2013 National reporter “Beautiful China. Leisure City” walks into Jingdezhen Read more >>

—— Porcelain of the porcelain of Jingdezhen

From November 6th to 7th, 2013, “The Beautiful China Leisure City’s National Reporter Picking the Wind” was the sixth issue of the Jingdezhen, the Millennium porcelain capital of Jiangxi. Compared with other scenic spots and cities, the special feature of Jingdezhen is that the entire city is a scenic spot, and the scenic spot is also a city. The ceramic cultural attractions and attractions in the city are dotted with different charms: the only 5A national ceramic cultural theme in the country. The ancient kiln folk customs exhibition area in the scenic area, the creative park using the old factory building of the Jianguo Porcelain Factory and the 1949 creative park of the ceramic tourist attraction, the Shuanglong Bay Agriculture integrating the leisure agriculture as the main line and the porcelain, tea and red culture In the ecological park, the reporters had already dumped for the millennium porcelain capital in just two days in Jingdezhen.
It is reported that the 2013 National Report of "Beautiful China Leisure City" was hosted by the National Leisure Standardization Technical Committee and the China Tourism Association Leisure Club, and co-organized by Beijing Snail Scenic Area Management Co., Ltd. It is an important theme activity for the comprehensive evaluation of leisure city development in China in 2013. The activities led reporters to visit, experience, and spread the participation of urban cultural characteristics, urban and rural leisure business, help the city to build leisure brands, service brands, promote the development of leisure cities, and comprehensively use media advantages to market urban tourism and leisure products.
In 2013, the sixth issue of the “Beautiful China Leisure City National Reporter” was also successfully completed at the Jingdezhen Station. This season's popularity continued from November 1st to 7th, visited Zhejiang Tiantai, Huangshan, Anhui, and Jingdezhen, Jiangxi. Through on-site interviews, reporters discussed how traditional tourism destinations can transform into leisure resorts, how rural tourism can develop, and culture and tourism. How to deeply integrate with other industry development issues, combined with the actual situation of local tourism development, conducted an in-depth interview.

Take the Press Team into the National 5A Level Scenic Spot - Ancient Kiln Folk Exposition Park (photo by Huang Qiyong)


According to legend, ancient porcelain


On the afternoon of November 6th, after the reporter’s group of Caifenghanghang arrived at Jingdezhen’s first stop, they came to the ancient kiln folklore exhibition area that won the national 5A tourist attraction in April this year. It is the only 5A scenic spot with the theme of ceramic culture in the country. The reporter here can recollect the millennium porcelain culture.


In ancient kiln master's creation (photo by Huang Qiyong)


It is reported that since 2008, the ancient kiln of Jingdezhen has shouldered its historic mission of protecting and inheriting the ceramic culture of the millennium. It has begun to repeat and reburn the typical porcelain kiln of Jingdezhen. It has succeeded in rekindling the kiln fire and successfully reviving the Qing dynasty kiln. The Ming Dynasty gourd kiln, the Yuantou kiln, the Song dynasty kiln and the Qing dynasty kiln, the green kiln, the dragon kiln, the wind fire kiln, stunning China, but also make the ancient kiln fame.


The press team is learning to enjoy porcelain (photo by Huang Qiyong)


When we walked into the ancient kiln to visit the ancient kiln road and ancient kiln and Chai Road, the interview reporters took a deep breath for this natural oxygen bar and walked to the path of the ancient kiln woods. The careful reporters discovered that underfoot A variety of shapes and patterns were designed to cover various patterns and colors of broken tiles. They deeply sighed: "When you enter Jingdezhen, you are all baby."

After passing through the woods, it came to the service area of ​​the ancient kiln of Jingdezhen. The spacious penthouse of the ancient kiln has a strong sense of ancient town. From entering the entrance to the ancient kiln, many reporters were particularly surprised by the patterns of small porcelain vases on the roadsides, kiln clay bricks, and ancient Ming and Qing dynasties.


When they entered the courtyard of the ancient kiln, the journalists of the interview group first came to the traditional ceramics-making ceramics workshop area. The old artists showed the ancient porcelain craftsmanship through drawing, blanks, drawing blanks, and porcelain paintings. Every procedure in porcelain.


