Companies such as Personalized Direct Mail that provide free products for specific car brands are companies that apply variable data printing most often.
Most people know that variable data printing is because they will be applied to processing documents such as bank statements, credit card bills, or investment status reports. Others often receive direct mail letters telling him "Congratulations on John, you have won!" and other information. A series of numbers printed on bills and receipts, valid dates on products, billing conditions, etc., all of which have been used for many years.
VIP task treatment!
Many research studies on the effects of personalized printing have been published. Organizations such as CAP Ventures, the Rochester Institute of Technology, and many marketing agencies in the United States have found that personalization is more effective than other forms of communication.
Response rate - an average increase of 34%
· Average order size and value increased by 25%
· Increased repeat orders and order retention rates by 48%
· Reaction time increased by 35%
· Increased revenue and profit by 32%
Although the results of each survey study or each application may be different, personalized printing has proven to have a higher response rate, faster response time, better content retention, more orders, and larger orders. The way.
Mainly to say, this printing method will generate higher income. Many customers have already reported that they have obtained very tangible benefits and increased revenue through the use of variable data printing.
This is not just a matter of theory. Many of our customers can come to the same conclusion.
The degree of personalization can be achieved in varying degrees. In the most basic way, the static information remains the same. Only the name and address of each letter are customized according to different customers. This usually refers to the "MailMerge" application. The most complex and personalized application means that text and images are different, and their length and scale are also different. Between these two methods, you can also define many different degrees of personalization. The use of color is also taken into account. The basic personalized application is just white and black, and the more complex personalized form includes full color. Surveys have identified a variety of different degrees of personalization. Most VIP jobs are only basic "MailMerge" standards for personalized applications. However, although the results of each survey study are slightly different, it is clear that the following conclusions can be drawn: The more information the recipient is interested in, the more likely the reader is to read and remember this information. Follow the data action.
The continuous expansion of the one-to-one market The continuous development of VIP popularity is music for the ears of marketing organizations. In 1993, Don Peppers and Martha Rogers co-published "One-on-One Future: Establishing relationships with a customer each time." In this book, they discussed the increasing popularity of computers in the company and ensured the creation of a good customer database. This, in turn, has become the basis for establishing a truly relevant market or a one-to-one market, relying on similar customer segments, product markets, and market share as traditional marketing methods. This customer relationship management (CRM) has led to a shift in marketing thinking. Many companies today are experimenting with different forms of one-on-one markets.
Although this idea is understood and accepted by many companies, personalized applications are still in their infancy. At the time, business printing companies also seemed unable to profit from personalized printing. The Internet seems to be the center of a one-to-one world.
With the continuous increase in the number of Internet providers, the network has become a vast online resource data center for everyone. This approach makes it very suitable for customized content introduction. At present, many websites are composed of databases directly, and sometimes they are customized according to the specific conditions of the visitors. Many websites also act as data collectors. Surfers can obtain personalized information by entering his name and other details. Personalized email marketing is no longer a new phenomenon; marginal conflicts between wanted and unwanted spam are also common. Direct mail is used in conjunction with the Internet. Through the cooperation of the two parties, the filter will send specific information based on the visited pages to the site visitors. This situation already exists. But the expected explosion of the Internet has yet to happen.
VDP has a great future Today, we will wait and see how the network based on personalized information exchange will mature and its impact on the traditional marketing information exchange methods. The printed communication method is ultimately a highly feasible one-to-one information communication method, especially for the promotion of sales. Most of the printed products are still for sales purposes. And there is no doubt that the Direct Mail industry has been showing continuous growth over the past few years. The value of personalized printing is gradually reflected by digital printing, rather than offsetting large amounts of mail in traditional ways.
There are two main ways to distinguish digital printing from traditional printing:
• On-demand printing • Variable data printing requires almost no preparation time for on-demand printing, and it can print exactly the required number of copies. But every file must be the same. In essence, a printing company is a copy of the same document.
With variable data printing, each file can be uniquely produced. Each reader can receive specific information. This increases the value of printed materials. Most industry experts agree that VDP is, and will always be, the most important driving force for digital printing.