The POS machine market has been segmented

With the rapid development of electronic payment, POS manufacturers have also stepped up the pace of the layout market. Although the competition in the electronic payment equipment market is becoming increasingly fierce, the industry pattern is not obvious. At present, the domestic POS market has been divided by several major pos machine manufacturers.

Insiders pointed out that at present, Liandi Commercial, Shenzhen Baifu, and US Whirlwind have shown strong competitiveness in China's POS market, accounting for 70%-80% of the market share. Newcomers, New China and other rising stars also have good performance. .

The rise of the POS machine market stems from the popularity of electronic bank cards. Data show that as of the end of the second quarter, the country issued a total of 2.266 billion bank cards, an increase of 14.5%, the bank card penetration rate reached 35.6%, an increase of 3.9 percentage points over the same period of the previous year. The era of universal demand for electronic payments has arrived, and the demand for POS terminals has also risen.

The person further pointed out that the development of electronic payment is changing with each passing day. For POS manufacturers, in order to stabilize the market, they must always pay attention to the needs of customers and expand the scale advantage. At this point, the mainstream POS brands are secretly competing.

The China Securities Journal reporter recently learned from relevant channels that the 300,000th set of products of Unicom's commercial single-year success was successfully rolled off the line and “brushed” a new record – achieving a leap from 500,000 units per year to 300,000 units per year. This will not only greatly enhance the business of Unicom's business in 2010, but also make its market position stronger. (Zhou Ting)

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