Negligence exists in the vast universe and exists in nature and human society. It is the galaxy and space in the universe. It is the green land and the sea on the earth. The denseness is the rhythm of human life. It is the formal beauty in dialectics and art in philosophy. Denseness is the syntactic method in Chinese painting. It is rich in content everywhere, and it is an indispensable element in composition, color, and aesthetics for the design of packaging and decoration of goods. Without it, the design of packaging and decoration of goods will lose the appeal of art. However, if it can be applied skillfully, it can make the packaging theme of the product prominent, novel composition, color eye-catching and harmonious. Give the consumer a strong message of the product, which leads to the consumer's desire to buy.
First, the rhythm of sparse production "The sparse, unobtrusive," is an image metaphor for Chinese traditional landscape painting. The heaven, earth, and water in the painting are often replaced by evacuation, and the background is mostly virtual reality. In the composition of the screen, it is generally a matter of setting up a situation. It is necessary to obtain the things in the painting as well as the scenery outside the painting. However, it is easy to draw things inside and draw outside the painting. Line drawing portraits in China are often conceptualized with complicated lining lines and elaborate ornate headdresses to bring out the characters' purely rounded faces. In the composition of product packaging and decorating design, the brand names, product names, graphics, logos, and main explanatory texts are often arranged in one or several places on the screen to form a dense and interrelated and reciprocal whole. Its proportion accounts for about one-third of the entire picture, while the other two-thirds of the picture is a blank sparse room, in order to form a contrast to produce visual rhythm beauty.
Density, in music, is felt by hearing, and the changes between them produce rhythm, the rhythm of music. With the rhythm, only the melody of music shows the melodious and wonderful music. In the rhythm of the beat, two beats and three shots feel different, two beats are strong and weak, and three beats are strong and weak. The two beats show healthy and progress, while the three beats show beautiful and smooth. The rhythm makes the exercise time, the vast space full of vitality of life. In the composition of product packaging and decorating designs that do not have the elements of exercise time, the rhythm is embodied by repeated morphological structures, continuous lines, and the size and arrangement of graphic characters.
Density is the form of existence of objects in the natural world. It is widely used by people in all aspects of human life. Regardless of the composition of the painting, the composition and treatment of the interior design, etc., all use the density contrast in different degrees and give it a harmonious and harmonious beauty. The only difference is that their expression forms are different.
Second, the density of inspired associations,
Lenovo is a thinking activity that thinks of something from one thing. It can cultivate people's sentiments and trigger people's emotions. The composition of Chinese painting pays great attention to the use of density, and the picture of a deep-seated cloud-locked tobacco canopy is fascinating. This is because it uses a more subtle relationship with the screen and follows the rules of the art of concealment. The vision can be a smoke cage, and the mountains can be sealed in clouds. The dense cloud space of the smoke traps forms a dense space on the screen. People begin to imagine from the lingering clouds of smoke and sketch a wonderful new realm in their minds. Qi Baishi's sketch painting "Frog sounds ten springs out of the mountain spring". There are no frogs in the picture, only the dragonfly is swimming in the mountain stream, but it is through the association of frogs. The sound of frogs seems to echo in the ear. Another example is Li Keran's picture of the “herd cowsâ€, except children, buffalos, and inscriptions, all of which are spaces, but it gives people a feeling of water flowing.
The packaging and decorating design of products can also generate associations for the consumers by expressing the origin of the products, the contents of raw materials, and the features of the products in the composition, and enhance the love and trust of the products. For example, the “Confucian Home Wine†packaging that won the packaging and decoration design in East China was simple and simple. At the end of the golden color, the name of the calligraphy written in vertical lines, together with the pattern of white tigers in the four gods of the Han Dynasty in the Dada pattern, is reminiscent of the grandness and splendour of the Chinese culture. It conveys to the consumer an ancient and mysterious information on Kongfu wine culture.