The rise of the cashier system in the catering industry has made traditional restaurants feel the dimension reduction attack.
The payment enterprise has become a battleground for the military, the information highway built by the catering industry cashier system, and the new merchant drainage model of the catering industry cashier system have brought about major changes in the marketing of catering merchants.
According to reports, the catering industry's cash register system has been highly sought after by the market. The reason for this is that the WeChat order takeaway is different in its automatic powder absorption and automatic attention! The reporter and Mr. Zhang, the person in charge of the WeChat online ordering, communicated. According to the leaking WeChat online ordering, it is not a simple ordering, ordering, or booking function, because the biggest shortcoming of the traditional restaurant is not whether it is convenient to place an order, but rather the marketing mode. Outdated.
According to Mr. Zhang, 85% of the restaurants responded that the current passenger traffic is decreasing, and repeaters are difficult to maintain. The traditional flyer mode is time-consuming, costly, and has a small amount of coverage, and the effect is not significant. Is there any way to subvert the traditional restaurant marketing model, but also to save costs, improve efficiency and facilitate the establishment of word of mouth? The cashier system of the catering industry can see the pain points of traditional restaurants. Through vigorous research and development and trial and error, the cash register system of the catering industry has finally entered the market as soon as possible.
In today's connected era, more and more people have realized that WeChat online consumption is faster than physical consumption. Online consumption has gradually dominated the catering market. How to transfer food and beverage consumption online and deepen online service and consumption data will be further consideration in the future catering industry.
1. Limited to offline business. One of the main reasons why traditional catering shops are keen to drain is that the store restricts its main business to offline, and the traditional dining mode is adopted by customers, such as door-to-door, paper-ordering, and eating and settlement. Some merchants tried to order the sweetness of WeChat online ordering, began to introduce the platform, seized the online food delivery module, but did not integrate the online and offline business systems, the two parties are still independent modules, the overall sales statistics, stores Operational management such as decision-making is still time-consuming and labor-intensive.
2. The software system is updated slowly and the cost is high. Nowadays, the rapid development of information technology, fast-paced life rhythm, and catering software updates must follow the changes in the market. The current mainstream catering system is still the product at the end of the last century. It can temporarily satisfy the services of ordering, cashier, settlement, etc. In the era of interconnection, these softwares are basically closed systems, and do not have online business development; Software updates are too slow and costs are generally high. In addition to large-scale catering merchants can withstand system module updates, additional fees and maintenance costs, even if this is not possible to enjoy continuous upgrades, update services.
3. System deployment is difficult. The cashier at the front desk, the printing of the kitchen, and the meal taking part in the partition... These hardware placement, line deployment, network setup, and decoration construction will increase the learning cost of the catering merchants, and also require regular maintenance and management of the technicians. How to effectively implement system deployment and ensure system maintenance has become a consideration for catering merchants to further deepen their systems.
According to reports, the catering industry cash register system is very simple to play, as long as the QR code is attached to the desktop, the guest can use the mobile phone to gently sweep the menu, the guest can select the favorite food, the payment can be completed in one click, and the customer orders. The small ticket can be printed automatically, inadvertently allowing the guest to inadvertently implement the “pay first foodâ€, the restaurant owner is of course secretly happy, not as far-fetched and embarrassing as the traditional “first meal after eatingâ€! More importantly, after the payment, the WeChat online ordering can automatically suck the powder, that is, the guest automatically becomes a fan of the public number, so that future promotion, promotion, discounts and other activities are more efficient, no longer relying on family flyers. Inefficient and hard.
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