2014 watch market review: emerging "golden country"

In international trade, Swiss watch exports far less than in mainland China and Hong Kong. In 2013, the global production of finished watches was estimated at 1.2 billion pieces, of which 635 million and 332 million were exported from Mainland China and Hong Kong, respectively, with only 28 million exported from Switzerland. However, the situation is the opposite if calculated on the basis of export value. The above 28 million watches and clocks exported by Switzerland totaled as much as 23.6 billion U.S. dollars, more than more than two times the total exports of watches and clocks in Hong Kong and mainland China (10 billion and 5.6 billion U.S. dollars respectively). In other words, the Swiss watch industry dominates high value-added watch products such as mechanical watches. This is evident from the price of watches: According to 2013 figures, the average price of watches and clocks exported from Switzerland is 791 U.S. dollars and only 19 U.S. dollars and 3 U.S. dollars respectively from Hong Kong and China. Since 2000, the Asia Pacific region has become a major exporter of Swiss watch products. It has played an important role in the development of the Swiss watch industry. While economic growth in the Asia Pacific region has created wealth, it has also spawned a group of people with higher purchasing power. From the Swiss watch export figures point of view, you can watch for its opportunity for the advanced watch industry slightly know: In 2000, the total export value of Swiss watches destined for mainland China was only 50 million US dollars, when the Swiss watch 20 major export markets do not include mainland China. By 2005, the figure rapidly rose to 394 million U.S. dollars and further rose to 1.23 billion U.S. dollars in 2010. Last year, the figure was as high as $ 1.62 billion, second only to Hong Kong and the United States, higher than Germany and Italy. The same trend is also reflected in the entire Asia Pacific region - between 2003 and 2013, Swiss watch exports destined for the Asia Pacific market increased 254% to a total of 8.82 billion U.S. dollars. Over the same period, Swiss watch exports as a whole increased by 122%. Strong demand in the Asia Pacific region reshaped the international watch market: Asia (excluding Japan) accounted for the top 38% of Swiss watch exports, up from 24% ten years ago, and surpassed Europe (30%) And North America (11%).