China is a large producer of agricultural products. Every year, agricultural products are harvested and sold on the market. The storage and transport process is unscientific due to unscientific packaging. The losses to the country and the producers and operators are astonishing. It is understood that 19 million tons of the 130 million tons of grain purchased each year suffer losses, of which 10 million tons are lost due to poor transport packaging, which is about 10% of the grain in circulation. Because of the lack of packaging, the damage caused by rotten fruit and rotten vegetables is also very serious. Vegetables and fruits are mainly packed in large baskets and woven bags, and some are even tied with straw ropes. As a result, the breakage rate is greatly increased. One accounted for about 5% of production. In the harvest season of agricultural products, a large number of fresh products cannot be sold in time, there is no scientific packaging, preservation, and storage. Farmers can only watch the products they have worked so hard to rot. Therefore, it is very urgent to vigorously develop the packaging of agricultural and sideline products.
In the 20 years since the reform and opening up of agricultural and sideline products, China's packaging industry has made considerable progress. Smart entrepreneurs rack their brains on the packaging of various industrial products and foods, making the packaging of various products in the market colorful and colorful. However, the packaging of agricultural and sideline products lags behind that of industrial products. Many agricultural products on the market are packed in rough and unwieldy packaging. “Rusticâ€: 50kg of white rice sacks. Non-“Hercules†can’t go home; crispy peanuts are more than 9,000 grams a bag, non-“Dawei Han†can not be After eating, the delicious "duck" cannot be carried or preserved because it is not vacuum-packed. Many authentic and high-quality agricultural products are therefore far-reaching, resulting in poor product sales and low corporate profits. The reason:
First, there is a lack of awareness of packaging or that the quality of their products is too strong to be packaged; or that packaging is an industrial product; agricultural and sideline products do not pay attention to packaging; or that agricultural products are sold in rural areas, and what farmers eat is not so “complicatedâ€. So "elegant"; or that their products are still available in the market, the days can be, and complacent, do not think about improvement ... It is understood that there is such awareness of agricultural and sideline products processing enterprises "the boss" accounted for more than 60%.
The second is the lack of development funds. Most of the funds obtained by Fei Jiujiuhu are mostly used for investment in fixed assets to maintain production. No money is used to improve packaging; or only a small amount of funds is used, and it is difficult to achieve a climate.
The third is the lack of talent and technology. No one in the company studies packaging or wants to make a certain kind of packaging, but the technology cannot survive. At present, many agricultural and sideline products processing companies have no professional talents in packaging.
The direction of agricultural and sideline product packaging efforts is to enhance the awareness of the market economy and study market demand. Products should follow the market to meet the needs of consumers. What the market needs, what the company produces, what the consumer needs, and what the company offers, so as to be invincible. It is reported that 100 grams of peanuts and 10 kilograms of rice are favored by female consumers.
The second is to change the concept and establish a good package so that the product can be appreciated and the company can profit. A good quality, low price agricultural products, with beautiful packaging, to improve the grade, the price is also several times the original.
The third is to do everything possible to seek talents and look for technology. Pay attention to training packaging talents, companies can contact scientific research departments, colleges and universities, spend money on the introduction of packaging talent, purchase packaging patents. It is imperative to solve the problems of small packaging, vacuum packaging, preservation, and shelf life of agricultural products.
The fourth is to do a good job in standardizing the quality of agricultural and sideline products and standardizing packaging. Do a good job in the formulation of standards for various agricultural and sideline products to increase the market share of agricultural and sideline products.
The market share of agricultural and sideline products is limited. To use limited markets to create better benefits, product packaging is an effective means to increase its added value. The use of advanced technologies will accelerate the construction of the agricultural and sideline products packaging industry, and at the same time, it will also promote the development of related industries and open up new roads for farmers or businesses to become rich. (Wu Xiangxi)
Excerpt from "Packaging World" magazine 2000NO1