Longsheng Decoration Lintong: Design is to outline an attitude towards life

Zi Shuo asked Mozi: "Which is the most important thing in the cause of justice?" Mozi said: "Like building a wall, you can bauxite the earth, fill the soil with the soil, and deliver the soil when you can Then the wall is built. The cause of justice is the same. It can be debated and debated. It can be explained and explained. It is possible to do specific things in order to do specific things. Thus, the cause of justice is completed." One day, one thing we have to do is to do what we can do - Lin Tong .

General Manager of Longsheng Decoration Lin Tong

In 2007, from materials to the decoration industry, to occupy a certain market share, and then to adjust the strategy in 2012, Lin Tong led the Longsheng decoration as the dragon generally took off in the Central Plains.

"Shun" - start late, develop fast

Since serving as the general manager of Longsheng Decoration, Longsheng Decoration has been going smoothly along the road. There is no long history of development, and there is no big brand promotion. It is he who leads his team to explore all the way and touch the customer with his own heart. I think, I have accumulated a certain number of customer groups, but the market competition is fierce. If you want to stand on the foot of this Red Sea, you must adjust your strategy to make your own brand, in order to have a better breakthrough, Lin Tong said with confidence. : In 2012, Longsheng will adjust the company's development strategy at any cost. We will rebuild from the team as quickly as possible, including improving the designer's design ability and reforming the engineering department and materials department, and entering the surrounding areas of Henan. We will step by step. Increase brand building radiation in the Central Plains.

"Change" - from making money to serving

In Lin Tong's eyes, he just entered the decoration industry, he was young and vigorous, and he felt that this was a potential market from the first small tooling of 30,000 yuan. For young people, it should be more important to make money at that time. If there is no longer long-term plan, it is reasonable. So where does the sudden alarm come from? Is it growth, or is it a market spur? In the interview, Mr. Lin talked and analyzed the problem clearly. Perhaps it is the spur of this market that prompted him to grow step by step. Now every enterprise is building core competitiveness and strengthening service awareness, especially in the decoration industry. The decoration company has made its own efforts in building services, and has won the service innovation with the model of improving the quality service of the service.

And this year we are not only better serving our customers but also better serving our employees. For a company, the quality of the team determines the core of the enterprise management. What Longsheng needs to do now is to let the employees grow up as soon as possible. Longsheng does not refuse Talents, whether they are newcomers or veterans, will give you a platform for development as long as they have the ability. They know that the flow of people in the decoration industry is relatively large. If enterprises want stable development without a healthy team, then what we have to do is to stay. Live talent, how to stay, how to stay? That is to let my employees have the same money to earn, when the development and growth, let their employees hold shares, let them do their own things, I also hope that my team and I can lead the industry to a better direction.

"Make" - do your own thing

The home furnishing industry of the downstream chain of real estate has been in a not-so-good environment for the past two years, and the decoration industry has been constantly reshuffled and relapsed so repeatedly. The competition has reached a feverish level. What we have to do is not to fight with whom to fight, but to do our own thing, because if the market is not good, you will do well, "Being in the sky, doing things in people", this market is very big. But no matter how bleak, rigid demand is there. If you make your own brand, the market will have a piece of your cake. Longsheng has its own design and has its own service. I believe that the past is good, and in the future, regardless of market blowout or depression, we will actively face and do our own thing.

Peek into the market

Reporter: There is a phenomenon in the Zhengzhou market. It is a must for the home improvement design. Is this the reason why you think it is the market or the consumer's awareness is not enough?

Mr. Lin: I think that the market chaos has disturbed the consumer's awareness. However, the decoration company's collection of design fees is an inevitable result of the industry's development to a certain stage. Because the design is never out of date, the design itself is a complicated mental work. The results are not limited to a single drawing. The designer is actually sketching a way of thinking and way of treating customers. With the increase in labor costs, after 10 years and 20 years, the decoration design may evolve into a pure design.

Reporter: Now the irregularity of the decoration market is partly due to the disturbance of the guerrillas. The owners will think that the choice of guerrillas and decoration companies is the same. What do you think?

Mr. Lin: This is definitely not the same. Even if the decoration is not supervised, it is a loose sand. The decoration company can supervise the workers and have the protection in the later period. After all, it is a enterprise. The guerrillas can play guerrilla everywhere, a decoration. The company is not so easy to disappear. Like the first-tier cities, these guerrillas are hard to survive because the market is relatively standardized. In contrast, the surplus of labor here and the differences in consumer life concepts have caused market confusion. In fact, the profit of home improvement is very meager. Here also remind the owners: Do not want to be cheap at the moment, try to choose a reliable decoration company.