[Chinese Packaging Network News] Modern packaging design is in a booming stage, more and more economic and cultural needs packaging for communication and performance. As a form of communication between all commercial products and consumers, packaging plays an increasingly important role in life. The novelty of packaging design, artistry, aesthetics and practicality directly lead to the speed of circulation of goods. Through online access, market research, and literature data, modern people have a material surplus and slowly begin to turn to spiritual life. Therefore, the design elements in the packaging become more and more important. However, due to the market economy acting on the packaging, the form of packaging design has begun to be complex and diverse, and the drawbacks of the appearance and application of incompatibility have become increasingly prominent. Therefore, the design concept should be re-planned, with "utility as the main factor and beautification as the supplement."
When people talked about innovation in the 1990s, they always emphasized the importance of technology. However, when people talk about innovation today, more attention is paid to design. When faced with a myriad of choices that don't seem to be good, consumers tend to think of design as a new distinguishing sign. Design is an important factor that can make people 'bright' in many similar products and services. In the face of fierce global competition, managers are beginning to use design innovation to achieve the healthy development of the company, while gaining new revenues and increasing profits. This shows that the innovative design of products plays an important role in human life and work in the new century. â€
With the development of the times, the progress of society, and the advancement of the industrial age. Packaging design is no longer just a simple, practical and protective product. Packaging design has now become a major factor in determining the attributes and value of goods. Good packaging design has a finishing touch on the items that are packaged. Therefore, attaching importance to packaging design, understanding its connotation, and making excellent packaging design have become an important and urgent problem to be solved.
First, the development of packaging design art
1. The simple meaning of packaging design art. Packaging design is a beautifying and portable packaging form that uses designer's aesthetic vision to make ready-made products.
2. The characteristics of packaging design art. The packaging design can beautify the goods, make the goods portable and practical while having a certain beauty, evoke the consumer's desire to purchase, so as to achieve the role of promotional goods.
3. The development of packaging design art. Packaging design is slowly developing with the pace of development of human civilization, and represents a history of the development of human arts and crafts. It is roughly divided into these periods:
(1) The embryonic stage of packaging design art: primitive society is a budding period, and the appearance of pottery represents the highest level of packaging in the primitive society. All kinds of food and water containers are not only functionally simple, practical, but also quite artistic in appearance. Among them, the most representative features of the colorful fish pots with human face and fish, and the geometric patterns among them, have been used up to now.
(2) Growth of packaging design art: Slave society and feudal society are growth stages, and the division of labor in agriculture and handicrafts has led to the rapid development of packaging design and the appearance of various packaging forms. Among them are ceramic containers, glass containers, textile containers, paper containers, metal containers, bamboo and other plant containers. The integrated use of packaging materials and the emergence of serial packaging all reflect the growth and development of packaging design.
(3) The development period of packaging design art: The period of capitalism and socialism is the period of development of packaging. The development of the industrial revolution led to the beginning of the mechanized production of handicraft production, resulting in a new discipline of “industrial designâ€. Packaging design is an important part of this. Among them, the establishment of Bauhaus College in 1919 put forward the slogan of "combination of art and technology" has a profound influence on modern design including packaging design [2]. Modern industry and market economy promote the rapid development of packaging design. From the packaging materials, form, shape, color, and graphics, there has been a great improvement.
Second, the development of modern packaging design
1. The simple meaning of modern packaging design. Modern packaging design is a kind of dynamic concept. It is mainly based on the needs of customers and carries out a design concept that is consistent with the market, business, aesthetics, and art.
2. Development of modern packaging design
(1) The packaging design during the industrial revolution, in a simple form, played a role in the protection of commodities. It was simple in appearance and ugly, and reflected the weakening of the forms of technology under industrialized production;
(2) Packaging design during the period of Art Nouveau and Art Deco movement has made great progress compared with packaging during the Industrial Revolution. It is no longer a simple functional form of packaging, and a combination of art and technology has emerged. They emphasize the decorative and symbolic aspects of the packaging art, with bright images and more impact.
(3) Packaging design in the modern era is a function-determining form of packaging design, emphasizing functional supremacy design ideas, using straight lines, curves, geometric shape design elements, simple color matching, creating a simple, practical, beautiful modern Package Design;
(4) Packaging design in the post-modern period. The packaging at this time is a critique and inheritance of the packaging in the modern period; the simplicity of the critique of the modern packaging causes the stereotyped defects of the goods, and it takes the art of the classical period. A kind of eclecticism, a design idea that combines classical and modern.
3. The characteristics of modern packaging design: Although the modern packaging design can not be separated from the art, but it is different from the pure artistic creation, it can not express their own feelings and thoughts [3]. The packaging design must consider the requirements of the manufacturers and respect the appreciation requirements of consumers. It must also consider the limitations of materials and technologies, production and printing conditions, and economic costs. Modern packaging design has been designed not on the packaging itself but on people. The recognition and consumption of packaging must be promoted by the appreciation of customers. Therefore, packaging design must cater to consumers' interests, tastes and appreciation levels.
