From the development situation of the domestic small offset press market in 1998, most domestic small offset printer manufacturers are in the following situations.
1. Many manufacturers producing low-level, low-grade, and low-quality Offset Printing presses participated in the market competition. Many township and individual enterprises that did not have the basic production conditions of offset printing machines emerged, resulting in cheaper quality. The secondary product has a certain impact on the small offset printing market, but it has little impact.
2. A company that produces small offset presses relies on the decline in purchasing power in the current market, hits price and function cards, adopts some marketing strategies in the market, and sales volume has increased greatly, from the original annual sales of 100 to Taiwan to two. Three hundred.
3. The original small-scale offset printing press factory, which has been in a recession and affected by various factors, has accelerated the pace of reforms and improved the quality. The level of manufacturing of small offset presses has increased to some extent, showing a certain degree of stamina.
4. Individual small offset presses with high production levels and high product grades achieved remarkable results in 1998, especially in the field of multi-functional small offset presses, which have been well developed in the domestic market.
5. There are also some small offset press manufacturers who have still not been able to get out of the predicament. Market share has not grown but has continued to decline.
According to the analysis of the situation in 1998 and the first half of 1999, the domestic small offset press market may have the following trends in the near future:
1. Since the total market demand is not large, and there will be no big growth momentum, the supply of products will exceed demand, and the competition will become more intense. The introduction will lead to fierce competition in prices, and it can be said that the 1999 price war is inevitable.
2. In view of the fact that the printing market was fully cleared and rectified in 1999, there will be adjustments in the printing market, and consumers will experience a lack of confidence in their minds. In the face of the small offset press market, they may adopt a more objective attitude in selecting models.
3. Some small offset press manufacturers that are not large in scale, have poor product quality or do not have production conditions will be more difficult to operate and may be eliminated in the market competition in 1999.
4. The demand for high-efficiency and high-quality printing presses will rise. Several companies with better conditions will compete more fiercely on models with higher grades. Because the quality of the objects purchased will increase, the price of the machine will not become a transaction. The first factor.
Yingkou Guanhua’s main model 1800 offset press has been keeping an annual sales record of around 1,500 units in the domestic market. The market covers all parts of the country. In the past two years, Guanhua 1800A has been continuously expanded and extended. Now it has developed into a series of products 1800B, 1800C, 1800D, 1800EF. Among them, the 1800E and 1800EF are mainly exported to the United States and are welcomed. At present, more than 100 units have been exported, and customers have started all over the five continents, especially in the European and American markets. In order to meet the demand for commercial light printing, Guanhua will focus on promoting the 1800C in the future.
Guanhua has made remarkable achievements in the small offset press market in recent years, becoming the vanguard of the domestic small offset press field, and therefore feel the tremendous pressure it has suffered. China is the birthplace of printing, but now there is a big gap between domestic printing equipment manufacturers and the world's most advanced printer manufacturers. We need to redouble our efforts to keep pace with the development of the world.
Based on this idea, Guanhua increased its investment in technology, recruited talents, added advanced computer-aided rib design systems, and had the ability to independently develop advanced small offset press products.
Guanhua's overall development is based on the development and extension of lightweight machines, focusing on the development of mid-sized and heavy-duty high-precision offset presses to meet the needs of the commercial short-run printing industry. At present, in addition to the 1800 series, the light offset press also focuses on the 4700 series and the 4800 series. In 1999, these two series offset presses have become the best-selling models on the market. In parallel with this, Guanhua's focus on the development of medium-sized offset press 4850 and heavy offset press 5200 have been successfully put into the market. In order to welcome the arrival of digital printing technology, Guanhua also explored and researched digital printing in Jiaocheng to develop China's own digital printing machine.
Facing the increasingly fiercely competitive small offset press market, Guanhua will promote and develop together with its peers with its own advantages.
In accordance with the principles of “clarification of property rights, capitalization of personnel, modernization of management, and globalization of the marketâ€, Wanhua will follow the trend of the new concept of printing in the 21st century. Based on the popularity of fast and high-quality printing, the company will dedicate more to the society at a lower price. Offset press, and make light printing from monochrome to color overprint direction.
In the face of a highly competitive market, our current policy is to expand the two markets, improve internal hard work, deepen scientific management, and adhere to comprehensive innovation. Focus on the establishment of first-class sales channels and teams in domestic and foreign markets; in the development of products, to achieve serialization and product quality; in the management of enterprises, continuously reduce consumption and costs, achieve maximum efficiency, improve product market competitiveness .