1. Brand strategy
A brand is commonly known as a brand name, which is a business name prescribed by a manufacturer or distributor for its own product. It is usually composed of a combination of elements such as words, marks, patterns, and colors. It is used to identify manufacturers and sellers of products and to make them with competitors. Difference of products.
brand strategy
1. Brand Strategy No Brand Strategy Use Brand Strategy
2. Brand affiliation strategy Manufacturer's brand strategy Dealer brand strategy
3. Branding Strategy with Uniform Branding Strategy Individual Brand Strategy Branding Strategy Branding Brand Individual Brand Strategy
4. Brand expansion strategy
5. Multi-brand strategy
6. New Brand Strategy
7. Brand focus positioning strategy
Packaging strategy
1) The concept of packaging
Product packaging has two meanings: the first refers to the external packaging of the product and the container, that is, the packaging equipment; the second refers to the product
The packaging operation process, that is, the packaging method. Packaging is an important part of the product entity and is generally divided into three levels:
(1) Inner packaging It is the direct container of the product, such as the tube of toothpaste, the bottle of beverage, etc.
(2) Middle packaging The carton used to protect inner packaging and promote sales, such as white wine.
(3) Outer packaging Also referred to as transport packaging, it is mainly used to store, transport, and identify goods, such as cartons that contain alcohol.
2) The role of packaging
(1) Protection of goods for easy transportation This is the basic role of commodity packaging. Commodities from the production area to the consumption area
In the process of transfer, we must go through such links as transportation, loading and unloading, storage, and sales. Good packaging can make the goods turn in space.
Avoid damage due to shock, wind, and sun exposure during shifts and time shifts to protect the goods. Packaging is also a pin for goods
Sale and purchase provide convenience.
(2) beautify the goods, distinguish the goods ? Xiao Fei in the purchase of goods, the first thing to see is the packaging of goods, exquisite
The packaging will be very attractive to consumers, and the exquisite packaging itself is an art form. At the same time, different packaging
Also make the difference between grades of products, so that different companies have different products, consumers can identify products based on packaging.
Such as "Kodak" film packaging, "goldlion" tie packaging.
(3) Promote sales and increase profits A good package is itself a publicity advertisement, and people are often based on packaging.
To select goods, especially in self-selected shopping malls. therefore. The packaging is known as the "silent salesman" and it silently
The role of promoting goods, introducing products, and stimulating consumers' desire to buy.
3) Packaging strategy
(1) Similar packaging strategies (2) Level packaging strategy (3) Classification packaging strategy (4) Package matching strategy (5) Reuse packaging strategy (6) Bonus packaging strategy
(7) Update packaging strategy