In today's market, consumer demands have become increasingly specialized. As a result, many companies have focused on targeting women and children, developing products that cater specifically to their needs. However, when it comes to the elderly population—a group with significant purchasing power—there is still a noticeable gap in the market. In fact, the elderly represent a vast and largely untapped consumer base. The home industry should recognize this opportunity and start exploring new avenues.
The demand for senior-friendly furniture is growing. Recently, a woman shared her experience: “My mother turned 70 last month, and I wanted to buy her a complete set of furniture that’s suitable for seniors—regardless of color, material, or function. But after visiting several home stores, I couldn’t find anything appropriate. Only two manufacturers said they could offer custom-made options.†Industry experts agree that current furniture designs are often centered around aesthetics and personalization, which tend to appeal more to younger consumers. As the population ages, the need for elder-friendly furniture will only increase, making it a promising direction for the future of the furniture market.
Currently, the market for elderly furniture is mostly driven by customization. According to Jiuzheng Building Materials Network, there is a common misconception that the elderly are frugal and don’t spend much. However, as their quality of life improves, children are more eager to ensure their parents live comfortably and enjoy high-quality household items. This creates a huge potential market for senior furniture. A furniture factory owner shared that during their recent market research, 70% of young people expressed a desire for furniture that supports their parents’ physical and mental well-being. “It’s essential to connect with young people, as they are usually the ones who purchase for their parents,†he added. To meet this demand, the factory has established a dedicated R&D team to design and produce elderly-friendly furniture. “We mainly operate through pre-orders and re-production, and we promote our services on our official website. So far, we receive about five customized orders for the elderly each month.â€
Companies should also actively promote communication channels to reach this growing demographic. Beyond focusing on women and children, the elderly market is a segment that should not be overlooked. For wardrobe enterprises, exploring this niche could open up new opportunities. It is crucial to develop products that are both functional and aesthetically pleasing for the elderly, while also actively marketing these items to raise awareness and drive demand.
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