Value-added printing services hidden in pre-press and post-printing processes (2)

The value-added services related to printing are also mainly reflected in the above two aspects, but its value is not only reflected in the investment in machinery and equipment, but also reflected in the needs of customers and the market. In fact, this value-added service is also a double-edged sword. Many printing companies have the idea of ​​investing in new equipment and hope to expand their production capacity. However, in the current economic environment, it is not easy to do this, and if you do not have the appropriate market knowledge, or the customer's demand is not large, it is best to persist in doing what you are good at. Everything must be based on the customer's needs.
In general, the value-added services provided by each printer that can meet the needs of customers are personalized, and these services are sometimes presented by customers. Whether you are a printer, creator or marketer, value-added services can bring you significant changes because the nature of commercial printing is changing. The profit margin of the traditional printing business is a reality that China's printing industry has to face, and it is also an inevitable trend for the development of the printing industry. The search for profit growth beyond the traditional business has become a necessity for printing companies to maintain sustainable development and sustainable operation capabilities. Therefore, "value-added services" is undoubtedly one of the hottest words in our industry, and it is also a key word for printing companies.

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