After finishing manufacturing and retailing - COA's fourth round of outdoor retail diversification

After discussing the issue of China's manufacturing in the previous game, the fourth hot-spot was quickly launched.

Since we talked about manufacturing, retailers were quickly put on the stage. The three guests on stage 4 in the fourth were: Zhang Heng, the founder of Sanfu Outdoor, and Li Zhenglong, the retail data management consulting expert; Mr. Chen Yumei.

As the representative of the most traditional outdoor outdoor shop, Zhang Heng Zhang always believes that e-commerce is still a big challenge for him, but he believes that offline retail will still be outdoor retail within a short period of time. The main force of the industry. San Fu’s sales methods have expanded in recent years to many channels, including events, parent-child and other channels, and participants have also become Sanfu Outdoor’s members. Mr. Li Zhenglong’s speech at this time, data management operations, quantify the operational objectives and the nature of retail, is also the nature of the business, to deal with your core ideas from the numbers, only to fully analyze their own profit and loss data in order to control their own business . Tsai Ying-yuan asked Mr. Li immediately if there is a general operating principle. Mr. Li immediately answered that yes, that is, the needs of consumers, and how the customer's needs are digitized. It is also feasible. The first step is to analyze customers in-depth through the membership system and also to watch your core users. After “looking at the pot in a bowl”, analyzing your customers and subdividing them, whether your mainstream customers pay for your new products, etc., can also be analyzed, and you can find out the laws of dataization. As soon as the bowl is stable, companies will begin to operate efficiently.

Speaking of the membership system, the problem has returned to Sanfu's Zhang. Zhang Zong is very dissatisfied with Sanfu's membership system. Integrating the membership system in the future will enable Sanfu's customers to become more important to Sanfu through the membership system. Mr. Chen, who was in line, spoke later about the membership system of the outfit. He also stated that the data system of the member system installed was implemented through the APP, and more functions were still under development. Chua Ying-Yuan asked Mr. Mei about the problem of disrupting the price of the product. Mr. Chen said that the price is not set by the team leader, but by the brand, so there is no problem of damaging the market price. Mr. Mei believes that through APP retail, the biggest advantage is that it can obtain more customers through low cost.

Zhang Heng Zhang believes that diversity is a good phenomenon. For example, the investment prospects of Sanfu's camp are promising, but the investment in the early stage is huge, and the data digitization of Sanfu's members also needs to continue to improve. Zhang Zong also revealed that Sanfu’s camp may be different from traditional campsites. It is more like an outdoor amusement park. There are dozens of projects in the campsite that can entertain the public. Teacher Li said that he is not an outdoor person. He is more likely to view the domestic and outdoor industries from the perspective of the bystanders. Teacher Li felt that we should redefine our principles. The feelings are good, but we cannot overdo it. The future of the outdoor market is likely to be cross-border, so if you are too sentimental, you frame yourself. “There is no emotion that is not profitable, it is angry youth.” This sentence of Teacher Li is really shocking. Refined design, then another concept proposed by Teacher Li, the brand, retailer planning too many SKUs, but for each SKU observation is not fine enough. In the end, the analysis of traditional offline customers has not yet been completed. The analysis of customer needs does not only exist on the line. Customers under the same line also need to analyze and require detailed analysis. To say a thousand and 10,000, the industry still needs to return to profitability.

In the end, Chen Zongze hopes to bring more people into the Chinese outdoor circle. He also believes that the services of many outdoor team leaders are still not in place. Chen hopes that in the future, everyone will play better, play more happily and become more and more profitable. cycle. And I hope to bring more resources to the outdoor team leader.

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