Internet of Things affects retail information and computer revolution

Retail supermarkets buy things, hold a mobile phone with integrated embedded chips, and use wireless communication functions. The mobile phone can communicate with the RFID chip on the product. With the help of wireless RF technology, we can clearly read the goods through the mobile phone screen. The production origin, production date, product composition, commodity price, logistics route, etc., all the information we need to know, and the settlement of goods through the bank transfer system, then the mobile phone is similar to the POS machine for settlement in the mall. At the same time, through the member identification sensor, the mall communicates with the electronic devices integrated with the embedded chip on the member, which can clearly and completely collect the member shopping time, product preferences, commodity price, feedback and so on.

Such a smart way, perhaps you think it is amazing, is there really a real version of "Avatar", you can perceive everything with the tentacles, the answer is yes, and it is no longer a laboratory simulation concept, this is the Internet of Things.

IBM predicts that the "Smart Earth" strategy will set off another technological revolution after the "Internet" wave. Former IBM CEOs have put forward an important point of view that the computing model has changed every 15 years, and people call it the "15-year cycle law." And every such technological change has caused major turmoil and changes in the pattern of competition among enterprises, industries and even countries. Coincidentally, from the concept of the Internet of Things in 1995, Mr. Bill Gates first proposed in the book "The Road to the Future". Today, just 15 years later, IPV6, triple play, sensors, embedded operating systems, The rapid development of cloud computing and other technologies has provided an important guarantee for the maturity of Internet of Things technology. The Internet of Things technology has also evolved from the concept phase to the application verification phase. In the future, a variety of items will be embedded in a smart sensor. Humans will gain a new communication dimension in information acquisition, information analysis and communication. Information will penetrate into enterprise management, scientific research and development, and government office in an unprecedented way. Human life and other fields. For the retail industry that has taken the lead in adopting this technology, the Internet of Things will have a profound impact on its development.

Information and computer technology have revolutionized

The International Telecommunication Union (ITU) lists radio frequency identification (RFID), sensor technology, nanotechnology, and intelligent embedded technology as key technologies of the Internet of Things. In recent years, the rapid development of Internet of Things technology is inseparable from the strong support of scientific research institutions and the government. In addition, some foreign giants have become the middle force of this revolution.

In the field of sensors, Kersbo is one of the pioneers in the world for wireless sensor network research, providing wireless sensor solutions to more than 2,000 universities and thousands of companies around the world; Crossbow and software giant Microsoft, sensor giants Honeywell, hardware equipment manufacturer Intel, network equipment manufacturing giant, and the famous University of California, Berkeley, have developed in-depth cooperation, resulting in intelligent, interconnected, energy-saving new sensor devices, such as The new POS machine based on Microsoft Embedded Operating System Windows Embedded Standard 7 can be applied not only to a variety of platforms and application software, but also to a variety of peripherals via wireless smart sensors. It can also use IC cards, bank card authorization terminals, and Connected to the Internet, the data settlement system can be applied more flexibly and comprehensively. The new POS machine enables remote control, and large retailers can also transmit data globally via a network including wireless networks. At the same time, the new POS machine with high-performance power conversion mode can greatly reduce the use of electric energy. It not only saves energy and protects the environment, but also saves a lot of expenses for retail enterprises.

At the same time, in the country, the Internet of Things has become a hot spot for information development in the future. In August 2009, Premier Wen Jiabao of the State Council inspected the Engineering Technology R&D Center of Wuxi Micro-Nano Sensor Network of the Chinese Academy of Sciences, pointing out that “in the development of sensor networks, we must plan for the future and break through the core technologies earlier”. In 2009, industry and information technology Minister Li Yizhong published a signed article entitled "The Status Quo and Prospects of China's Industrial and Informatization Development" in the Science and Technology Daily, which first publicly mentioned the sensor network and raised it to the height of strategic emerging industries, pointing out that information technology Wide penetration and high application will lead to a number of new growth points. At present, large-scale logistics companies in China have been able to monitor in real time. This method can report the general information such as the location of the goods and whether they have been declared at any time. For the problems of food pollution and vaccine survival rate that everyone cares about now, smart sensors can monitor more detailed information such as humidity, temperature and cargo status of the surrounding environment in real time and transmit it to the data center via the Internet. The data collected dynamically in the supply chain flow fully realizes the visual supply chain management.

