Various macroeconomic data in 2015 show that the macroeconomy has entered a difficult period of the new normal. Wherever he goes Most people talk about the closures of department stores, the collapse of businesses, the joblessness of migrant workers, the tide of paper stops, and more. Yesterday, a corporate CEO told me that he had been psychologically abnormal. Enterprises have fallen into non-transformation is waiting dead, afraid of transition to death dilemma. According to the current problems, the Central Government proposed "supply-side reform" four times in 9 days, starting from the supply and production sides, making the supply system more adaptable to changes in the demand structure, creating new economic growth points and building economic development The new impetus. So, in 2016 China's high-end watch market how to achieve "supply-side reform", into the new normal? I think, need to start from the following three aspects. First, we must explore new modes of development and establish a new ecology of high-end watches. Due to the changing stages of the development of the watch market, the market environment has changed. Especially in recent years, with the punishment of corruption, the consumption of public funds with Chinese characteristics began to drop sharply. The environment in which high-grade watches were living in China was almost subverted, resulting in High-end watches all the way down. "Supply-side reform" is a good medicine injected into the current high-end watch market in China. High-end watch brands and enterprises to rebuild a new ecological environment, we must transform and upgrade the product design and production, identify the target customers, supply and demand information to match, in the marketable product marketing efforts to launch more suitable for consumer demand Style and variety. Second, we must promote the transformation and upgrading of the marketing model. In the past ten years, the watch market is the daughter of the emperor with no worries about marrying. There have been occasions where "all the gold is packaged" scenes can only become memories. Therefore, companies and brands must be able to put themselves away, in-depth customers, personalized personalized service. In November this year, the Athens table held a diamond vip dinner for 2015 in Urumqi, Xinjiang, creating several new records of Athens table China. Is to identify a precise customer, the brand's quality, taste affect the customer, despite the high price of a single product, but still favored by customers. This shows that personalized service will become the next few years China's new high-end watch marketing normalcy. Third, we must establish a fair and reasonable price system of high-end watches and good cooperation with the dealers. The problem of serious deviations from the value of high-end watches has always existed. Ordinary people can only dare to look forward to buying abroad, making the brand's flagship store in China become a museum of experience and the ultimate consumption is realized abroad. All along, everyone owes the problem to the high tax burden in China. In fact, the price of the brand to the Chinese market is unfair and its distributors in China are also losing their respect. The market is good, apart from anything else, self-recovery; the market is not good, and the inventory pressure to the dealer, resulting in strong psychological resistance distributors. The conflict between brands and dealers is even more pronounced and prominent when the market is profitable or unprofitable. Therefore, the establishment of a good relationship of win-win cooperation has become the future development of high-end watch brand in China's new normalcy.