Furniture building materials brand promotion choice differentiation development road
With the brand awareness deep in the hearts of the people, when buying furniture, consumers, especially young consumers with advanced ideas, will give priority to brand furniture, because its design is more sophisticated, environmental protection technology is guaranteed, and after-sales service is more thoughtful, etc. Rigid demand has risen, and brand furniture has a very obvious advantage and goodwill in the hearts of consumers. In the period of industry integration, furniture and building materials enterprises have chosen the path of differentiation and development in brand promotion and seek new selling points.
Going into the shopping center and actively looking for customers
In the Wanda Plaza of the Olympic Sports Center, there is a custom-made furniture specializing in custom-made furniture. In the Zhongheng Henglong Plaza, the Financial Center Shopping Plaza, and Joy City, several homeware stores have been opened. In the main shopping center, it is particularly conspicuous.
“Opening a store in a shopping center, the fancy is the popularity here, especially young people. They may not have a very clear purpose of buying furniture. When they buy clothes or eat food, they pass through our store and walk in a circle. By talking to our shopping guide, we can increase the awareness of our brand, accumulate potential customers for the brand, and bring business opportunities to the future!" said the staff of Weiyi Custom Furniture.
The insiders analyzed that it is a smart strategy to open a store in a crowded shopping mall. Every time a shopping consumer walks through, they will leave an impression on the store style and brand name. The brand image remains in people's minds. Business opportunities are slowly accumulating in this, but the flow of people in shopping centers also affects the sales of products, which should be carefully selected.
The overall home development momentum is obvious
When buying furniture, in order to unify the style, avoid the trouble of going east and west, consumers will try to buy a set of furniture in a brand store, such as the living room sofa, coffee table, TV cabinet count as a set, bedroom bed, wardrobe , the chest of drawers, the dressing table counts, and so on. "Buy a few more can generally give more discounts, more cost-effective", many of the experiences of consumers Wang Ms. are also tried and tested.
Nowadays, many well-known brands have evolved from a single category to a trend of home integration. From plate, solid wood, children to European home, home textiles and accessories, the products are gradually covered by the whole category to meet the multiple needs of consumers. “There are a wide range of products that can cover a wider range of consumption. Groups, with product advantages and design advantages as the guide, can seize a larger market share." A brand leader said.
The overall coverage of the overall home category is strong, providing convenience to consumers and enhancing the competitiveness of the brand. The industry reminds: “The original market has cultivated a mature market with a single product category, and should spare no effort in product quality when developing towards the overall home. And design efforts, so that new products in the brand image and word of mouth to play a icing on the cake."
The whole house customization market is highly popular
Under the current consumption trend, individualized demand has been paid more and more attention. Therefore, the whole house custom furniture has developed rapidly, and many furniture companies have begun to intervene in this field. Set into a trend, not only the big brands do customization, the small stores in the Jiu Lu market also claim to be customizable. However, customization has higher requirements for each link, including the need for experienced designers, more intelligent production of plant production equipment, customization of data control, material environmental protection, and the use of hardware.
The real whole house customization is to have regular production equipment in the factory. The process and environmental protection are guaranteed. It only needs to be installed at the decoration site to effectively use the decoration time of the consumers. It can be said that the quality of the customization can better test the quality of a brand. .
For the home building materials industry, this is the best era and the worst. The industry believes that enterprises should sink their hearts to do products, research and design, and "smoke fire" to cultivate brands. When branding the brand image, it is necessary to have a targeted innovation. It is not necessarily "high on the big", not necessarily the development idea of ​​big brands. The most appropriate development path is the ultimate goal.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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