No.5 perfume bottle: Let the packaging rise to the height of art

In May 1921, when perfume designer Ennis Bower presented her invented variety of perfumes in front of Mrs. Chanel to make her choice, Mrs. Chanel did not hesitate to choose the fifth paragraph, which is now known worldwide. Chanel No. 5 perfume. However, in addition to that unique flavor, the real Chanel No. 5 perfume as "aristocratic aristocratic nobles" is that it does not look like a perfume bottle, but like the creative packaging of medicine bottles.

Mrs. Chanel, who is a costume designer, is an ingenious designer of the Champagne 5 perfume bottle. "My aesthetic view differs from others: Others are afraid that they will not be able to add up enough, and I will reduce one item." This design concept allows the simple packaging design of the Chanel No.5 perfume bottle to be used in a variety of sophisticated perfume bottles. It emerged as the most weird, most offbeat and most successful model. Chanel No. 5 has become a new aesthetic concept with caps in the shape of its gems cut, the square shape of transparent crystals, and simple and clear lines, and it quickly captured consumers. Since then, Chanel No. 5 perfume has been sold well all over the world for more than 80 years and it is still alive and well.

In 1959, the Chanel No.5 perfume bottle was awarded the title of “Contemporary Works of Art” by its unique modern beauty, and was among the exhibits of the New York Museum of Modern Art. The Chanel No. 5 perfume bottle has become a veritable artwork. In this regard, Song Weizu, deputy secretary-general of the China Industrial Design Association, said that as a luxury product, perfume is the packaging that best reflects its value and taste. “The packaging of perfume is not only an artwork but also its greatest value. The cost of packaging can even account for 80% of the value of the entire product. The success of Chanel 5 depends on its unique, subversive creativity. package.

Reprinted: Chinese bottle net

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