Information and computer opportunities and challenges coexist

The Internet of Things era has experienced fifteen years from a "concept" to "landing". The value brought by the future industry will exceed one trillion yuan. The RFID technology in warehousing management, electronic automation, product anti-counterfeiting, RFID card charging, etc. The wide application of the field has made the retail industry one step ahead of the profit growth point brought by the new technology. It is reported that the out-of-stock phenomenon in the Wal-Mart store using RFID tags is reduced by 16%, and RFID technology is faster than traditional bar code technology in terms of product replenishment. 3 times, while manual orders have been reduced by about 10%. At the same time, China has also listed the Internet of Things in major research areas. The government's extensive attention and the help of large enterprises have undoubtedly provided a good development environment for the Internet of Things. However, the development status and trends of the Internet of Things industry in China are mixed. .

The first is the lack of a unified standard. Because the Internet of Things is a large information communication network that uses the Internet to connect objects with mobile terminals such as sensors and computers, the future RFID standards, IPV6 protocols, and triple-play protocols will be Interface design requires a uniform specification standard. Secondly, the degree of informatization of Chinese enterprises is generally not high. As the traditional industry's retail industry, whether from the selection of information software or the application of emerging technologies such as the Internet of Things, maneuverability and cost are their primary considerations. However, the cost of RFID tags that are currently high and the immature software and hardware supported by upstream and downstream have led to many success stories. It is also unknown whether Chinese companies have the courage to try. Moreover, while the Internet of Things realizes the interaction of objects, some individuals' private data will be more open, and how to avoid such social problems caused by human rights issues and privacy issues is also one of the considerations in the development of the Internet of Things. The problem, after all, the development of technology is to make people's lives better.

Information and computer analysis are value-added points

For the individual, the Internet of Things provides a faster and more convenient way of life, and the information only needs to be presented to the people who need it at any time and any place. However, for retail enterprises, the data obtained by the front-end embedded devices is not the information needed by the enterprise. Only through intelligent business analysis, the information will be provided to the entrepreneurs through integration. Used by it.

Data shows that global retail ordering time is 6 to 10 months, which forces suppliers to place big bets on inventory, consumer trends and logistics methods, with a backlog of $1.2 trillion in commodity inventory. At the same time, retailers suffer losses of up to $93 billion per year due to missed transactions, and the reason is that there is no suitable inventory to meet consumer demand. Compared with the past, consumers' demand is more and more demanding and direct: before going to the store to purchase products, more than 92% of American adults first investigate online and solicit opinions from others before deciding which product to buy. . To attract consumers on smarter planets, retailers and manufacturers need a smarter system.

For the retail industry, some solid-state indicators of goods can be stored directly in the label, while real-time dynamic indicators, such as inventory analysis, customer behavior analysis and other data, need to be detected by sensors in real time, transmitted through the network. To servers and portable terminals, a large amount of data needs to be transferred to a centralized IoT cloud computing data center. For the public, the data that can be obtained by the public, we provide it in the way of public cloud, and for some business data of the enterprise, we use the private cloud to solve it.

Therefore, the data information from different channels can be collected through the cloud computing center, and then some software for business analysis is used to extract the information strategy for detonating profit points. Wal-Mart, the global retail giant, is the beneficiary of information technology in the Internet of Things era. They use RFID technology to build a huge database of information from the front-end. With their sophisticated information strategy, they capture, process and model business intelligence. Estimate, aggregate, sort, predict, and analyze business operations, customer value analysis, and logistics analysis to obtain information related to customers, services, products, and marketing strategies. The Internet of Things has a perfect closed loop that circumvents the above because information is not available. Effective use can lead to the loss of business opportunities, while also providing enterprises with new points of interest growth.

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