printing patterns. Will this affect the paper life and printing effect?
Jiang Yuxiong: This effect is not great, and it hardly affects the printing effect.
HTPPA: What is the difference between prepress and postpress printing? According to what determines the different processing procedures? Does prepress imprint influence the printing effect behind it?
Jiang Xiongxiong: Prepress processing has little influence on printing, and postpress processing has no effect.
HTPPA: In terms of environmental protection, will the style printing technology be limited?
Jiang Yuxiong: There will be a little agent in the processing process, but no pollution.
HTPPA: Please talk about the role and use of the style imprint.
Jiang Yuxiong: The style imprint can be used for decoration; it can promote the image of the product and the company itself; the biggest use is anti-counterfeiting. The special pattern directly on the paper, anti-counterfeiting effect is good, is a most intuitive low-cost anti-counterfeiting technology. Moreover, due to high equipment costs and technical difficulties in the process, it also causes counterfeiting difficulties and prolongs the time for counterfeiting.
HTPPA: At present, can the Chinese market provide professional equipment for printing patterns? Can the provision of equipment keep up with the requirements of technological development? How does Shizipai solve this problem?
Jiang Yuxiong: At the beginning, the equipment used was basically all imported; now, we have technical cooperation with domestic equipment manufacturers, and many of them can also be produced on demand, but key components still have to rely on imports.
HTPPA: In the process of pattern printing, the mold is very critical. Is the mold used in the postal service developed by ourselves? How many patterns are there currently? Please tell us about the specific situation of the mold.
Jiang Yuxiong: The molds are part of the imitation of production, and part of it is developed by ourselves. So far, there are 256 types of lines.
HTPPA: Shizhai Zhai has already applied for a number of related patents in the aspect of pattern printing. Please explain the patent situation in detail.
Jiang Xiongxiong: We have applied for two kinds of patents and both have reached the public notice period.
HTPPA: Since it has technological advantages, Shijiezhai has taken the initiative in the domestic market. With the increase of customer base, what are the specific plans for the occupation of the market?
Jiang Xiongxiong: We are brewing a chain business model and we plan to launch franchising programs in various places to increase awareness and form brands. For franchisees, we can provide equipment, technical guidance, business model and other set of programs.
HTPPA: What should be considered in the design and creativity of the application style impression? Please tell us about the professional design strength of Shiyhaizhai.
Jiang Yuxiong: Style imprinting is an element of design. Designers must first clarify the theme, specify what effect to achieve, and then determine the appropriate materials, patterns, colors, and printing processes based on the theme. In order to comprehensively consider the cooperation of these various factors, we must also consider the cooperation of prepress and postpress technology, and whether it should be covered or not. If style imprinting techniques are used in isolation, sometimes they do not produce better results, and even the processed effects are worse than when they are not processed.
HTPPA: Style printing has been recognized and praised by experts since it was published. Please talk about the prediction of future market and the development trend of specialty paper market.
Jiang Xiongxiong: The application of style printing will become more and more extensive. At present, the market in Beijing has been used a lot. This technology has also appeared in Guangzhou. There are also one or two in Shanghai.
HTPPA: How many years have you been in this industry?
Jiang Xiongxiong: I have been in this industry for 5 years, initially engaged in business management. I used to study the investment economy at Renmin University. After graduating from graduate school, I was assigned to Shenzhen and later went to the sea to do investment planning. Later, because of the needs of Beijing's market expansion, he returned to Beijing to engage in special paper marketing. In the past few years, he began to develop style printing technology.
HTPPA: So you will continue to work in this industry?
Jiang Yanxiong: It should be.
HTPPA: It turned out that you were not in the paper industry at first. Perhaps this is less of a mindset and it is easy to create innovative ideas.
Thank you for your cooperation. It is hoped that the company will continue to innovate, and hopes that the pattern printing technology will continue to develop.