On the morning of the 30th, the “2012 China Furniture Export Forum†was held in Dalingshan Town. The reporter learned from the meeting that although the Chinese furniture industry encountered difficulties in 2012, the overall export situation was good, and exports to major international markets continued to grow. The growth rate of exports to emerging international markets increased significantly, and the proportion continued to expand. The proportion of exports from the region has increased and it has developed rapidly.
Furniture industry exports increase
At the forum, Zhu Changling, chairman of the China Furniture Association, pointed out that China is the world's largest furniture export trading country, furniture exports account for a quarter of the national output, and products are exported to more than 200 countries (regions).
As far as 2012 is concerned, although the Chinese furniture industry has encountered many difficulties, it has maintained a more optimistic development trend. From January to August, the national furniture industry completed a total export value of 31.594 billion US dollars, an increase of 28.05%, higher than the light industry industry growth of 14.05 percentage points, and better than other industries such as home appliances, leather, hardware, paper. Affected by the increasing production costs of the domestic furniture industry, furniture export enterprises have gradually increased the unit price of export commodities. In addition, the continuous appreciation of the RMB has also had an important impact on the improvement of the export value of the industry to a certain extent.
Overall, the export volume of the national furniture industry has maintained a substantial increase, but the growth rate has decreased; from the monthly point of view, January was basically the same as last year, with an average increase of 20% in February, March and April, and nearly 50% in May and June, 7 The month increased by 38%, and in August it increased by 27.86%.
Metal furniture exports increased significantly
"This year, furniture exports are affected by the continued decline of European and American economies, trade barriers such as green barriers and technical barriers, and the export volume has declined. Why has the furniture industry completed a year-on-year increase in exports, but many export companies in the industry still feel sluggish? Zhu Changling said that through the analysis of major furniture export products, the export volume of wood furniture, which accounts for a considerable share of exports, grew slowly, with an increase of 3.02%. The export volume of bamboo, rattan and wicker furniture declined negatively, with an increase of -25.03. %. These two types of goods accounted for a small proportion of the export of furniture industry, and the growth rate declined, which made the domestic similar enterprises difficult.
Contrary to this, with the trend of metallization and standardization in the global furniture industry becoming more and more obvious, from January to August, the export value of furniture machine parts increased by more than 30% year-on-year, accounting for 44.54% of the total value of furniture exports. Sofas and mattresses maintained double-digit growth and the export situation was good.
There are more than 4,000 furniture enterprises above designated size in the country. Large enterprises have obvious advantages over SMEs in terms of technology investment, personnel training, transformation and upgrading, and brand cultivation. Judging from the situation reflected by the company, the export of sofas maintained a high-speed growth trend. In addition, the export of swivel chairs and accessories still grew rapidly.
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Businesses need government to provide professional counseling
At the forum, companies are also actively seeking help from the government. Guo Shanhui, chairman of the National Taiwanese Enterprise Association and chairman of Taisheng International Group, proposed that Dalingshan can provide targeted measures to help enterprises, reduce or ease some taxes and fees, and assist manufacturers to pass the most stringent environmental standards. , cultivate a large number of furniture R & D design talents, hold design exhibitions and so on.
He believes that China should play the role of locomotive in the future, so actively coaching these exporters to develop domestically is one of the priorities of the future. In addition, he said that the process of applying for brand name and brand name is very cumbersome. It is recommended that the government set up a special agency to assist enterprises to successfully obtain well-known trademarks. If there is special agency guidance, Dalingshan can become the most famous town in furniture. It can also increase the competitiveness of domestic and foreign sales.
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