According to Xing Huiming, the chief engineer of Beijing Yiguang Food Group, the parent company of Arctic Ocean, the canister product launched on the Arctic Ocean last year was manufactured by OEM and shipped back to Beijing for sale. Due to the high cost, the price of canned Arctic products is high. This time, Arctic Ocean changed from foundry to self-produced cans and was listed in new packaging. It was seen as a measure to adjust its pricing strategy. According to statistics, more than a year ago, the most traditional glass bottle sales in the Arctic Ocean caused consumer nostalgia and quickly entered the market. However, due to the limited radiation range of glass bottles, the market share and production scale of enterprises are also difficult to break through.
Zhu Danpeng, a researcher at the China Food Business Research Institute, said that at present, carbonated beverages are not only packaged in glass bottles, but even the canned product market has begun to shrink. This reality has increased the difficulty of trying to obtain a market breakthrough in the Arctic Ocean by canning products.
