Induction cookers have been in the domestic market for nearly two decades, because they have been in the stage of popularization and promotion, so basic technical research is also stagnant at the lower level of development and application of single furnaces. Ordinary induction cookers are currently in the mature stage of the market, with a strong brand and fierce competition. Compared with ordinary induction cookers, commercial induction cookers are at least two phases behind the ordinary household induction cooker in the market cycle due to various reasons, and are basically in the market cultivation period.
Analysis of the development of China's induction cooker industry in 2015
As far as the commercial market is concerned, local brands are the main competitive landscape, so the concentration of the industry has not yet formed. Such as: Shenzhen Global, Shenzhen Jinken, Beijing Xinli, Dongguan Lanwei, Ming Steel, Semykong, Mo Lisi, Kitchen Wo, Dongguan Yu Xin, Dongguan Kitchen, etc., and high-power technology as the induction cooker The high-level position lacks basic research of technical engineers, and industry norms and standards are expected to be established. In addition, domestic well-known small-power induction cooker manufacturers and major power companies have not been involved in large-scale, but many traditional kitchen manufacturers have earlier entered the commercial induction cooker market.
However, no major brand involvement is only temporary. According to SMR analysts, in 2010, Midea has launched a commercial induction cooker program. It is estimated that in the next two years, the market structure will change due to the US intervention.
Industry success factor
Because there is no big brand product, and the market is in a state of chaotic competition without leading brands, SMR analysts have a simple sort of key success factors in the industry and given corresponding weight points as the basis of their market influence. Judging the criteria, the result is that the resource relationship ranks first, the channel ability ranks second, the product price ranks third, the solution ranks fourth, and the after-sales service ranks fifth, and the order scores are: 5, 4, 3, 2, 1.
Channel mode
Due to the particularity of the commercial market, the channels of commercial induction cookers and the channels of civilian products are completely different. Civilian products belong to the small household appliance industry and can be purchased in the market. Commercial products have been separated from the small household appliance industry, and the products have obvious non-standardized properties (engineering properties). There are many commercial induction cooker application industries, and different places will have their own unique requirements. For example, many business sites propose solutions in an environment where multiple people eat at the same time, and the company does not simply provide a simple product, but a complete set of solutions that are engineering in nature. Including the gasification cooker for the ship is transformed into a complete solution for the induction cooker and so on. Therefore, the channels of sales are also independent and also belong to the nature of engineering.
Market size and development motivation
According to incomplete statistics: the number of stoves used in the world is about 35 billion units, and there are about 5.8 billion units in China. However, almost 70% of them use gas or fuel as fuel. If they are gradually modified by commercial induction cookers, they will promote energy conservation in conjunction with the government. The production and sales of environmental protection policies will have a market share of several hundred billion yuan.
Catering kitchen
There are more than 5 million kitchens, restaurants, restaurants and other kitchens in the national catering industry, and the annual growth rate is 12%. In the next two years, according to the demand rate of 10% commercial electromagnetic kitchen market, the basic equipment of each kitchen is 4 Configured to calculate, there are two million units of market capacity. A total of about 40 billion market demand, the market demand of each city is more than 100 million yuan, the market capacity is huge. How many commercial kitchens there are, and how much is the demand for commercial induction cookers.
Enterprise institution
There are about 600,000 canteens in enterprises and institutions throughout the country. Enterprises and institutions are the main driving force for national energy conservation. The demand for traditional canteen renovation is strong. In the next five years, according to the demand rate of 30% of commercial electromagnetic kitchen market and the demand of 5 sets of equipment in each canteen, there are about 20 billion market demand. Commercial induction cookers are the first choice for this type of canteen renovation.
education system
The average annual cost of energy consumption in colleges and universities nationwide is 15.2 million yuan. All colleges and universities are trying their best to reduce energy costs. According to statistics, there are about 2,780 colleges and universities in colleges and universities, 235 private colleges and universities, and an average of three canteens per school. In the next five years, 30% of the traditional kitchens in the country will be replaced by the demand rate and 10 equipments per school. In the next five years, there are about 1 billion yuan in market demand for industry challenges.
technology
Induction cookers have been in the domestic market for nearly two decades, because they have been in the stage of popularization and promotion, so basic technical research is also stagnant at the lower level of development and application of single furnaces. The high-power technology, as the "high-end position" of the induction cooker, lacks the basic research of technical engineers. Domestic research on electromagnetic technology has always been at a relatively early stage, and the lack of domestic regulations has made our technology unable to be technically integrated with developed markets such as Japan.
Concept
Although the annual sales volume of ordinary induction cookers exceeds 10 million units, the frequency of single-burner products is still very low, because people still position them in auxiliary products, and they do not form the induction cooker to completely replace the gas stove in the kitchen. idea. After accepting the single-cooker induction cooker, can the mass consumers quickly accept high-power products? How long does it take? It is uncertain whether large power products can occupy a large market share.
cost
The popularity of single-cooker induction cookers is largely due to the significant drop in the price of their products. In China, when the unit price of the induction cooker is 1,000 yuan, the penetration rate is only about 100,000, and when the price of the induction cooker drops to 300 yuan, the penetration rate has reached 2%. A three-fold reduction in costs has led to a 30-fold increase in penetration. If the cost price is high, the popularity will be a problem.
In developed countries such as Europe, America and Japan, the price of long-powered high-power induction cookers is several times higher than that of gas stoves and electric stoves. Consumers have also suffered from price bottlenecks. For example, the high-power induction cooker in Europe sells for more than 10,000 Hong Kong dollars in Hong Kong, and the same gas stove is only one or two thousand. In Japan, the price of electromagnetic cookers is basically more than 30,000 yuan, which is more expensive than gas stoves. Therefore, cost is still the main factor determining the popularity of products. The popularity of high-power products is also required to reduce product manufacturing costs and retail prices.
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