In a special action recently organized by the Taizhou Business Department, nearly 100 “foreign brands†of the “panyu†shopping mall were unveiled! Among them, the “Yorix†sports socks, marked “Japan of originâ€, are actually Guangzhou. Production; the so-called "British famous fur brand", even in the United Kingdom have no trademark; As for "landing in China in 2000", in fact it was registered in foreign countries in 2006.
Layered packaging, "foreign brand" gradually beautiful eyes
The Taizhou Administration for Industry and Commerce recently organized law enforcement officers, university students and reporters to conduct unannounced visits to foreign brands in the urban areas.
According to an unannounced visit, 172 of the 236 clothing brands in Taizhou District Shopping Mall had 173 full-brand names. From the LOGO of the shop, the tag of the clothes, the promotional album to the price of the sign, people feel the "extraordinary" value of their brand. The clerk's vivid brand promotion also makes consumers feel like staying in foreign fashion capitals.
"The current 'pseudo-national brand' is not a simple direct counterfeiting, but a layer of 'image packaging'. "Guo Guigui, Director of Fair Trade Division of Taizhou Industry and Commerce Bureau, said, 'For example, fake 'foreign born' is obviously Domestic companies, but marked 'from Italy'; false 'foreign households', this is a registered trademark in China, but claimed that 'French famous brand'; fake 'foreign production', entirely in the domestic production, advertising is purely imported."
Exfoliate and restore the "true colors"
“Our Palpeu brand is a pure German classic casual wear brand and landed in China in 2005.†In the business district of Pozi Street in Hailing District, Taizhou City, the clerk enthusiastically introduced the “customer†who came to shop. .
Law enforcement officers made clear their identity and conducted an on-site inspection of the store. Businesses do not think that their brand has a problem. They come up with a company certificate registered in Germany and a "PALERB" trademark registration certificate registered in China.
“This is the evidence we have obtained from the German Patent and Trademark Office’s website to prove that your 'PALERB' brand was newly registered in 2008 and that the registrant is also a Chinese company.†Law enforcement officers will use the Internet to retrieve and prove notarized evidence in advance. To business.
There is no news about the German brand "Pallop" on the German local website, let alone "famous"!
Subsequently, the investigation found that a company named “Nanjing Mingjue Garment Co., Ltd.†registered the “Palupo†trademark in Germany and China in 2008, while the production company was Shenzhen Paolup Garment Co., Ltd. Law enforcement officials also sent letters to the Nanjing Industry and Commerce Bureau and the Shenzhen Market Supervision Administration respectively. The shareholders of the Nanjing Nanjing Grande Company and the Shenzhen Parep Company were the same two persons!
The so-called "Pallop is a well-known German casual wear brand" is entirely untrue.
The proliferation of "foreign brands" hurts not only consumers
"In the course of this investigation, we discovered that there are quite a few foreign brands that have not even registered trademarks abroad and actually claim to be famous foreign brands; others have been confirmed by local law enforcement agencies as 'no sleep of any business activities.' "Enterprises" have claimed to be 100-year-old stores in China," said a comrade from the Taizhou Business Administration.
In addition to clothing, footwear, glasses, and bags are also the "hit areas" of the fake foreign brands. Since the launch of the special campaign, Taizhou's industrial and commercial departments have filed a total of 84 such cases, including 37 garments, 16 glasses, 6 wines, and 6 leather bags.
Cai Zhongyun, director of the Taizhou City Bureau of Industry and Commerce, told reporters that large shopping malls + Datoutou + high-priced + high-advertisement are the current strategies adopted by foreign brands. From a foreign name, posing as an imported brand, you can sell astronomical prices. Although there are lessons, many consumers still blindly believe that foreign brands, which provide an opportunity for counterfeit foreign brands.