Third, the concept of dynamic packaging design
Dynamic packaging is understood literally as a moving package. In the past, the decoration on the package was a static flat or three-dimensional pattern layout design. This kind of static packaging has been popular for thousands of years or even tens of thousands of years. Nowadays, with the continuous progress of science and technology, the packaging materials and packaging technology have reached a new level. At the same time, consumers' requirements for product packaging can no longer be used. The traditional static flat or three-dimensional decorative design to meet, so businesses decided to look for new breakthroughs from the packaging situation, the packaging industry in Europe in the late 1990s put forward a new concept of dynamic packaging.
The simplest dynamic packaging is through the principle of optics, on the same package, from different perspectives will appear different pictures, this technology has as early as the 1980s, when the schoolbags, pencil cases, toys Both were used on apparel and clothing, but they were used to embellish decorative materials. Nowadays, this technique is applied to packaging. The more complicated dynamic packaging is to have a display and a chip on the packaging. The information on the product is stored in the chip. When the consumer opens the switch on the package or touches the sensor switch, the information content stored in the chip will begin to play on the display; more complex dynamic packaging is to combine the Internet and packaging. However, the more complex and dynamic packaging, the more expensive the packaging will be, and the more complex and dynamic packaging will be used in electronic products. The dynamic packaging that is relatively simple is now widely used.
Dynamic packaging is in its infancy in China. The dynamic packaging in Shanghai can be seen at the interchange of Metro Line 1 and Line 2. The content is to advertise printers. Strictly speaking, this is an advertisement, but Fan Yi can be said to be For a commercial product package, the advertisement is divided into three groups: the left, the middle, and the right. From the left, there are three posters about the performance of the printer. But from the right, the posters on the left and right become full. Red, and the middle of the by-product branding make up a large trademark display poster. Due to the imperfect market system and the low level of people's consumption in China, dynamic packaging has not yet been launched in China. Even the concept of dynamic packaging has not been proposed.
However, the potential for dynamic packaging is quite large, the society is constantly developing, technology is breaking through every day, and the Internet continues to spread. People's consumption levels are also getting better every day. Traditional static packaging is very limited in conveying information. It can only convey product information to consumers as much as possible within a limited range. In other words, the essence must be clearly expressed first, and other parts are possible. To express it, people today have higher levels of consumption and more goods. Consumers hope to get more valuable information on hanging products, that is, they want to know more about those who have not expressed or have not expressed it. Detailed information, because these ancillary information is also very important, but the traditional static packaging is very weak in the expression of affiliated information, and it is very limited in the comprehensiveness of the dissemination of information.
Dynamic packaging is done at this point, and dynamic packaging uses its own high-tech components to make this work very well. As long as the chip storage capacity is large enough to store enough product information, if it is the same as the Internet, then the dynamic packaging can convey a greater amount of information, and can be refurbished at any time.
For example: For example, Jiale Dairy, when you buy pure milk from its products, you can learn from the traditional packaging only the ingredients of pure milk, the percentage of all kinds of nutrients, shelf life, production period, etc. Limited information, but when you want to know whether Jiale Dairy has sweet milk, sour milk in addition to pure milk, whether there are several flavors in the fruit milk product or in the fruit milk, there is also a desire to know how Jiale Dairy is giving Milk is sterilized because the words “100% sterilized†on the bottle packaging cannot be completely relieved. In addition to this information, you imagine that you have to go to a nearby supermarket or business company to understand, or call to ask, there is too much inconvenience. But dynamic packaging allows you to be aware of these affiliated information without going out. If Jiale Dairy uses dynamic packaging, there will be a lot of information about Jiale Dairy in the chip. If there is dynamic packaging that is the same as the Internet, then consumers can know more than just the information mentioned above.
Fourth, dynamic packaging concept design performance
(1) Dynamic design between packaging and packaging
Nowadays, packaging on the market can only protect and decorate a single product, and once the product is shipped from the factory, the packaging corresponding to it is set to death and cannot be changed. Of course, there is no problem in the transportation of the same product, but if several different products are transported together, the appearance of the package will bring a lot of problems to the transportation. Not only this, a product from the factory to the hands of consumers, has to go through many links: it is convenient to transport; it is necessary to put as many products as possible in a limited space, but also to protect the product (This point will be specified in the packaging and products at the back.) When it comes to the display cabinet, the packaging must have a beautiful appearance and can play a role in promoting sales. These, the traditional static packaging can do is quite limited, because the traditional static packaging is static, the moment the product is loaded, the entire shape of the packaging is set to death, can not be changed, which makes the packaging design The designer was severely limited in his design. Therefore, it is extremely negligible to see a comprehensive package on the market.
Dynamic packaging is a combination of display type (see Figure 8), such as the same series of two different products produced by the same manufacturer. When a customer purchases a gift, the difference between a packaged package and a packaged display can give people a feeling of incompatibility, and it can even give people a feeling of “bargaining†that is patchy. Dynamic packaging can make the two packaging functions seamlessly. The packaging material is made of a substance with a memory color, and when two different products meet, the memory color material will be adjusted so that the two types of packaging that may not be coordinated become harmonized.
(2) Dynamic design between packaging and products
Normally we see a statically packed CD case (see Figure 9) that only applies to one style of product, while a dynamically packaged CD case (see Figure 10) can hold different sizes of CDs. But a 3-inch floppy disk of the same kind of electronic product can't be loaded with this CD box, and the shape of the CD is now ever-changing. It is no longer just a round shape: square, heart-shaped, polygonal, and so on. These various types of CDs, small in size, can also be loaded with this CD case. If the diameter is the same as the CD in the drawing, it cannot be accommodated. This is the limitation of the interaction between traditional static packaging and packaging. . Dynamic packaging is not the same, or the CD case as an example: the dynamic packaging of the CD box may not be the same as the CD box in the picture, but inside the dynamic packaging will use memory material, like sand, when the user put the CD When entering a dynamic CD box, the memory material in the box becomes like a sand and becomes an inner box suitable for the appearance of the CD. When the CD is removed, the memory material in the box will change back to the original flat shape. This dynamic CD box can not only store CDs of various shapes and sizes, but also can store electronic products such as 3-inch floppy disks. This is the dynamic interaction between dynamic packaging and packaging. .
(to be continued)