Pleasant fashion show
Ayumi Hamasaki, the leader of Japanese pop music, has created the three-step acrobatics that is popular music. The name of the song is "Vogue", meaning "fashion" in Chinese. The general meaning of that song is to treat all popular culture around it with acceptance, dialectic, and recognition. If you are a fan of Ayumi Hamasaki, then you will find a more exact answer in her other song "Duty", the Chinese name "Duty". Of course, this is a digression.
The fashion of online games comes from the convergence with reality. Making online games more human, more life-like, and more fit with the public, is the essence of online games fashion. However, online games themselves do not have the essence of making pop culture. To achieve this goal, how can we use the form of packaging to promote games? The game makers chose spokespersons and chose to use their personalized and celebrity big names as spokespersons for the game.
If you think that the single-player game “Sword Spirit†used to be a spokesperson for youthful and beautiful girls two years ago was very powerful, then compared with the colorfulness of many online game spokespersons today, the then-beauty girl team can only be considered as Pediatrics. Just using the characters in the game as a means to promote packaging seems to no longer be able to adapt to the needs of the market. The celebrity effect has never been a lack of supporters, let alone those who stand at the forefront of popular culture. Although the game company's strength has not yet been able to appeal to such super-popular groups as F4 and Jay Chou, or super-stars as endorsements of the image, the game company's attention has been directed toward the female stars. In the history of Chinese games, almost all games are played by female celebrities. This also makes online games that have already become beautifully packaged cards more pleasing to the eye, even if some female players begin to speak for such images. Abnormal attention.
I believe that many players did not think that the endorsement of Chinese online games is not just because of online games. The image endorsement of the stand-alone era has laid a solid foundation for the image endorsement of online games later. The representative of China’s first-generation game spokesperson should be Tianxin. The host of the Hong Kong Phoenix Satellite TV “Video Game Grand View†was unexpectedly selected as an image spokesperson for “Convenience Storeâ€. The game production company won countless eyeballs at that time, and the sales of the game were several times higher than expected. Tianxin later spoke on "Convenience Store 2" and its series of expansion packs. China’s game endorsements also kicked off. Subsequent launches of many games, including the "Simky City 3000", "Pure Love Letters", "Biology", many well-known games including numerous spokesmen invited their own spokesperson. The popular stars of the game, such as Yuki Xu, Xiaopeng Lin and even Fan Xiaoyi have all become game ambassadors.
In 2001, the most prominent sensational image spokesperson in China was Zhou Xun. Her image spokesperson for "Jin Yong Heroes ONLINE" was really surprised by the players. When the player saw the whereabouts of the net gold, there was nothing wrong with the prostitute who became popular because of "April Days" (when the outside world commented roughly on this, although I was not sick about her), I was wondering. Only gradually accepted. Because it is undeniable that Zhou Xun is indeed enough to allow people to pamper themselves on any occasion to accept her. Second, her pure image accords with the image of the dragon girl she pretends to a large extent. This also allows the player to have a point of dependence for the attachment of the characters. Although I personally feel that the role of comparison in the TV series, Li Ruoqi is more suitable to play this role.
Relatively speaking, foreign game image endorsements are still developing faster than domestic ones, and internationalization is faster. At the beginning of the year, Liang Xiaoqi spoke of the Korean online game "Heaven." The American spokesperson for this game was named Britney Britney, who had been fascinated by countless men for the past two years. It's just that when you see these two sexy beautiful women are standing in front of you with their wings and acting as angels, you are more likely to feel freaky and not as good as you think. This year, I am afraid that everyone's memory is probably MICORSOFT's classic "Dungeon Siege" image of Taiwan's Wang Yanxin. The feeling that the game spokesperson in Taiwan who voted through the game gave up after being dressed up as the PLMM in the game is really like this except that her sense of intrepidness is still somewhat different from the characters in the game. The latest popular endorsement was Xu Ruojun, who spoke on "Chaos Adventure." I believe players have already seen this PLMM dressed as a game character on many occasions. In my opinion, she is indeed the best female star in the current image endorsement. At least she looks more comfortable than Zhou Xun.
With more and more initiatives for packaging image spokespersons, in order to increase new ideas, many online games have moved their sights away from pop singers or movie and television stars to start looking for new goals. The winner of the “Tianjiao-Gold World†campaign mentioned above is actually the spokesperson for the game’s player image. With players as spokesmen, although it is not new, it is rare in many online games. However, many online game companies have started to use their ideas in college students, and some girls who play games are very embarrassing. In the temptation of the manufacturers of gold into the door of the image of endorsement. However, the image endorsement selected from among students is not professional, after all, the idea of ​​finding an image endorsement is becoming more and more open in the competition among manufacturers, and the appearance of fashion models has begun to appear on the stage of an online game image spokesperson. The winner of the 5th New Silk Model Contest, Louis, was recently selected by the game Orange to serve as another image spokesperson for "Chaos Adventure." However, unlike the former spokesperson Vivian Hsu, Louis is indeed a female star who is very knowledgeable about online games. Is it that today's spokesperson must also demand to know the products he has endorsed?
Another big fashion package that stands out as a spokesperson for stars is COSPLAY. The game culture activities originated in Japan have now risen in the world. There are more and more professional COSPLAY teams in China. They have also become a big choice for game companies to promote online games. At present, in the game's premiere, there will usually be COSPLAY for fun. The script written according to the characters of the game is one of the main contents of the current COSPLAY performance. Some students at the Academy of Performing Arts even started to use COSPLAY as their future development direction.
The emergence of the professional COSPLAY team also provides a convenient way for manufacturers to package online games. Although the current level of domestic COSPLAY team is not high, but as a new game packaging practices, it is more easily accepted by the players and the general public, which looks like some body painting activities, added to the online game A lot of wonderful.
However, unfortunately, the domestic COSPLAY is still only at the stage of online game packaging, but it has not yet become an important part of the online game culture. Compared with foreign COSPLAY, the degree of specialization is not enough and the quality is relatively weak is the cause of the disease, so even if our game can appear on top of E3, we can't use our own COSPLAY to give the game an additional layer. package. How to make better use of COSPLAY to package game promotion games, domestic manufacturers may wish to refer to the classic COSPLAY that appeared in each of the three major exhibitions held in Japan, the United States, and Europe each year.
People-oriented games, online games to live as an image of endorsement, in terms of affinity, image endorsement has other packaging unmatched advantages. Making the image endorsement closer to the public is also the driving force for online games to get in close contact with more people. Whether it is a celebrity endorsement or a COSPLAY show, its combination with popular culture is bound to infuse online games with a powerful new blood!