This wine sticker is a Bernard Oliver Winery located in Washington State, USA. It has been printed in lithography for 15 years.
This year, they switched to the flexographic printing method and unexpectedly received the Excellent Printing Award from the American Flexographic Association FTA 2000.
They know that flexo printing can be enriched with vivid colors, and the processing behind it can always be done. Therefore, after applying a full fog-like coating, it is also partially applied to the flowers to make the colors brighter.
-----Printing Information-----
Roller: PRAXAIR
Drying equipment: Magadhi <Air Dry>
Printing ink: flexographic ink, water-based ink, UV varnish
Printing: Multi-color printing machine: Magandi 2208 printing machine
Width: 7 inches <17.8cm>
Number of prints: more than 250,000
Speed: 100 feet/minute
When Adams sticker printing company (Sauli, Washington) planned a wine label for customers, this label used to be printed in a lithographic manner. After persuading customers to use flexo printing, they could show their nobleness better. In the brand image, not only did the winery feel satisfied but also received the 2000FTA Fine Print Award.
Mr. Mander is the general manager of the printing plant. When the Bernard Winery searched for a printing company to design a sticker for them, Adams informed them, "We can easily beat the existing opponent." < Lithographic labels 〉
This is the first time the Bona Winery has used a flexo label, which used to be lithographic. "We have been using this wine label for 15 years. We used hand prints from Toppan 15 years ago," said Rob Corffin, the "owner of the winery," and later changed from letterpress printing to horizontalless printing." After looking at it for many years, we also studied whether it is possible to use flexographic printing. We know that its cost must be relatively low.
"We also hope that it looks like it will be printed on fabrics, so that we can enhance our brand image, so we have to use indentation technology after pressing the stickers and press them into fabrics. Mr. Mande said that this pressure The pattern requires a very special tool.
"We know that we can use flexo printing to get more vivid colors, so it is worthwhile to use flexo multicolor printing. We not only use 2 or 3 color printing. We even use 8-color, 9-color printing to make the color richer. The difference in cost is extremely small in flexo printing.
Flexo printing has almost no gap with other printing methods. In the past two or three years, the technical gaps have all come to a close, "flexo printing and plain printing." Printed materials, UV printing inks and solventless printing inks are the leading technologies for development. The road to flexo printing is also broader.
Mende also mentioned that one of the customers told him that "we cannot use flexo printing. It does not have the same level of lithographic printing, but it results in lower manufacturing costs. The customer is very satisfied with the flexographic effect, and I am very happy to receive the award.
This wine label is a flower design with rich colors. "We use a full-scale UV mist coating, and in the local re-use light treatment, because only the flexo printing can maintain such a beautiful color, making the color more bright Even by the customer's request to lower the tone. "Mand said it is possible to print such a bright color and feel good. In the past, it was often complained by customers that they could not print bright and rich colors.
Printing on processed paper—higher quality papers—sometimes harder than ever, is the key to tight quality control. It is a challenge. Fortunately, flexo printing can be successfully accomplished.
We asked all employees to carry out a "foot test." After trying several times, the pattern will fall off. Because the wine is contained in the carton, the label will rub against the corrugated box from time to time. If you can resist more than 1,000 times, you can cross the border, and as a result, the logo of the flexo is all passed.
R&D (Research and Development) is also very important, and it needs to be planned in advance. He strongly praises Michael, the quality control manager, for his efforts in embossing. The people at Michael and the Roller Company are constantly developing and experimenting. And they The common results prove the success of this wine label.
Rob Relifin said, "I once doubted whether they could succeed, but they achieved the goal." The owner of the winery was very satisfied with the words, "The flexographic printing gave me the wine mark I wanted.
Long Chen Printing (translated from the June 2000 Flexo Monthly) (FLEXO)