Beer added keg packaging, six packs of packaging, and now there is refrigerator packaging. From the drinks industry, Miller Brewing Company announced that they will provide refrigerator packaging for Miller Lite and Miller Genuine Draft. They will be more suitable for storage in the home refrigerator. Two years ago Coca-Cola's canned system began using a refrigerator-packed multipack and succeeded. But Miller was the first company to use beer for such packaging.
"This is Miller's next milestone as a brewer and distributor," said Bob Mikulay, Miller's deputy marketing manager. "This is an innovative packaging for innovative brands - we are very satisfied with the results and we I believe that American beer consumers will also be very satisfied."
The new packaging will be used on the company's two top brands and will be rolled out nationwide. Icebox packaging for Icehouse will also be promoted in the Southeast, and Miller Genuine Draft Light's refrigerator packaging will be promoted in the Mid-South.