If beverage producers cannot develop new products in time, the only way to succeed is to innovate packaging. ?
The fierce market competition, the continuous emergence of new products and the saturated retail market have made the profitability of many companies more and more insecure. Under such circumstances, how can juice, drinking water, beer, red wine, and soft drink manufacturers increase the sales of their products, while at the same time satisfying old customers and attracting large numbers of new customers?
According to a consumer product survey report, consumer product companies are now making a fuss about product packaging, and continue to increase the shelf appeal of products to stimulate consumer buying desires. And the number of such products accounted for half of the daily grocery store. With changes in consumer buying habits and market development trends, beverage industry managers have to update old market concepts along the way. Like other consumer goods markets, they look at the beverage packaging as equally important as the beverage itself, and they even propose "From the packaging to see the product" point of view. ?
Facilitate the future
The design and selection of product packaging takes a lot of thought. A joint survey by Consumer Network and Harris Interactive, a US market research company, in 2004 showed that consumers generally prefer to drink and easily store beverage products. The diversity of packaging capabilities has also greatly stimulated the growth of product sales. The survey also found that half of the product's packaging adjustments were determined by the shopping malls themselves, and the improved packaging products appeared on the consumer's shopping list on a very frequent basis. Consumers are increasingly favoring packaging products that are time-saving, clean, and can bring maximum convenience to life. ?
Morningstar Food redesigned the packaging of its product Internationa Dellzht Coffee Companion. The packaging is more humane and it is very convenient for Java game enthusiasts. They can open the package with only one hand. You can enjoy the coffee while playing games. It is easy to carry, and the opening of the cap made of PP material has an opening valve. The product will automatically open with a single press. This also brought a historic revolution in beverage packaging. • The packaging of sports beverage elements from the Snapple Beverage Group in the United States has also brought great convenience to consumers. The extruded aluminum container is durable and can be re-sealed and refrigerated, and the package is highly shatterproof and safer than previous glass packaging. ?
Sometimes the slightest changes seem to leave people with the most profound impression. Dannon changed the handle of its 1 gallon bottle of natural mineral water into a zigzag shape, making it easier for consumers to carry it. Although the cost of this type of handle is slightly higher, it is worthwhile, because in today's turbulent world, any product that helps consumers to carry it has a high sales value. ?
Quality products to small packaging transformation?
Small packages and multi-packs are becoming fashionable. Baileys Minis, a well-known brand of Dlageo Beverage Company, has met consumer's craving for convenient and simple products. The Baileys Irish coffee with a capacity of 100ml is to take advantage of the consumer's quest for a convenient life and guarantees that the original taste is not changed. In the case of packaging. PET bottles are used for packaging, and with perfect thermal labeling technology, four bottles are sold, and the packaging design is still the same as the traditional large bottles. ?
Consumers' desire for small packaged products and successful promotion of multi-packed products even prompted Coca Cola to try PET vials. In fact, the driving force of Coca-Cola's future development is packaging innovation, not product renewal. In an interview with the beverage industry in September 2004, Lauren Steele, vice president of the Corporate Affairs Department of Coca-Cola Bottling Co., Ltd., said: "Consumers have high demands for small bottled Coke and the company is full of confidence in future packaging adjustments."
Multi-packed milk has caused a stir in the dairy industry's development trend. With the launch of Dean Foods' 1997 MilkChugs product, multipacks began to expand into flavored milk and dairy beverages. This small package expands sales channels and can be sold in vending machines and convenience stores. The packaging material used is HDPE or PET. ?
For beverage manufacturers, this 20-ounce bottle does indeed broaden their sales channels.
The main consumer group of Baileys Minis products are women between the ages of 25 and 35. The "small packaging revolution" has spread to consumer groups of all ages and a variety of beverage products. For example, whether it is mothers who want to give their children a cool drink but they are afraid of overdose, or those adult groups who are not thirsty, they can choose to use small packaged drinks.
?
The convenience is gold
The storage of small packaged beverage products in a pantry or refrigerator can also provide a broader storage space for other food or beverage products. Multi-packaging also means multi-functionality, which increases the value of the product itself through handle design or other special features. If a beverage product is easy to carry, drink, transport and store, then it will be greatly favored by consumers. However, beverage manufacturers cannot ignore the practicality of the product. ?
