Swiss watch brand Zenith ( Zenith ) to define the brand value of orthodox, fearlessness and pleasure, not only implies excellence craft, but also contains the bold pursuit of freedom and dreams. In 2013, Zenith launched a global branding campaign to lead everyone into a free world with new websites and advertising images. The magnificent natural scenery coupled with mechanical aesthetics courageously innovates Zenith and its philosophy of excellence pay tribute. Zenith's consistent forward-looking spirit continues to break the limits of watchmaking with its classic caliber and new, sophisticated features. In free-standing view, the movement to show the amazing complex structure, the watch shows dizzying watchmaking aesthetics. The pictures of the new advertising are reminiscent of the soaring sky of dreams, deep inner feelings, fearless toughness, abstract ideas, unfettered freedom, distinctive aesthetics and the spirit of self-reliance. The image draws inspiration from the intrepid spirit that Zenith always upholds, elaborates the history of the brand and the present, which implies that there are numerous challenges to be overcome, unknown territories to be explored, and many dreams to be realized.