The press delegation visited the Ancient Kiln Folklore Expo Park (photo by Huang Qiyong)

Afterwards, the reporters of the interviewing bank successively visited the ancient porcelain kiln of the Qing Dynasty Zhenyao, the Ming Dynasty gourd kiln, the Yuan dynasty Shantou kiln, the Song dynasty kiln, etc., as well as the Ming dynasty imperial kiln that had just been reheated, and appreciated "China's first must, the world's first," said the porcelain music performance in the porcelain sound Shuixi performance. These are made up of porcelain bells, porcelain enamels, porcelain shawls, porcelain flutes, porcelain drums and other porcelain musical instruments such as "Blue and White Porcelain", "Jasmine" and "I'm in Jingdezhen waiting for you". The music is fresh, sweet, and beautiful. The reporters are facing the sound. The magical porcelain of Ruyi's "Rare Porcelain Charm" is full of praise.


Creative porcelain are leisurely


Jingdezhen's porcelain cultural resources are very rich. Not only are there ancient porcelains that display the historical changes of the millennium porcelain. In the 1949 Creative Park, journalists walked in this theme area of ​​art, creativity and ceramic “passion” and marveled at the old factory buildings. Gorgeous turned into a park with such an artistic van.


Jianguo Ceramics Cultural and Creative Park (photo by Huang Qiyong)


It is reported that the 1949 Creative Park is an exclusive investment by Haoyi Creative Culture Industrial Development Co., Ltd., making full use of the old factory buildings and industrial relics of Jianguo Porcelain Factory and transforming it according to the design concept of “convergence of tradition and modernity, culture and industry coexistence”. The creative park not only owns production facilities for finished products created by art ceramics, but also provides ceramic artists with a complete set of services for artistic creation, cultural exchange, and ceramics trading. At the same time, numerous ceramic industrial cultural relics can reproduce Jingdezhen's traditional porcelain making process and witness the establishment of a new China. Since the Jingdezhen ceramic industrial production of the course of change, is Jingdezhen vigorously develop the ceramic cultural and creative industries and ceramic cultural tourism typical projects.


A scene of the artist's studio in the creative park (photo by Huang Qiyong)

Jingdezhen, which focuses on porcelain culture, is not only submerged in the ocean of ceramics. The journalists walked into the Ssangyong Bay Agricultural Ecological Garden in Jingdezhen to experience local leisure agricultural products. Entering the eco-park, the reporters were attracted by the beauty of the park. The shimmering artificial lake and the forests in the distance became a shining pearl on the Jingyao line. It was particularly bright and close. Fruitful, charming autumn flowers, red leaves are even more love.


Shuanglong Bay Agricultural Ecological Park has not only formed a modern agricultural development model of “cultivation and trade plus tourism”, but also integrates porcelain, tea and red culture. There are not only ceramic production sightseeing, ceramics display, orchard sightseeing area, agricultural product display, etc. Different types of products, as well as water recreation products such as Donghe rafting, living water fish farming, natural bathing, etc. Forest parks and Buddhist temples will also be constructed to provide more special experience products for urban dwellers.


Shuanglong Bay Agricultural Ecological Park


Strong ceramic shopping belt


Jingdezhen boasts a rich and unique tourism resources and derived and created tourist products that integrates historical culture and its ruins and remains of ceramics, including landscape culture, eco-culture, Yantai culture, cave culture, and tea culture. Can be described as patina, green, red, stunning color each other, complement each other.


If it is not strictly divided, Jingdezhen of Lishi City will be the best display of the charm of the Ci’an City, as well as the annual International Ceramics Fair, Tea Culture and Tourism Festival, and Porcelain Cultural Tourism Festival. These are deeply attracted tourists from home and abroad. Among these tourists, there are both travel agencies and self-help individuals; there are both urban backpackers and self-driving tourists; there are both leisure and sightseeing tours and Taobao shopping; there are both pottery and archeological studies... The birth of Jingdezhen's urban ceramic cultural tourism has been stimulated, and as the core, it has driven the development of Jingdezhen landscape tourism, ecotourism, tea industry tour, rural tourism and shopping tour. According to statistics, ceramic tourism and shopping accounts for more than 55% of the city's total tourism revenue, and it has become the brightest scene of urban tourism in Jingdezhen City.



