Outdoor furniture guides the trend of consumption trends towards Chinese

From ancient times to today, people's material needs can be simply divided into eating, wearing, using, living, and doing. In the past 30 years, after solving the basic needs of Chinese people to “eat”, “wear” and “use”, the focus of material needs of Chinese residents has begun to shift to “residence” and “going”, and more attention has been paid to the pursuit of quality of life.

The change of life concept will inevitably bring about changes in consumer demand. From the perspective of the home market situation in the past two years, the sales growth of civilian furniture has been affected by factors such as real estate, while the sales of outdoor furniture have increased by more than 20%. More and more people are pursuing a high-quality life of nature and leisure. The development of outdoor furniture has more power. For the changes in the domestic market, outdoor furniture companies should achieve "long-term vision and accurate positioning" in product integration. .

2 012 life center of gravity returns to the family

Since the reform and opening up, the Chinese economy has achieved tremendous development. Consumption power is already at the forefront of the world. However, at the same time of rapid economic development, the track of life has gradually deviated, the rhythm has accelerated, and the pressure has increased. Many people's lives are occupied by work, and enjoying a warm family life and leisure time is almost a luxury.

In recent years, foreign leisure concepts and outdoor lifestyles have gradually been accepted by the Chinese. High-intensity, fast-paced life has also made more and more people eager for a relaxed and comfortable leisure atmosphere; the improvement of economic conditions has also made their requirements for quality of life higher and higher, and the understanding of quality of life has also become significant. The change, the strong demand for wealth has been transformed into the pursuit of physical and mental health, family life, home environment and so on. According to statistics, most people think that home is the most important living space, and they will pay more attention to creating a comfortable and warm leisure atmosphere when they are decorating their home.

Consumer products that can seize business opportunities and seize business opportunities and improve living comfort and leisure have become new economic growth points. This is evident from the rapid development of the leisure industry in recent years. People are increasingly advocating a free and casual lifestyle, and “leisure” has become a new label in the home market. From the change of home style, it is not difficult to see that outdoor furniture and other leisure products will become the new darling of the market.

Guide consumer trends to broaden market reach

China's outdoor furniture industry is developing rapidly, but compared with the mature international market, there is still a big gap. One of the gaps stems from the immature consumer market and the misunderstanding of the domestic market by outdoor furniture producers. Some manufacturers believe that because domestic climate, household size and consumer culture are different from foreign markets, domestic outdoor furniture consumption demand is limited, the potential is not large, and there is no value for vigorous development.

This one-sided view limits the development of outdoor leisure furniture in China. Outdoor furniture should not be simply understood as “furniture in the outdoors” because they not only have powerful functions to cope with various outdoor conditions, but more importantly, they are casual and free. At the same time, and many outdoor furniture products can be used for a variety of things, and the sense of design and art. These products can be combined at will to meet the individual needs of consumers.

New things and new trends will always be questioned. Imagine how many brides in the mainland appeared in their weddings in a white dress decades ago. Today, wedding dresses have not only become the bride’s must-wear, but also with the wedding dress. More and more styles, its scope of application has also expanded from "wedding" to other grand occasions. The development of the market is inseparable from the transformation of the concept of consumption. The outdoor furniture industry is no exception. If you want to expand the market, you must start from the trend of advocating casual consumption, so that this new "outdoor furniture" consumption concept is deeply rooted in the hearts of the people. What many outdoor furniture companies should do most.

Tailored products for the market

In addition to guiding consumer trends, “tailor-made” products for the domestic market are also one of the key tasks of outdoor furniture companies. At present, China's real estate industry is unprecedentedly developed. Although it has entered the “intermediate break” stage due to national policies, the rigid demand has not diminished, and the optimization of apartment types has made outdoor furniture more and more “useful”. For example, the “deep-level” residential real estate sales are promising in economically developed cities. The characteristics of this type of residence are that there are two upper and lower floors, a large lighting surface, good ventilation, large living area and auxiliary area, and compact layout. Clear function. This type of apartment structure draws on the design methods of European and American residential houses, and is popular among domestic consumers and promoted in the design of high-end residential buildings in many cities in China. However, due to the high price of this type of apartment, there are not many people who can afford such a house. The affordable small and medium-sized units are still the mainstream of the real estate market.

Small and medium-sized housing is the development direction of domestic housing in the next few years and even longer. The change of housing type will inevitably lead to changes in the home environment and lifestyle. Weighing the practical functions and home style has become a problem that many furniture companies have to face and consider. In recent years, casual style outdoor furniture is very popular in the domestic market. It is comfortable, fashionable and distinctive. It not only meets the needs of people's rest, but also creates a warm and casual family atmosphere, which is both practical and beautiful. However, most outdoor furniture has a high space requirement and is not suitable for small-sized houses. Enterprises should develop outdoor leisure furniture that meets China's national conditions in response to domestic housing conditions, and let the leisure trend enter the homes of thousands of people.

Prominent leisure and weakening outdoor

At present, the scope of outdoor furniture use in the country is still mainly outdoor, and most consumers think: "With the garden, you will think of buying outdoor furniture." This consumption concept is also one of the main reasons leading to the narrow scope of the outdoor furniture market. However, from another point of view, crops that have grown outdoors for thousands of years can be put indoors. Why should outdoor furniture be used outdoors? Therefore, companies should not only emphasize the application of outdoor furniture to the environment. Sexuality should emphasize its "leisure" and guide consumers' leisure life concept.

According to the use of space and the scope of use, the segmentation of the home industry is becoming more and more obvious, such as "children's furniture", "kitchen furniture", "cloakroom" and so on. Outdoor furniture has become a newcomer to the home industry because of its unique functionality and product style. Outdoor furniture not only adds more choices to consumers, but also satisfies more people's pursuit of leisure family atmosphere and high-quality home life, and leads the return to the true and close to nature lifestyle, breaking the boundaries between home and outdoor. To create a more free space for the soul and life. It is believed that with the increasing use of outdoor furniture, the outdoor furniture industry will also usher in a brighter spring.

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