Yesterday afternoon, Miss Yan walked into a furniture store to select tables, chairs and bedding for the new home. After explaining the preferences and the style of the new home decoration, the "90s" shopping guide Jiang Zaiyan recommended several models for her. Jiang Zaiyan admits that she does not lack marketing skills, but she does not understand aesthetics and design. It is still a little difficult to help the guests to tailor their clothes. "I hope to receive systematic training and study."
Suzhou is the second largest furniture distribution center in the country. There are more than 100,000 employees like Jiang Zaiyan, but they have received professional system training and obtained the rare number of guides and marketing qualifications.
Yesterday, Yabo Furniture Co., Ltd. of Xiangcheng District set up a training center, mainly training furniture guides and marketers, mainly for store managers, store managers, shopping guides, first-line salesmen and personnel who meet the primary conditions of furniture salespersons. After the training and examinations are passed, they will be able to obtain the sales guide qualification certificate and the intermediate marketer certificate approved by the relevant national authorities.
Jiang Zaiyan, 23 years old, is a marketing major in undergraduate studies. After graduating last year, he made a shopping guide at a large furniture store in Sakaguchi. She told reporters that after being hired by the store, she was hired after one month of simple training, but in fact, how to choose furniture and soft decoration according to the decoration style of the guest's home is still in the fog.
She said that most of the guests who came to the store for the first time had a vague brand and style of furniture for the store, and the guides needed to be recommended and guided. She can only roughly introduce the type of product, and can not use her own professional to help the tailor.
Li Ming, the person in charge of the training center, told the reporter that a qualified professional furniture shopping guide, in addition to understanding the design, aesthetics, home and other knowledge, but also to understand some psychology. He said that the average monthly income of furniture retailers in Suzhou is only two or three thousand yuan, which is directly related to professional literacy. The entire furniture industry has a tendency to weaken the professional skills of the employees. The gaps in professional talents such as furniture consultants, designers, marketing and marketing planning are particularly large, and small enterprises are particularly obvious.
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