The traditional wine packaging is mainly based on glass bottles. In the current market, metal cans, plastic bags, polyester bottles and other packaging are equally divided, while glass bottles are cheap and fresh, and metal cans are of good shape. The easy-to-carry effect and safe use of PET bottles make it easy for consumers to decide which packaging is best-selling or eliminated. For packaging technology leading and occupying a large share of cosmetics packaging, it is even more varied, useful simulation techniques such as simulating male and female lines for packaging, useful symbolic means such as shape, color, line, etc. for packaging, useful celebrities Contrasts, demonstrations, exaggerations, etc. of effects, etc. We can see that new packaging products continue to appear in the market and lead the trend of packaging. However, old packaging products never exit the market quickly, stabilizing a certain class of consumer groups. Therefore, colorful and flexible packaging will be one of the strategies that packaging design and enterprises should pay attention to. Whose product packaging design is people-oriented and constantly changing, and whoever adapts to consumers will adapt to the market.
Innovation 3: Green Packaging Green packaging is not only environmental packaging but also ecological packaging. The concept refers to packaging that can be recycled and will not cause pollution to the environment. It covers the entire process of selection, manufacture, use, recycling, disposal, and reuse of packaging materials that should meet the requirements of environmental protection. The rapid development of China's packaging industry, different understanding of green packaging at different times, but summed up into two major stages: the first stage from the 20th century to the end of the 20th century, the selection of packaging materials is the use and use of perspectives, people We all know the truth of green packaging, but we cannot help the temptation of economy. Therefore, convenient foams, non-degradable plastics, etc. are used in daily product packaging. So-called "white pollution" can be seen everywhere in our lives. At the end of the 20th century, green packaging materials were valued and promoted, white pollution control achieved results, and a series of green packaging technologies were studied, improved, and applied. The second stage is from the late 20th century to the 21st century. Green packaging not only refers to the use of green materials. People understand the concept of green packaging as a process of environmental protection. It is pollution-free, pollution-free and recyclable, and can promote sustainable development. package of. As a result, the negative effects of "over-packaging" were taken seriously. Recycling packaging and collection of turnaround transport packaging technologies were studied and used. According to reports, Beijing's existing urban garbage cleanup process found that: White pollutants have been significantly reduced compared to the past, and "excessive packaging" has increased significantly. This indicates that the use of green materials is not a green package, and the waste packaging is not green. package. At the same time, due to the packaging problem, China’s export trade losses amounted to several billion U.S. dollars. Therefore, the implementation of green packaging is not only conducive to the protection of the environment, but also one of the main measures to promote economic development. In the green packaging of products, the first thing to do is to choose environmentally friendly materials, avoid excessive packaging, use packaging that can be recycled, and increase the level of logistics and transportation. It can be expected that for the national products that are going to the world and participate in international competition, packaging is the final link. Whether or not packaging is green will be one of the factors for the success of trade. Therefore, green packaging is not only a problem faced by the packaging industry, but also should be the product of the enterprise. Problems that everyone cares about, such as solving problems, have won the market.
Innovation 4: Culture packaging in the packaging industry, foreign to China can be said to benefit China's product packaging is very large, but in the excavation of national culture for packaging, we are relatively lacking, did not form a unique cultural packaging in China. The so-called cultural packaging evaporates the thousands of years of civilization history of the Chinese nation, integrates the spiritual civilization and material civilization manifested and precipitated in the process of packaging development, and comprehensively reflects the Chinese nation’s political, economic, cultural and artistic, social life and so on with unique methods. To express the packaging. The techniques of expression include the use of Chinese traditional paper cutting, weaving, calligraphy, painting, hand-painted painting, pottery, and so on. Cultural packaging is the general term for the combination of culture and product packaging. It is the use of national characteristics of the process, combined with product and packaging design, to achieve the essence of packaging. Cultural packaging should have four characteristics: one has a long history; the other has a unique craft; the third must be a nation, which has had an impact on people's lives; the fourth is aesthetic and environmental protection. Now the popularity of Tangzhuang has played a very good role in promoting the positioning of cultural packaging. In fact, Tangzhuang is the cultural packaging used for people.
In order to go to the world, our country's commodities must have first-rate packaging in addition to first-class quality. The most competitive packaging here is the cultural connotation of national characteristics. China's more well-known wine products such as Maotai, Apricot and other cultural packaging, increased brand awareness, to the world; pharmaceutical companies Wanxi Pharmaceutical Park, Zhongjing Liu Wei Di Huang Wan and other cultural packaging, won the market. In the era of natural economy, cultural packaging is only the preservation of the value of the use of goods, and has played an active role in accelerating social wealth accumulation and promoting social development. Ancient people knew that the use of leaves such as lotus leaf wrapped food, and later developed into bamboo, fruit shells, etc., China's silk enamel, the use of pottery, bamboo weaving and other commodity packaging once attracted worldwide attention in the international market. In the era of commodity economy, cultural packaging has made packaging more complete, and has promoted the shaping of brands and the expansion of product markets. In the homogenization of products today, packaging has become more and more important, and has become a pillar industry. Cultural packaging, with its rich cultural heritage, plays an invisible role in improving the protection of the use value of goods and promoting the realization of brand value. . In the international market, as people are concerned about the cultural traditions and customs of different ethnic groups, cultural packaging has become a package that attracts foreign consumers' psychology, which has broken the boundaries of the realization of commodity values ​​and promoted the development of foreign trade. It can be expected that in the increasingly competitive domestic and foreign market conditions, the quality and price of commodities are the basis of competition, and cultural packaging plays an important role in the promotion of goods. We should tap into the long history and profound culture of the nation and give it to modern technologies. In packaging innovation, so that cultural packaging for goods and services, creating value.
In the modern society, companies are increasingly attaching importance to product packaging. Packaging is the terminal process of a product. Products go to the market through packaging, become a commodity, and packaging becomes the primary image representative of a product. Packaging new technologies and new equipment are increasingly being valued and applied by packaging designers. We can look forward to that with the economic and social development, packaging innovation will be the mainstream, and overall packaging, diversity packaging, green packaging, and cultural packaging will lead the packaging innovation, promote the products to the world, create more wealth, and actively promote Domestic companies go to the world. (Finish)