Digital asset management includes the four channels of multi-channel information collection and creation, flexible information processing flow management, content storage management and cross-media publishing to form a complete unified collection, processing, storage and distribution platform.
Digital assets mainly refer to various kinds of valuable information and content accumulated by a company or an organization during its operations and production. These information and contents may be stored in various formats, but they are all produced by the same company. Business activities such as services, operations, and management are inseparable. Even such information and content are themselves products of the company. For example, for the newspaper industry, various types of manuscripts, web pages, pictures, layout files, background information, and other information, and the large amount of digital content owned by newspapers for publishing or services are digital assets of the newspapers. The value of the media itself lies in producing these high-value information and content, and relying on these high-value content to provide information services. These forms of information are various, such as text, graphics, images, data, video, animation, etc., and the Internet has exploded information. If these digital assets cannot be effectively managed, they will naturally end up losing or disappearing or being mismanaged. If you can't look it up again, it becomes equal to nothing. It seems that in order to maintain competitiveness in the information age, it is very important for customers to manage these digital assets.
Digital Asset Management Content
Digital asset management can be simple file management, or it can be ordinary database, cataloging, search engine, library management, digitization, file Archiving, Digital Rights Management, or even Multi Media Management, Knowledge Management, Corporate Intelligence, Business Intelligence, etc., directly affect customers Relationship Management CRM (Customer Relationship Management).
Digital asset management includes the four channels of multi-channel information collection and creation, flexible information processing flow management, content storage management and cross-media publishing to form a complete unified collection, processing, storage and distribution platform. Through a complete digital asset management program to speed up the information production process and reduce the production costs of cross-media publishing. Digital information asset management is essential to provide customers with valuable information for making full use of their knowledge assets, especially in a rapidly developing information-based society and a highly competitive network economy.
Digital Asset Management System
The Digital Asset Management System (DAMS) is a series of software that provides an open platform for the acquisition, creation, management, storage, archiving, retrieval, transmission and display of multimedia data, including images, video, sound, text and Movie clips, etc. These basic softwares are building blocks or software buses for content authoring (eg, applications that generate digital content) and are also basic building blocks for asset management (eg, application systems for archiving, browsing, or querying of digital assets) and digital transmission and display.
Essentially, a digital asset management system must support all digital assets, including images, videos, movies, sounds, and text. Applications created on the basis of a digital asset management system must be able to adapt to different formats (such as GIF/JPEG for still images and MPEG, QuickTime for movies, etc.) and various resolutions (resolution of the movie, TV Resolution, HDTV, and standard broadcast television, video clips, testcasts, etc.) The platform must support format conversions, the creation of multiple resolution assets, and the ability to logically group all formats and resolutions of the same asset.
Content creation and sharing
In the area of ​​content creation, most digital media applications cannot exchange information easily. A digital asset management environment must provide a common framework for expressing various digital assets. For example, content created by one application system cannot be conveniently used by another system. Easy-to-exchange formats (such as Open Media Framework or OMF) can easily exchange digital content. But how does an application find and use content created by other programs? With a soft-bus architecture, various applications can be "plugged in" to provide a level of interoperability that is not possible Stored (used in a special format) from individual applications to the file system. In addition, by using an open framework to standardize the expression of digital assets, the asset description is separated from the specific content, and these descriptions are encapsulated in a standard format, so that the interoperability is increased by one level. . As an example, an authoring application must be able to look up a piece of data in the data management system. Once it is found, it can be used without worrying about which application system was created. A browsing application must be able to display the various data details stored in the management system, regardless of which application is created and stored. Another important requirement in the field of data creation is the ability to map complex application-specific information into the underlying storage structure provided by the data management system. This requires "object modeling" and the ability to create complex object hierarchies that reflect application requirements. Users need real-time access and high-availability data. Due to the size and scale of the data involved, the data at each node may be distributed and may even be stored geographically dispersed. Although the database system is very useful for storing metadata, it cannot handle the various requirements of such a complex data asset management system separately. What is needed is a solution that is supported by the industry and is based on the traditional relational database system. Above.
Content publishing
By supporting multiple private and public networks, a data management system can easily become the "center" of data distribution or transmission. For example, a central content creation agency may transmit television content (simulcast) to a set of televisions in a region, and a company with an infrastructure suitable for a wide area network may provide such services (eg, Telcos). Transmission involves more than just content, but also involves the transmission of descriptive content without an array. A variety of transmissions can be facilitated by adding a set of services that can provide both endpoints with packet and unpacking of data and content independent of the type of network. These services are also at the core of applications such as e-mail and sharing "whiteboards."
Content access
After the creation phase is completed, the next logical step is to let interested parties access the data. This step usually involves viewing what the content is, or providing a preview of the low-resolution version before actually choosing the high-resolution version. The data asset storage system must be able to work properly in various transmission modes (such as outgoing, incoming, broadcast/simulcast), and not limited to a service, but provide a variety of services. Distribution must also be seamless, that is, users do not have to quit the tools they are using in order to publish content created by the publisher.
Access to data is another important aspect of digital asset management. The access control level provided by the database system (access control at the "table level") is not applicable because once such tables have been used to store a variety of different data, they can only be accessed on a knowledgeable basis. What is needed is access on the "object level", that is, it is possible to define which users or groups of users have which access level (read, write, etc.) for which individual objects, as well as operational access control, ie. Which users or groups of users have which kind of data (such as registration/verification/delete, etc.) to operate on. In order to provide a workflow mechanism, the digital asset management system must provide manual or automatic transmission of data between work sites. The manual method may simply place the completed data directly on other people's machines and send a The notification, the automatic method requires the establishment of an infrastructure to transmit various data within the production department, and it must be operated very efficiently (much like the factory's factory automation). In order to achieve automatic flow, the management system must be able to Notify each node when an event of interest occurs.
Operating platform
Due to the basic characteristics of the digital asset management system, the digital asset management environment must be able to run on various platforms and integrate with other basic software, including various types of file servers, video servers, and existing accounting services. Rights management system.
In general, digital asset management will increasingly attract people's attention and be adopted with the development of digital and networked technologies. This is not only the need for unilateral development of publishing or media, but also the needs of our customers for their own business development and interests. It is beneficial to both parties. As for the establishment of a digital asset management system DAMS, or unilateral independent founding, or a combination of the two sides founder, a variety of ways, good and bad, in the end depends on the specific benefits and roles generated.