Internationally think that the printing industry is a knowledge industry and it belongs to the fourth industry because the printing industry produces knowledge and benefit people every day. Therefore, it is more important to take pride in the printing work. We must put ambition on going abroad and in the world.
The image of a company in a market economy environment Understanding of the market environment should be aware of the market environment, first of all should think that today's printing industry has not yet entered the industrial track, so many problems, can not be relieved. So where is the difference between industry and industry?
Agriculture, fisheries, and mining are groups of processing industries that use raw materials collected by nature to change their physical and chemical properties through technological processes, or to carry out production activities for new goods. This is the industry, and its basis is raw materials. How much raw materials are used to plan how many products to produce and process, this is the pattern of planned economy.
According to the needs of the parties to organize and manufacture a considerable amount of goods or products closely related to it. It is contracted by the enterprise groups provided. This group of companies is composed of companies that produce goods in different processes, and is mainly based on knowledge-intensive and high-processing degrees. This is the industry. Its basis is market demand, and production is arranged according to demand, and production and sales are ordered. This is the pattern of market economy.
According to the above, the observation of today's printing industry environment is very much like the former. That is to say, in the environment of market demand, it is also a market economy to verbally read, but the way of thinking is that the concept is still not out of the planned economy. There is no foundation for industrialization.
To take some obvious signs, it is to habitually maintain the original form of production, and lack the will to innovate. Everyone engages in offset printing. Then my new input is also offset, and we do not know what the new army in offset printing should be like. In addition, the lack of understanding of the role of the printing industry has not been fully realized, and it has not been realized that the printing industry has changed from the disease to the provision of information, and that the formalism of production according to the above directives has made a mistake. This boils down to the lack of proper telematics.
It is not an easy task to change the concept at once, but under the existing system, it can only be transformed in a random manner. However, it must be remembered that in the process of this transformation, we must try to create new business environments that meet the needs of the market. This requires companies to seek stress in the constantly changing business environment. The so-called business environment includes market environment, social environment, technological environment and natural environment. These environments often change and adapt to these environments to make corresponding countermeasures, called stress.
Fully recognize the need for stress, and the need to adapt to the market economy environment, so that the company will remain in an unassailable position in the fiercely competitive market.
2. The corporate image of the company's instinct is to try its best to survive, and at the same time obtain the profits it deserves. What kind of image should the company that survives in the market environment establish?
People all admit that printing companies are enterprises, but it is not like companies in industrial production. This is because the laws of market economy require companies to produce high-quality products and put them on the market as products, gain buyer's approval, and have A certain market share can establish the company's image. This is not only the obligation of the company but also the task.
However, most printing companies now occupy the market without their own products. The products they produce are delivered to customers in due course, and they are busy. They only complete the processing. In today's market environment, how do companies without their own products establish an image in the market environment? A company that does not have an image in a market economic environment is naturally more difficult to survive.
In fact, under the existing system, printing companies are subject to many restrictions and it is indeed difficult to establish an image in a market economy environment. However, as a company, it is necessary to find a suitable strategy to establish an image. There are two ways to think of it: It is an innovative management mechanism. Taking into account the difficulties in establishing a commercial image, it is time to work on a service-oriented image and make economic activities other than production more active. People are more interested in buying services than buying products. This requires printing. The company has a group of talented people who are considerate and proficient in service. They go out and take the initiative to contact users and provide high-quality services.
The other is to adjust the product structure, that is, to expand the field of printed products under the current production system. Under the same working conditions, the development of products that can add value can also be used to actively search for companies that can join together and produce. Should aim at the special printing field, on this point I intend to elaborate below.
3. Efforts to be in line with international standards As any company develops to a certain degree, it is eager to rush out of the country and be in line with international standards. Printing companies are no exception. There are two prerequisites for this, namely the technological environment and novel products.
The technical environment and operating mechanism have a great relationship. Specifically, the operating mechanism is to meet the needs of the domestic market, or to expand overseas. If we consciously want to expand abroad, we must first prepare our own technological environment. Not only must we have advanced equipment, but the most important thing is to With scientific management.
When the technical environment is ready, we can contact with foreign countries from two aspects. First, engage in technical cooperation with overseas printing companies. This must be backed by relatively strong funds. Second, accept foreign customers for processing, and then ensure quality. It is the key, and there must be a corresponding foreign language talent who understands technology. Linking with the international community is a good thing. Not only can you get great rewards, but you can also get valuable information. To achieve this goal, companies must carry out careful consideration and unremitting efforts.
As for the use of products and external light, it is still relatively easy, but it is also necessary to break through the constraints of the existing mechanism.
The reminder to the publishing industry is that, after China's accession to the WTO, the publishing industry should open up ideas, seek new market conditions, and new objective requirements, and design new reading materials. As long as the ideas conform to changes in the social environment, it will bring new ideas to the publishing industry. opportunity.
The tip for the printing industry is that, as a company, it should turn its own product into a commodity input market and occupy the market, so as to get rid of difficulties and establish an image. If the shackles of the domestic fertilizer mechanism cannot be achieved for a time, they will try to develop abroad to develop. market.
May also give the toy industry a hint: Don't stick to the old toy, think of the charm of combining toys and knowledge. Make mothers willingly invest in intelligence for babies.
The Necessity of Building a Mature Printing Enterprise If a printing company wants to be invincible in the domestic market environment and wants to go abroad to get in touch with international standards, it must first consider how to become a mature printing company. (To be continued)