According to statistics, the average per capita consumption label area for developed countries in Europe and the United States is 8-14 m (14 m in the United States, 10 m in Europe, and 8 m in Japan). At present, the per-capita label consumption in China is still less than 1 m2. /year. This shows that there is still considerable room for development in the label printing market. Due to the strong market demand, the label printing market will continue to develop at a high speed for a long time to come. The growth of self-adhesive labels in the next 5 to 10 years will mainly come from the following industries:
Daily chemical industry
The daily chemical industry is the largest market for self-adhesive products, and its development has been very rapid in recent years. According to statistics, the demand for self-adhesive labels for daily chemical products accounted for more than 30% of the total demand for adhesive labels on the market. Due to flexible production of adhesive materials and adaptability to the exquisitely-printed label design, it is gradually accepted by the domestic market. At present, the mainstream domestic brands in China have basically changed to self-adhesive materials. At the same time, because the daily chemical products are directly sold on the counter, most of them have no other packaging, so the label has become the most important expression of packaging. Self-adhesive labels are more exquisite and beautiful than other label packaging forms such as direct silk-screened labels and heat-shrinkable labels, which can help improve the overall image of the product. The proportion of daily chemical products using self-adhesive labels will increase.
2. Electronic appliance industry
China's electronic home appliance industry has an annual growth rate of more than 20%. Due to the high requirements of electronic product labels and the diversity of product applications, it has been bringing a huge market space to the growth of the self-adhesive industry. A computer from the keyboard, mouse, hard drive to the transformer, are all covered with stickers, the label has a warning and brand advertising role, these labels are large and large number of units, the world's laptop mouse tags 70% by Japan Sealex offers. The popularity of household appliances in urban households in China is relatively high, and the penetration rate in rural areas is still relatively low. With the further popularization of household appliances in Chinese families, the demand for durable stickers will surely be promoted. In addition, the rapid spread of IT products (mainly computers, electronic communication products), self-adhesive labels as its product description logo will also have a wide range of applications, which also led to the needs of self-adhesive labels.
3. Pharmaceutical industry
The Sars caused explosive demand in the pharmaceutical industry. Although accidental, the pharmaceutical industry itself is in a period of rapid development. At present, there are more than 6,000 pharmaceutical factories in the country. In the future, the country's packaging requirements for the pharmaceutical industry will become higher and higher. The labeling and packaging of brush and paste will be replaced by stickers, and the growth of high-speed automatic labeling machines will also accelerate. Adhesive application. Traditional medicine labels are commonly used to label glue behind the label. This labeling method has the following disadvantages:
1) The labeling speed is slow and does not meet the requirements of high-speed automated production;
2) Poor performance, causing the labels to curl and fall off, affecting the aesthetics of the vials, and inconveniencing the patient;
3) When the label is applied on the label, it is easy to leave glue on the outside of the label and absorb dust, which is not suitable for hygienic requirements.
Suitable for high-speed labeling stickers can effectively solve the above problems. Therefore, the pharmaceutical industry will increasingly use self-adhesive labels. With over-the-counter sales of over-the-counter drugs, drug manufacturers and consumers pay more attention to drug packaging, and to a large extent, they also urge drug manufacturers to accelerate the conversion of traditional labels to self-adhesive labels.
4. Supermarket and logistics industry
With the development of the market economy, China's retail industry is developing at an extraordinary rate. There are a total of 1,232 chain companies in the commercial retail industry and catering industry in China with a total number of 34,551. The demand for variable information printing labels is increasing. For example, fresh foods in supermarkets have always been the “battleground for the military†because of its high circulation speed and profitability. Therefore, there is ample room for development of thermal labels. Another example is that baggage tags, supermarket price tags, storage and transportation tags now account for more than 40% of the total demand for the dry glue label market. Now the logistics industry is a new industry. Many large and medium-sized cities in China want to play the role of a logistics center. They use barcodes for production management and logistics management. Labels are basic equipment. When companies taste the benefits of bar code management, they will not be able to The glue industry has brought unlimited business opportunities.
5. Application of sticker in anti-counterfeiting industry
The characteristics of the sticker have the application conditions in the anti-counterfeiting industry. China's earliest anti-counterfeiting label appeared in the mid-1980s. Its application fields included alcohol, food, medicine, health products, cosmetics, children's toys, garment clothing labels, shoe labels, computer hardware and software products, sporting goods, auto parts, and agricultural products. Supplies and so on. Anti-counterfeiting printing companies generally calculate the number of labels printed, China's anti-counterfeiting labels in the amount of about 60 billion. According to the application situation, anti-counterfeit labels with self-adhesive properties are mainly divided into four categories:
The first category: The earliest and most widely used laser laser anti-counterfeit label was introduced into the United States by laser laser equipment. The laser label is also called holographic molding technology label. More applications such as the national iodized salt anti-counterfeiting (holographic) laser technology logo starting in 1996, with an annual usage of about 3 billion pieces. In order to prevent counterfeiting, anti-counterfeit labels have also been successfully attached to salt plastic packaging bags (in composite layers). Laser tags have become a widely accepted security label in China. For example, the fragile paper label is printed on a special fragile adhesive paper. Once it is affixed, it is not easy to tear off. The date of sale and the warranty period stated above are used to safeguard the interests of the merchants themselves.
The second category: domestic Chinese medicines maintain variety labels, use plate making technology to print, add anti-counterfeit materials, make counterfeiters not easy to copy, need special equipment (such as fluorescent burning, etc.) to identify the use of the way, the biggest advantage is that with the original packaging color , Appearance does not affect the overall design of the package, easy to use, can be affixed to seal the seal, back sign.
The third category: Anti-counterfeiting labels with computer management, also called phone code security labels. Appeared in China in 1996. Similar digital lottery tickets are used. One product (goods) and one code (ranging from 17 to 21 digits) are managed by the data center and checked by various means of communication. At present, there are four kinds: Reveal (digital in the second layer), scratch type, laser holographic revelation type, barcode scanning verification type. At present, there is a rapid development in domestic applications and there is a trend of direct integration with packaging and printing. For example, Beijing Xinyuan Xinke Network Technology Co., Ltd. and Hainan Zhaoxin Co., Ltd. are represented.
The fourth category: Self-adhesive labels for special surface materials. Surface materials are special materials, such as nuclear micropore technology, use of special materials, need to use special tools to identify, but also include simple identification methods such as temperature change, water change.
Using the adhesive application characteristics, the sticker printing is understood as a carrier of anti-counterfeit information, which makes the application range more general and extensive, especially the application of personalized information has more broad prospects. At present, some national policies and regulations also provide market space for sticker applications. For example, imported products need to be accompanied by Chinese descriptions, origin marks, etc., all of which provide business opportunities for sticker printing. Another example is that AQSIQ stipulates that starting from the third quarter of 2003, meat products, dairy products, beverages, condiments, frozen foods, instant noodles, biscuits, canned foods, instant noodles, puffed foods, and human foods began to be introduced to the market. Access system, the factory must be affixed QS mark. In addition, AQSIQ also stipulates that 19 kinds of 132 kinds of goods (involving electronics, household appliances, air conditioners, etc.) must be subject to compulsory certification (ie, 3C: China Compulsony Certification) and implemented from August 1 this year. No 3C mandatory certification mark is not allowed to leave the factory and enter the circulation field for sale. All these have provided sticker printing manufacturers with broad business opportunities and markets.
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