In the face of real estate regulation, the furniture industry has encountered a major challenge, with many companies struggling through what they call "the winter" of the sector. However, Yang Jianxin, who owns nine brand stores in Yumin Decoration City, is not only maintaining his business but also planning to expand by opening two or three more locations. Why is he going against the market trend? What makes him so confident and calm?
After speaking with Yang, it became clear that his success lies in understanding customer needs and following their pace rather than just chasing trends. He believes that being in sync with customers is the key to long-term growth.
Yang, originally from Jiangsu, started his journey as a carpenter before becoming a successful entrepreneur. His passion for furniture has never waned, which has helped him build a thriving business over the years. Today, he operates nine well-known brands in Yumin Decoration City, including Weitron, Zhonghui, Royal Peter, Meilun, Senyuan, Prince, Beijing Feilong, Dingyuan, and Baichuan. These stores mainly sell solid wood furniture, along with some fabric sofas. Yang has full confidence in his products, saying, “It's easier to grow when you have quality and customer trust.â€
During the interview, several customers came to greet Yang, one of whom had recently purchased furniture and was having it delivered to Shanghai. He shared, “Good quality, fair prices, and a wide range of choices—there’s no need to worry about sales. Our customers come from all over, including Dalian, Beijing, Qinghai, and even the Netherlands.â€
When asked about the current economic challenges, Yang emphasized that opportunities and difficulties go hand in hand. He believes that in tough times, those who are prepared will find new chances. In the furniture industry, persistence and quick adaptation can lead to greater rewards. “Whoever can fly against the trend, adapt quickly, and build their own core strengths will have more opportunities,†he said.
Another key factor behind his success is excellent after-sales service. Since moving into Yumin Decoration City in 2002, Yang has remained committed to the place, believing it to be a great environment for growth. He said, “I may not be very smart, but I have my own vision. Yumin is a place where people recognize talent, and the industry leaders are dedicated to maintaining the sector.â€
In addition to high-quality products, Yang prioritizes customer service. For over ten years, he has offered free delivery and installation, ensuring that customers don’t pay a single penny for these services. He also provides free disassembly and reassembly for moving customers, making the process hassle-free. “Although this adds extra work, the return is immeasurable. Now, 70% of our customers are repeat buyers or referrals, which wouldn’t be possible without our strong after-sales support.â€
Despite the downturn in the market, Yang remains optimistic. He believes that while running a business is getting harder, finding the right strategy and staying close to customers will allow him to thrive against the trend.
For more information on China’s furniture industry, visit the official website of Xianghe Furniture City.
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