This year, the prices of raw materials have been ups and downs, and the cost of cardboard and cardboard boxes has been under pressure and survival has been difficult. The downstream user companies also showed no understanding of the price increase of the carton factory. Therefore, in order to control production costs, more and more end users are beginning to seek new ways: either use plastic recycling boxes to replace new materials, or build their own carton factories in an attempt to master the right to speak. The order demand of the national cardboard and carton enterprises is shrinking step by step, the upstream price increases frequently, the downstream demand is weak, and the carton enterprises are in crisis!
Jiang Xiaobai's entire industrial chain plan is exposed, with 1,300 acres of land and an overall investment of 3 billion yuan.
On the afternoon of July 28 , the launching ceremony of “Jiang Xiaobai Wine Industry Industrial Park†and “Jiang Xiaobai Gaochun Industrial Park†was held in Jiangjin District, Chongqing. Jiang Xiaobai Wine Industry has reached strategic cooperation with Chongqing Jiangjin District Government, Jiangjin Baisha Park and Jiangjin Agriculture Committee.
Tao Shiquan, Chairman of Jiang Xiaobai Wine Industry Co., Ltd. said that the project involves an investment scale of 3 billion yuan and a land area of 1,300 mu. The projects include manual crafts workshop, mechanized brewing workshop shochu museum, technical testing center, etc., including glass bottles and cartons. Supporting enterprises such as caps, brewing equipment manufacturing and R&D enterprises, and logistics intermodal enterprises will further promote the formation of a whole industrial chain cluster in which Jiangji Winery will form a hub for wine production and processing and connect upstream and downstream industries.
Since its establishment in 2012 , Jiang Xiaobai Wine Industry has adhered to the three-product development strategy of “differentiation of categories, high-end quality, and brand rejuvenationâ€. At present, it has two old wineries, namely, Tunxi Winery and Jiangji Winery. The area is 760 acres. Accumulated investment of 2 billion yuan in the acquisition and renovation and expansion of production capacity, the original wine brewing capacity of 3 million tons, production capacity of 20 million boxes of bottled.
Jiang Xiaobai cut through the younger niche market, focusing on the segmentation market of small bottles of wine, and growing against the trend. In the industry adjustment for several consecutive years, he has done a good job in the local market of Sichuan and Chongqing, and has accumulated many years of capacity and After the experience, until 2015 , Jiang Xiaobai piloted some very difficult markets, such as Wuhan, Hefei, Zhengzhou and other fierce competition, a piece of the market. During this period, I experienced a lot of follow-up of the whole industry to imitate and compete with the bottled wine and young products. Tao Shiquan called this stage a “hard bone†and worked quietly for nearly 6 years until 2017 , Jiang Xiaobai began to cross With the integration of the field and its own exclusive animation IP , the effect of Jiang Xiaobai's e-commerce operation has also made substantial progress: Jiang Xiaobai completed the nationalization layout and entered nearly 50% of the county-level market in the country, and cut it down. 1 billion sales.
The “Jiang Xiaobai†concentrated industrial park project in cooperation with Baisha Industrial Park in Jiangjin District involves an investment scale of 3 billion yuan and a land area of 1,300 mu, including manual crafts workshop, mechanized brewing workshop, Ma Tan wine warehouse and bottled workshop. The finished wine warehouse, shochu museum, technical testing center, etc., including glass bottles, cartons, bottle caps and other supporting enterprises, brewing equipment manufacturing and R&D enterprises, and logistics intermodal enterprises, can further promote the formation of Jiangji wineries and wine production and processing. It is a hub and a cluster of all-industry chains supporting upstream and downstream industries.
According to reports, the "Jiang Xiaobai Gaochun Industrial Park" project includes three major blocks: "sorghum industry", "circulating agriculture" and "agricultural tourism industry".
Among them, “Sorghum Industry†mainly includes the research and development of sorghum varieties, the construction of core planting demonstration bases and the expansion of sorghum planting radiance areas. Among them, the project core area has a built-up area of 2,000 mu, and the planned radiation-driven area has a planned area of 100,000 mu. Cooperate with relevant universities and research institutes to carry out joint research and development and breeding promotion of Jiang Xiaobai's special sorghum planting varieties; establish a sorghum planting demonstration base, and through the demonstration of science and technology, personnel training and technical training, the selenium-rich sorghum industry in the surrounding areas The upgrade will serve as a model and promotion; in the surrounding areas, 100,000 mu of sorghum will be planted, the localization ratio of raw materials will be increased, and the industrial development of Jiangjin's selenium-rich sorghum agricultural modernization will be promoted.
“Circulating agriculture†mainly includes modern ecological pastures, four-season fruit standard gardens, and green vegetable standard gardens. The Jijiu winery's distiller's grains can reach tens of thousands of tons per year. Jiangji Agriculture plans to use these distiller's grains as feed, and the ecological raw materials for the ecological pastures not only realize the effective use of distiller's grains, but also realize the combination of pasture and scale farming. The development of healthy aquaculture. At the same time, with the ecological model of “livestock-biogas slurry-organic planting-processingâ€, the manure in the pasture area will be fermented and sterilized into organic fertilizer for sorghum production, and the combination of seed and nutrients will be produced, produced, processed and collected. The industrial chain of storage and sales has improved the industrial ecology and realized the development of circular agriculture.
The “agricultural tourism industry†will be guided by the tourism of Jiangji Farms, which will promote the development of rural tourism in the surrounding areas, promote the increase of farmers' income and achieve the long-term goal of strong agriculture, rural beauty and peasant wealth. The farm will be integrated into the culture of Gaochun culture and art, picking experience, ecological pastures, scene dining, special homestays, science research, creative sports, interactive experiences, pastoral pubs, shared farms, etc., through the establishment of an ecological, three-dimensional, healthy agricultural industry business model. To give play to the role of demonstration of industrial integration, to achieve accurate poverty alleviation and industrial poverty alleviation.
In the interview, Tao Shiquan told reporters that attaching importance to talent density has always been Jiang Xiaobai's operating principle. “We don’t particularly care about short-term investments and gains and losses, but we care a lot about long-term value. Our friends who want to make time are the biggest investment in the future and investment in talents.†Tao Shiquan is a business with distinct personality and inner determination. I received support from Zhang Lei and Xiong Xiaoge. The real economy should not be vanity, speak small, and do things well. In his strategic sandbox, Jiang Xiaobai is not only looking at the domestic market, his goal is - global. Pulling the scale to see the trend, do not only look at Chinese liquor in Chinese liquor, but also use the complete works of global spirits to make a subset of Chinese liquor.
Tao Shiquan said: "Since whiskey, vodka, and sake can enter China, why can't Chinese liquor go out?" So, Jiang Xiaobai did the same, Jiang Xiaobai's taste and taste are in the direction. The evaluation system of international taste tastes closes , and won many awards including the highest prize “Special Award†in the international professional wine competition “International Wine and Spirits Competition (IWSC) †and “Brussels International Spirits Competitionâ€. . At present, Jiang Xiaobai's products have entered the overseas markets of more than 20 countries including Germany, France, Italy, the Netherlands, South Korea, Australia and New Zealand . Tao Shiquan said that quality confidence and cultural self-confidence, let the world know that Chinese liquor, know the Chinese wine culture, this is Jiang Xiaobai's mission.
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