April 28 to 30, Casio, Citizen, SEIKO Japan's three major watch groups in Tmall jointly launched the Japanese watch ingenuity of the "journey of time." Among them Casio is even push three new products: G-SHOCK joint coffee industry DJ Dash Berlin series limited to the exclusive sale of 30 Lynx, GMA-S110MP cherry gift set gift kit Lynx exclusive sale of limited edition of 300 sets, BABY- G series in Lynx limited edition hello kitty 70th anniversary of custom models, hoping to use "time" to keep more cats on Lynx. According to the official statistics of Lynx, the high-end consumer spending of Ali's retail platform represented by Lynx in 2016 was 1.2 trillion, equivalent to the overseas consumption of Chinese people in 2015, of which, the proportion of young users aged 18-24 was Than more than 60%. Occupy half of China's high-end watch online market, Lynx watches young consumers in 2016 is as high as 90%, including Japan, Switzerland, Germany and other global high-end watches continue to strategic cooperation with Lynx as its digital transformation The main battlefield. Earlier this week, the three major watch brands including Casio, Citizen and SEIKO signed a strategic cooperation agreement with Tmall in Japan in 2017, which is the second renewal since 2016. This year's strategic cooperation invariably covers the entire life cycle of deep operations planning for consumers, including marketing, membership, products and services. In addition to continuing to tap more potential users of Lynx on big data and continuously introducing customized limited new products, the three big groups, such as Casio, have respectively focused more on innovative cooperation with Lynx in the new retail market. They plan to open in the China market Out more so that young consumers more love visiting the "wisdom store." This article is reproduced, does not represent the world position of million table.