[Abstract] A brief analysis of the concepts and effects of management, design, and design management shows that design management plays an important role in the survival and development of modern companies. At the same time, it discusses how to introduce modern design management concepts and methods in enterprises so as to ensure rational use of various design resources of enterprises and promote the rejuvenation of enterprises.
Keywords: management; design; design management
Today's social science and technology are advancing by leaps and bounds, the market is changing rapidly, and competition is becoming increasingly fierce. Traditional design has gradually failed to fully adapt to the development of enterprises and society. At the same time, with the intensification of economic globalization, how to make rational use of global design resources has also been placed in front of people. In this context, as design goes deep into all aspects of the enterprise, the combination of design and management becomes inevitable.
1 Management, Design and Design Management
1.1 The meaning of management, design and design management
1.1.1 The meaning of management
Management is an activity process composed of functional elements such as planning, organization, leadership, coordination, and control. Its basic functions include decision-making, leadership, and control. This was proposed by Henry, Foyol, the founder of modern management theory in 1916. This is the basis for management definition.
Management refers to the organization and unification of various activities of the enterprise to achieve the best use of various resources.
1.1.2 The meaning of design
The so-called design refers to the process of conveying a plan, plan, vision, and problem solving method through a visual way. Its core content includes three aspects, namely, the formation of plans, ideas, visual communication methods, and concrete applications after the plans are communicated. Design is a creative act.
1.1. 3 meaning of design management
Professor Peter of London Business School has defined such a definition of design management: “From a management point of view, design is a collaborative planning process to achieve a certain goal for the product. Therefore, design management is one of the It is an important and most central aspect.†Through planning, organizing, coordinating, planning and supervising the entire process of design, it coordinates various resources and ultimately makes the design achieve the desired results. Management needs design, and design must be managed. The emergence of design management as a new discipline is the inevitable result of modern economic development. Design management is an important part of modern enterprise management.
1.2 Understanding of Design Management
The basic starting point of design management is to improve the efficiency of product development and design.
Design management is a multi-dimensional management program that guides the corporate culture image. It is the realization of the company's development strategy and business idea plan, and it is a highly unified carrier of visual image and technology.
Design management is based on the user's requirements, a planned and organized research and development management activities. Effectively mobilize the designer's development and creative thinking, transform the understanding of the market and consumers into new products, influence and change people's lives in new and more reasonable and scientific ways, and maximize profits for the company. A series of design strategies and design activities were carried out.
Design management is the deepening of general management concepts and the integration of management and design concepts. The situation of design management is design and the essence is management. The core of design management is the development of new products. One of the ultimate goals of design management is to rationally plan the core elements of a product in the development phase and pursue the development of the product at the most appropriate time and cost.
Design management is a process in which it rationalizes and organizes various design activities (including product design, environmental design, visual communication design, etc.) of the company, gives full play to the company’s design resources, and represents the same corporate philosophy. Create competitive products and establish corporate image.
Design management studies how to integrate and coordinate the resources and activities required for design at all levels and manage a range of design strategies and design activities. Seek the most appropriate solution to achieve the company's goals and create effective products (or communications).
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