Home building materials enterprises master the change of brand value is the focus of brand building
In recent years, the development speed of the home building materials industry is staggering. Many companies have also begun to leverage the Internet to achieve brand expansion, and the brand awareness of enterprises has been rapidly improved in the Internet era. For enterprises, brand building is undoubtedly one of the core of enterprise development. However, how to make a good change in brand value is also a problem that home building materials enterprises should consider.
Bringing value to the demander is the best embodiment of the brand value of the company
Michael Porter mentioned in his brand competitive advantage: the brand's assets are mainly reflected in the core value of the brand, or the core value of the brand is also the essence of the brand. Brand value is the core part of brand management and an important indicator that brands are different from similar competitors. There is diversity in brand value. On the one hand, it can be estimated through the tangible assets of the company, but more often we are talking about a comprehensive impression of the brand in the minds of the demanders, which will include the brand's attributes, quality, grade, taste, Culture, personality, etc., that is, the value that this brand can bring to the demander.
A series of joint actions aimed at consumer demand, channel members and parent company's multi-faceted elements can enable branded products to achieve greater sales and more benefits, and also enable the brand to achieve a stronger and more stable competition. A more special advantage, and as a practitioner, this is also a source of professional satisfaction and pride. The most important attribute of brand value lies in the value to the user. As a furniture company, whether the consumer's needs can be satisfied is the first.
Take the differentiated route to create brand value and provide added value of products
There are two main levels of differentiation in custom home brands. The first is the most basic level, involving quality, quality, design and other quality differences, which is the core of the difference in brand value. So at this most basic level, how to create differentiation, industry insiders believe that technological innovation is an important factor. When enterprises carry out brand value innovation, they take technological innovation as the forerunner. Then advanced technology can enable enterprises to develop and introduce new products earlier. The “first mover advantage†formed by advanced technology can make enterprises form a short-term monopoly. Homogenization is definitely not a good way to build brand value. In the current competitive world, differentiated brand value is the key to survival.
The second level is the added value of the brand brought by the service. For the customized home brand, this added value is more concentrated in the service. First of all, we must ensure the speed of service time. When customers consume furniture products such as wardrobes, there are many service problems. Companies need to be responsive and quick to respond to customers, especially for complaints. Responding quickly to customers and timely solving customer problems is an important guarantee for maintaining customer brand loyalty. At the same time, the measures, strategies and methods adopted must be appropriate, reliable, applicable, and able to solve problems completely.
Adapting to the trend of the times is an important factor in enhancing brand value
From the current situation, it is not surprising that the overall profit of the company is declining. However, it can be seen from the data that the market share of large and excellent brands has increased. The concept of brand has also undergone several changes in the home building materials industry, and such changes are closely following the development of the times and markets. In the past 20 or 30 years, home building materials companies have gradually completed the transition from domestic sales to domestic sales, from domestic sales to design, from design to brand. Such a beautiful “three-hop†makes the brand value become the core of enterprise development. factor.
But the company still needs to develop, and more specifically, it has entered a new development environment. While focusing on brand value and maintaining the brand with care, the company has followed the big picture and the overall profit margin has declined, but its market share has steadily increased. Zhu Jun analysis, this is the market-based survival of the fittest. Enterprises that occupy the market can patiently usher in the economic recovery, and also show it from the other side. In the future, the development of home building materials enterprises needs to see the influence of their brands.
The custom home market is very big, and the strong ones are not able to eat. And excellent entrepreneurs are paying more and more attention to brand building and brand management. The branding of the home industry must use personalized brand operation methods. This requires the decision-makers of the home furnishing industry to change their thinking to keep up with the development of the times and markets, and vigorously promote the brand, so that the brand can gain a stronger advantage in the competition. Under the background of the importance of brand value, do you know that custom home furnishing companies have prepared accordingly?
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