The Innovation Capability Theory of Sporting Goods Enterprises, dated August 22, 2014, at 14:10. Chinese sporting goods companies have long relied on their comparative advantage in labor resources and production costs, leveraging the opportunities brought by economic globalization to fully engage in international division of labor, thus achieving rapid growth. According to statistics, China now holds over 65% of the global market share in sporting goods production, making it the world’s largest producer of independently branded sports products. However, many of these companies started by imitating Western brands, with most operating as original equipment manufacturers (OEMs). These firms are typically small in scale, lack strong core competencies, and do not have well-established private brands. Few of their products possess independent intellectual property or advanced technologies, which limits their competitiveness. As a result, many Chinese sporting goods companies remain merely as manufacturers rather than strong, innovative enterprises in the global market.
This situation highlights that low technological content, reliance on imitation, and weak innovation capabilities have become major barriers to the sustainable development of Chinese sporting goods enterprises. To overcome these challenges, innovation has emerged as a critical solution. Innovation is not only the soul of national development but also the primary driver of corporate growth. The capacity for innovation directly influences the competitive edge of sporting goods companies. This article explores how to enhance enterprise innovation capabilities, aiming to improve the overall competitiveness of the sector. It offers new perspectives and strategies to support the healthy, coordinated, and sustainable development of the industry, providing both theoretical insights and practical value.
The study of corporate innovation capability theory began in the 1980s and has since evolved significantly. Over nearly three decades, it has integrated knowledge from various disciplines, emphasizing multi-perspective and interdisciplinary research. One of its key characteristics is the application of innovative theories across different fields, making it a vibrant area of academic inquiry. Current research covers topics such as industrial economics, management, marketing, sociology, and science and technology.
Richard (2006) defined corporate innovation capability as the ability of a company to generate new ideas and convert them into marketable products. This capability is influenced by internal management, available resources, and market competition, requiring strong organizational coordination. From this definition, it is clear that corporate innovation involves two main dimensions: organizational innovation and technological innovation. Understanding these aspects is essential for building a robust innovation framework within the sporting goods industry.
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