4. The importance of modern packaging design: In the world of globalization and commercialization today, the rapid development of industrial standards, modern packaging design is also increasingly important, it can not only protect the goods, but also can improve the purchase of goods to consumers Desire to achieve the prospect of increasing the consumption of goods.
5. The practical significance of modern packaging design: Design is the essence of commodities, it creates the market, creates wealth, creates the future, and makes outstanding contributions to the country and society's new lifestyle and wealth accumulation.
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Third, modern packaging design materials, methods, processes and precautions
1. Topic selection. Nowadays, there are many products on the market, including cosmetics, foods, and drinks. The packaging is also varied. The new foreign packaging design form has achieved great success in the Chinese market and has attracted consumers' attention. Under the scour of foreign packaging, the domestic unique packaging culture has been reduced, and it is difficult for domestic culture to occupy the Chinese packaging market in a form. Pu'er tea, which can represent Chinese tea culture, embodies China's culture in a concise style. It uses foreign design ideas and ideas in combination with Chinese characteristics to expand the packaging form of Chinese culture, thereby attracting consumers' attention in the market.
2. Material selection. Having selected Puer tea packaging, the next step is the packaging format and the packaging language. For the tea culture, elegant, simple and fresh, this style makes people obsessed. Through the investigation of tea packaging on the market, although most of the tea packaging wants to reflect the Chinese style, it is too cumbersome in form, and all kinds of ancient patterns are used in a random manner, which makes the fresh and elegant style of tea leaves people with a feeling of heavy suppression. It is difficult for consumers to gain a visual and spiritual enjoyment of Chinese tea culture.
Through the understanding of Pu'er tea's historical origins, production processes, drinking methods and entrance feelings, the bamboo material of China's specialties was selected as the main packaging material for this design. Because bamboo has many symbolic meanings in China. It is one of the four gentlemen in ancient Chinese culture. Many poets, painters, and writers love it very much. Bamboo symbolizes the integrity of the economy and is based on gentlemen. For tea, the consumer groups are mostly men of success, and the packaging materials of bamboo also cater to the aesthetic preferences of this group of people. Secondly, wooden boxes and kraft paper boxes are used as materials for packaging tea. The overall style is a simple, simple, generous, returning pastoral packaging to show tea culture.
3. Logo design. After selecting the brand of the product, the next step is to design a visual symbol to represent this product. Pu'er tea occupies an important position in the world's tea. Its taste is excellent, and it is highly sought after in China and the world. The name was chosen, and the characteristics of Pu-erh tea were reflected in what kind of signage, what kind of form could reflect the characteristics of China, and what kind of form could attract the attention of most consumers, making them like to pack in this form. . Thinking for a long time found calligraphy, ink paintings in China, seals, these literati things can very well reflect Chinese characteristics, but also to meet the fragrance of tea, but also to meet the literary sentiment that consumers want to meet through the tea.
4. Box shape design. After the logo design of the tea is completed, it is the design of the box shape and the bag. Bamboo, bamboo products are mainly used for packaging. The upper opening is wrapped in linen and floral fabrics, tied with twine, and affixed with labels to reflect a simple and natural style. Then the box-shaped design of the kraft box adopts the traditional box shape, which is the unity of the whole packaging style.
5. Auxiliary graphic design and color, font design. After the box-shaped design is completed, it is the auxiliary graphic design on the box shape, the font layout design, and the color matching design. These will have a direct effect on the visual effect of the consumer's eyeball. Taking the ancient moire patterns and landscape paintings in the traditional Chinese paintings as auxiliary graphics, it reflects a humanistic feeling. The color is mainly based on the ink effect, supplemented by kraft paper color, reflecting a simple, rustic pastoral style.
6. Printing procedure. After the completion of this is the printing process. This step is simple and simple. It's hard to tell. The main point is to see where there is no complete printer and printing process. Due to the limitations of the surrounding printing process, only the form printed as a transparent sticker can be selected for pasting the trademark, and the auxiliary graphics are also difficult to print onto the box, so only the paste can be printed out, and there is no effect of directly printing out. . The quaint style of Pu'er tea is not reached.
7. Show design. After these are completed, it is the form of the exhibition. The use of floral fabrics as an interlining for the exhibition, and the posting of two posters, the posters in the form of signs, together with bamboo, kraft paper packaging materials, to reflect the Pu'er tea fragrance, elegant, natural features, give people close Nature, close to the literati spirit of spiritual enjoyment.
The packaging design took a lot of effort and it took more than a month to create. From the initial logo design to the final product molding, a complete operation of the entire package design process was carried out. Packaging design is not as simple as imagined. Every link and every step has to pay a lot, and finally it will achieve the desired result.
The biggest constraint in packaging design is not the production of software, but the production of hardware processes. The production of the box-shaped process and the production of the printing process play a crucial role in the final shaping of the packaging design. Because if you do not have good hardware facilities, your packaging design ideas may not be put into practice, and the final production can not achieve the effect you want.
The domestic packaging design is still in a messy period, and it has been used in a chaotic manner. Compared with foreign countries, it is still in the stage of baby learning. Only in-depth understanding of the packaging design process, excellence, in-depth understanding of Chinese culture in order to create a meaningful and outstanding packaging products in an increasingly modern society.