In recent years, the Jingdezhen Municipal Party Committee and the Municipal Government have attached great importance to the development of tourism. They have taken tourism as one of the three main cards for economic and social development in Jingdezhen, giving full play to the unique advantages of ceramic history and culture and beautiful ecological environment, and striving to realize tourism resources. The big city is changing to a strong tourist economy. Last year, Jingdezhen realized total tourism revenue of over 12 billion yuan, an increase of 49.18% year-on-year. Tourism has become an important pillar industry of Jingdezhen's national economy.

After the reporters enjoyed the scenery of the porcelain capital and experienced the charm of porcelain, they returned to the ancient kiln and listened to Chen Wuping, director of the Bureau of Tourism of Jingdezhen Municipal Bureau of Tourism and director of the Administration Office of Ancient Kiln Folk Customs Exhibition Area, about the porcelain capital. The introduction of ancient kiln. At the forum, the director of the Tourism Bureau of Jingdezhen, Ning Ningsheng, described the history, development, and status quo of the porcelain capital, and described the Jingdezhen, an ancient city full of charm, for media reporters in various ways, including allusions and singing songs. Afterwards, Chen Wuping sent an invitation to reporters from all over the country to “look and see” and hoped to hear the journalists’ suggestions on the development of the ancient kiln folk exhibition area. Various media reporters also combined their feelings with From the perspective of tourists and the media, they provide advice and suggestions for the development of Jingdezhen and ancient kiln.


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The 2013 “Beautiful Chinese Leisure City” National Reporter is popular

The “Beautiful Chinese Leisure City” National Reporter has been an important theme activity for the comprehensive evaluation of leisure city development in China in 2013. The event led reporters to visit, experience and spread the participation of urban cultural characteristics, urban and rural leisure business, and help the city to build leisure brands and services. Brands, promote the development of leisure cities, and use the advantages of media to market urban leisure products.

The “Comprehensive Evaluation on the Development of Leisure Cities in China” is an important research topic launched by the National Tourism Administration. The assessment covers 338 cities across the country. The event was sponsored by the National Leisure Standardization Technical Committee, the China Tourism Association Leisure Club, and co-organized by Beijing Snail Scenic Area Management Co., Ltd. It has received special support from the World Leisure Organization and the China Tourism Association, as well as academic guidance from the China Tourism Institute, and has become a national The largest, most authoritative and most interactive leisure city selection event. The evaluation is based on the published national standards system for leisure cities, comprehensive network public evaluation, and expert assessment methods. Based on the principles of scientific rigor, professional standards, mass participation, and fairness and openness, the evaluation aims at urban leisure function and leisure environment construction.

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China Travel Association Leisure Club

The China Tourism Association Leisure Vacation Branch was established under the leadership of the National Tourism Administration and the China Tourism Association and approved by the Ministry of Civil Affairs in June 2009 and was established on December 29th of the same year. The leisure club promotes positive and progressive leisure culture, establishes healthy and leisure concepts, promotes communication among the industry, enhances the level of leisure and holiday services, and adheres to the combination of Chinese characteristics and the world and contributes to the sustainable development of China's leisure and vacation. There are more than 150 existing member units of the Leisure Club, and the BTG Group is the president unit. Hong Kong China Travel Group, Overseas Chinese Town Group, Guilin Tourism Group, Ctrip.com, Hangzhou Songcheng Group and Zhongkun Investment Group are vice chairman units.

Beijing Snail Scenic Area Management Company
Beijing Snail Scenic Area Management Co., Ltd. is a professional scenic spot service provider and a small partner's entrepreneurial platform. There is a demand for tourist attractions, please find the "snail area steward", service projects include: investment and financing advice, planning advice, construction consulting, business consulting, marketing consulting, management consulting, A-level scenic area consulting; "Snails area steward" of the purpose: Help scenic spots provide tourists with fun products and quality services.

China Travel & Leisure Network ()
China Travel & Leisure Network is the official website of the China Tourism Association Leisure Vacation Industry Association, and is the official publishing platform for the national leisure resort industry standard. China Travel & Leisure Network is a portal for thematic activities such as the “China Service Development Forum” and “Comprehensive Evaluation of China's Leisure City Development” and is an important exchange platform for the leisure travel industry.

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