A very delicious drink is not favored by consumers if it is not portable. The Niebaum-Coppola winery wanted to sell the full range of Sofia sparkling wines for sale, but could not find a suitable packager to miniaturize its traditional packaging and cork packaging. In the spring of 2004, the company began packaging Sofia sparkling wines with rainbow colored aluminum cans (built-in straws). ? It turns out that a brand new package can bring excellent sales. The listing of 187 ml Sofia sparkling wine in aluminum cans has been popular with consumers and the sales market has been further expanded. The original consumer group of Sofia sparkling wine is a single young woman. They do not want to drink away from the bottle, but instead pour the sparkling wine into a glass and slowly drink it. Afterwards, the successful experience of this champagne was followed by other retail markets. Currently, four cans of Sofia sparkling wine have been listed on the market. ?
High plastic packaging
In other beverage packaging areas, plastic packaging still has a clear competitive advantage over glass packaging. ?
According to a Fre-donla Group market research company survey in Cleveland, Ohio, plastic packaging continues to show an upward trend. Between 2002 and 2007, the annual growth rate of plastic packaging was 49%, while the metal material was only 0.5%, the glass material was 11%, and the hard paper material showed a negative growth (-0.1%). Plastic packaging. This article comes from China's largest beverage bottle trading network Zhonghua bottle net. The popularity greatly exceeds other packaging materials. Among them, plastic bottled cool drinks accounted for the largest share. In 2002, sales volume was 25.9 billion bottles, and by 2007 it is estimated to reach 30.5 billion bottles. Beverage manufacturers are increasingly aware of the huge potential of the bottled water market. In 2002, sales of bottled water reached 12 billion bottles, which is expected to reach 17.3 billion bottles in 2007. ?
The development of the fruit juice beverage market is similar to that of fruit juice products. According to the survey company, the sales volume of fruit juice drinks will also increase from the current 42 billion bottles to 56 billion bottles in 2007. In addition, due to the popularity of multi-bottled milk, the milk market has great potential for development. The original 16 billion bottles will rise to 85 billion bottles. ?
Although the survey company did not conduct a corresponding survey of the wine product market, there is evidence that wine drink manufacturers are still increasingly value plastic packaging. Brown-Forman, one of the three largest alcoholic drinks companies in the United States, launched last year a 750-ml PET bottle containing CanadianMist, SouthernComfoa, and EarlyTimes. ?
Regardless of the excessive effect of a packaging on promotional products, it will eventually become a thing of the past and will inevitably be replaced by new packaging products. This will not only make the appearance of the product completely new, but also cater to the real-time needs of consumers. ?
Consumers are eager to have a good taste of beverage products, of course, they also hope that products have a high-quality packaging, can bring more fun to their lives. This has brought unlimited development space and business opportunities for beverage manufacturers. ?
Coppola also cancelled cork caps
package. The plastic and aluminium “Stelvin†screw caps are more tightly sealed and the cork stoppers are also avoided, but both caps are not as popular as the original cork products. ?
Although fruit juice and juice drink makers are worried that there will be a large-scale recession in canned beverages, frozen drinks, and concentrated juice products with a longer shelf life, convenience drinks will make up for the unsalable position of these bottled beverages and frozen beverages. In 2003, O-CaneSpray, located in Middleville, Mass., launched 12-ounce beverage products, which were sold in four-bottle and had four different flavors. This portable bottle is easy to carry and store. ?
The packaging of POM juice produced by POM Wonderful Company in Los Angeles is a pomegranate shape. This innovative packaging design has aroused great repercussions in the beverage industry at that time. This package is a 15.2 ounce glass bottle. The appearance of the pomegranate resembles a tender and beautiful, easy to carry. ?
Reprinted: Chinese bottle net
Storage Jar,Lunch Box With Lock,Plastic Jar Set,Kitchen Storage Set
Ningbo DSS Intelligent Technology Co., Ltd , https://www.dsscosmetics.com