This condition indicates that a discipline has relatively independent content, principles, or laws, and there is an academic structure that is being formed or has already formed. For more than half a century, the modern packaging knowledge system has finally been formed through continuous improvement and enrichment. The packaging expertise contained in this system has unique principles and methods that form relatively independent content.
The principles of transport packaging include the well-known fragility (variability) theory, damage boundary theory, static and dynamic buffer coefficient theory, packaging design five (six) footwork design theory, etc. In sales packaging, including positioning design method , Series design method, POP (product advertisement service) design method and corporate image design method, etc. As for the special technical aspects of packaging, it is more specific, for example, body packaging, blister packaging, fresh packaging, MAP/ CAP (auto-controlled air-conditioning/external controlled air-conditioning) packaging, anti-counterfeiting packaging, cushioning vibration-reducing packaging, and safety packaging for children's products.
That is, modern packaging disciplines include three university subjects: packaging social science, packaging science and packaging (application) technology science. Each university subject includes several branches of literature, packaging sciences include packaging management, packaging economics, packaging logistics, packaging marketing, packaging psychology, packaging marketing, packaging environment, etc.; The sub-disciplines of the Hyundai Science include packaging materials, packaging mechanics, packaging dynamics, packaging technology, food packaging, military packaging and dangerous goods packaging.
The Branch of Applied Science in Packaging Technology includes transport packaging design, sales packaging design, packaging product testing, packaging product evaluation, packaging process automation, packaging material recycling technology and packaging CAD/CAM. Each branch contains a wide range of unique professional content. For example, sales packaging design will include structural design, modeling design, decoration design, trademark design, advertising design, pattern design, text design, graphic design, three-dimensional design. , color design, CI design and computer graphics design.
Discipline innovation conditions This condition indicates that if a subject is a developing discipline with originality and advancement, the developed discipline is systematic and rigorous. Regardless of transport packaging or sales packaging, every packaging engineer or designer knows that "innovation is the soul of packaging." Because the market competition is very fierce, companies lacking innovation ability will disappear at the economical dance, and products without performance characteristics will be eliminated under the visual impact of shelves.
For any successful packaging design project, applying advanced technology under the designer's planning and skillful writing, exerting unique artistic methods and embodying creative thinking, can make the packaging products gain market recognition. All human, social, economic, cultural, and material factors related to packaging are variables. Market demand, consumer attitudes, lifestyles, and management models are all changing. Therefore, each theoretical system embodied in packaging disciplines is changing. The general way of thinking is a principle: change - the principle of never changing in the package.
As for the forward-looking nature of the discipline, it means that the theoretical system of the discipline guides and predicts specific practices.
In fact, every specific packaging product design method is formed under the guidance of a certain packaging theory. Theories in the packaging discipline not only provide many effective means and information for people to develop packaging technology and packaging industry, but also make theoretical preparations for introducing all the high technologies that can be used.
The theory of packaging marketing has pointed out the direction for research and development of packaging products and materials through market prediction research. The development and formation of packaging disciplines have made the high-tech content of packaging products more and more, and new technologies, new methods, new processes, and new materials in other industries have penetrated and integrated into the packaging industry.
For example, packaging materials laser cutting technology, nanotechnology composite packaging materials, liquid crystal technology ultra-high barrier flexible packaging containers, global satellite data systems, optimization of transport packaging structure design, computer simulation technology to improve the efficiency of packaging production lines and application of digital principles to make packaging and printing Reach the latest level, and so on. The forward-looking nature of this discipline fully demonstrates an inevitable trend in the development of things.
Subject development conditions This condition indicates that a discipline is not simply derived from high-level disciplines or similar disciplines. Its status cannot be replaced by other disciplines. It can be known from the foregoing that although packaging disciplines are still developing disciplines, they do have very clear The object and scope of the research have unique principles and methods. The subject content is original and forward-looking, and a large number of experts and scholars engaged in scientific research and education have emerged during the development of the packaging discipline. The representative works and articles of the packaging discipline basically form a set of systematic theoretical frameworks for packaging disciplines.
Although this set of theoretical systems penetrated and integrated the principles and methods of other discipline theories, the packaging discipline is an interdisciplinary one and cannot be evolved from other high-level disciplines or adjacent disciplines. In other words, packaging cannot be replaced by any other discipline. of.
Industrial design is also a cross-discipline and the closest discipline to the packaging discipline. Can packaging disciplines be replaced by industrial design disciplines? The answer is negative.
There are similarities between the two disciplines but they are fundamentally different. First of all, the object and scope of the study are different. The central issue of industrial design is a product with a certain scale, and the central issue of packaging is the protection of all products containers, materials and accessories.
Second, the cultural background and historical categories in the development of disciplines are different. The development approach of industrial design is gradually moving from technical design to technical design, and then the two are merged. Their characteristics are still prominent in art; and the packaging development approach is from technology. Gradually, the main trend is toward artistic design, and then the two are merged. Their characteristics are still prominent in technology. However, with the prosperity of the market economy, the artistic characteristics of packaging are increasingly valued.
Third, industrial design and packaging design are inseparable from all kinds of new materials and functional materials, but industrial design emphasizes understanding and mastering the properties of materials, so as to meet the styling requirements with the right choice; not only must the packaging understand all kinds of packaging. The performance characteristics of materials, but also to understand the process of production of these materials, and even must develop new materials to meet the packaging material market requirements. As a result, the material issues involved in packaging are broader and more complex than industrial designs. (to be continued)