With the Olympic Games and the National Games held, everyone 's enthusiasm for sports seems to have suddenly risen, sporting goods are also more and more people of all ages, we see in the market, more and more sports brand stores are springing up Ground out. According to the survey, many shopping malls also said the head of the store's sports brand sales rankings can always remain in the top 5 within the other brands in the case of sales decline, sports goods has become a shopping mall "lifesaving straw" . According to a financial expert, the appearance of this phenomenon is precisely due to the current situation of China's economic development. At present, China's economy is in a period of rapid growth. A large number of young people are gathering in the cities, leading to the trend of the urban age Younger, and sporting goods is what young people favor. Therefore, the sports brand at this time can usher in rapid growth, and when the economic development is in a stable period, urban population will be aging, when the sales of sports goods will decline.