Panier's home Liu Zhijun: Lin Xinru endorses to take the international route
[Reporter]: Hello, everyone! Now we invite Liu Zhijun, the deputy general manager of Pineell Home, to be a guest. We are very good, and Liu always gives a greeting to our netizens.
[Liu Zhijun]: Hello everyone!
[Reporter]: Tell us about the highlights and innovations of this time.
[Liu Zhijun]: The highlight is the focus of our showroom's fashion, modern and simple atmosphere. Then our internal products, an upgrade of the old series of products, our new series made a sketch of Guangzhou and Sichuan furniture, let the products There is a certain difference between them.
[Reporter]: Whether it is from the design of the exhibition hall or the upgrade of product design, can you talk about how you can do the market to let customers loyalty to you?
Liu Zhijun, deputy general manager of Pineell Home
[Liu Zhijun]: First, our factory was established in 1998. Our company pays attention to quality and survival for development. We are focusing on brand promotion. We have invited famous movie star Lin Xinru as our spokesperson, so we combined our product quality. Stable, our products are constantly upgraded, and our brand is gradually upgrading and promoting, so the loyalty of our customers stems from these factors.
[Reporter]: Piner's products are fashionable and innovative, and bring us the feeling of home. Lin Xinru's endorsement also gives us the feeling of how to inject this kind of culture into the product and then convey it to us. Consumer?
[Liu Zhijun]: The problem of the family, we are mainly Chuanpai home. Although we are Sichuan School, we are taking an international route. First, our products are modern, fashionable, simple and atmospheric. We are now focusing on the later stage. The product development is focused on building this piece.
[Reporter]: Mainly from the product design, it can raise a height. It is said that in the first half of 2012, our country strongly supported the promotion of the furniture industry to trade-in. As a Sichuan home furnishing enterprise, how do you view this?
[Liu Zhijun]: Furniture trade-in is actually a promotion model of an enterprise. Some old-fashioned ones are used. For example, we are also doing similar activities. First, we recycle old furniture. We recycle it and don’t sell it. Instead, we will do some public welfare work, our foreign migrant workers, or families with difficulties, or some office products that are recycled to the school.
[Reporter]: It is also a combination of it and public welfare. Do you think it is difficult to implement it?
[Liu Zhijun]: I don't think it is much difficulty.
[Reporter]: Still very helpful to the company?
[Liu Zhijun]: Yes, very helpful.
[Reporter]: Well, finally, in the first half of this year, everyone thinks that the situation in the home furnishing industry is generally not very good. What is the goal of Pinel in the second half of this year and even next year?
[Liu Zhijun]: How to say it, this is based on the market positioning of an enterprise itself and the products it develops. As the home industry, in the first half of 2012, our peers said that the home industry is not as good as one year. However, it is still stable for our company, or maintain a growth, although the growth is not large, there is a certain increase.
[Reporter]: But still very confident in the second half?
[Liu Zhijun]: Yes, we plan to pass this exhibition in the second half of the year. We plan to stop the investment promotion plan for 2012 in October of this year. We will focus on building all new customers in the later stage of new product development and maintenance. It is such a plan.
[Reporter]: I hope that after October this year, Neil can bring us very good new products. Thank you, Mr. Liu for accepting our interview.
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