The beauty of digital art design

The emergence of any art form depends on the development of society and technology at that time. The art form of digital art design was born with the advent of the digital age along with the development and popularization of computers. The famous artist Robert Rauschenberg and the design master George Capps (George Capps) began to establish a special agency in the 1960s to study digital graphics and digital art. The beginning of "Desktop Publishing System" (DTP for short), the application of digital technology in the field of art design is getting more and more attention. The maturity of digital graphics technology has driven the popularity and development of CAD / CAM (Computer Aided Design / Computer Aided Manufacturing), so that design art and digital technology can be truly combined. As modern digital technology began to form its own unique visual expression language in the field of art expression, reflecting higher artistic value, digital art design began to enter the ancient palace of art. However, while digital art creation brings excitement and visual novelty to the artist, it is found that due to cultural and other factors, the emotional difference between digital art and traditional painting art beauty and the lack of performance of digital art are produced, and there are still some The vague understanding of art. By exploring the origins of traditional art forms and digital art creation culture, discussing the visual expression and aesthetic trends of digital art design creation, as well as the most basic elements of graphics, color, national culture, digital technology and other aspects of artistic creation, help We correctly understand digital art. It is correct to enrich digital art creation with traditional art, especially national cultural art, to make up for the lack of artistic and cultural connotation in digital art creation, and to solve the problems of visual expression, recognition and development direction in modern digital art creation. The key to expressing the beauty of traditional painting art in digital art creation.

The difference between the formation of aesthetic feelings in traditional art forms and digital art creation is firstly the difference in the origins of cultural traditions. The traditional painting art creation is built on the profound cultural background and historical origin, which contains many regional customs and national culture. Traditional arts are rich in essence, and include profound cultural accumulation, national psychological emotions, customs, aesthetic concepts and aesthetic tastes. The traditional painting art embodies a profound historical tradition, numerous styles and broad regional ethnic culture, as well as the traditional ink painting style and the cultural origin of traditional art, all cause affinity in people's psychological and emotional exchanges, and resonate with the soul . The new digital art creation is developed on the basis of technology and industry, lacking the traditional cultural foundation in aesthetics and emotions, and having relatively large limitations in terms of expression form and content, which makes people strange and alienated in cultural inheritance. . The second reason is that the content of modern science and technology leads to differences in creation and performance. Traditional paintings, which have continued for centuries, especially traditional arts and crafts, have not been subjected to such a huge impact as modern digitalization except for innovations in techniques and materials. When people still generally believe that traditional art exists only between the pen and ink and the material skills of traditional craftsmanship, digital technology, a high-tech creative method, enters the field of art and design and requires a process of recognition and acceptance. Traditional creation techniques and painting pen and ink modeling have led to the recognition of the value of traditional painting art. However, due to the lack of sufficient understanding and acceptance of the creation form of digital technology, people are emotionally distant from digital art modeling. Digital graphics processing technology is the fundamental foundation of digital art modeling creation. Digital graphics (COMPUTER GRAPHICS, CG for short) are exponentially coded works. As an important part of CG, vector graphics have the "hard-edged" expression style of digital description of graphics, which is suitable for graphic design of signs and standard characters. However, the "hard-edged" style has caused the icy machinery of graphic expression. Pixel bitmap is another form of CG graphics. It is a basic digital technology for solving images based on color science. Similarly, in the process of digital art creation, due to the requirements of digital technology, the visual sensory color perception must be converted to its digitalization. Processing also results in a lack of affinity for digital works. The neatness and precision of these digital technologies are the key to the lack of affinity for digital works. It is a common deficiency in modern digital art works. Third, the difference in the expression style of the works is also a factor that causes emotional differences. Traditional painting has formed many expression forms and creative styles after a long period of development and evolution. These traditional artistic languages ​​are easy to communicate and easy to resonate with the audience. The mechanical structure of creation leads to the lack of vividness and vividness of expression language.

The Olympic bid is a well-known graphic logo design. Throughout the design process, a theme of the fusion of traditional art style and modern digital art creation style runs through. Finally, the pen and ink expression style hand-painted by Mr. Han Meilin is used to sublimate the digital graphics of Mr. Chen Shaohua. Creation provides a good example for us to use the essence of traditional art to enrich digital art creation.

In the process of digital art design performance, it is fundamental for the development of digital art to absorb the mutual complementation and reference of different cultures and various subject areas. Combining the outstanding traditional culture and art forms of the nation is constantly enriching the charm and vitality of digital art design. Digital art creation also has a lot of its own charm. She provides a visual means for the expression of traditional painting creation and the reflection of the artist's creative ideas, and maximizes the artist's thinking and imagination. Among the prestigious designers in the past 50 years, Norman Cieslewicz (ROMAN CIESLEWICZ), Tanaka Yoshihide, Jin Daiqiang and others can be said to be representative designers. Their digital visual expressions are all language It is unique and has made great contributions to the mutual reference and development of digital art design and national traditional painting. Norman Seslewitz ’s digital design works show strange ideas and superhuman imagination. He interwoven and kneaded together things and ideas of nature and unnaturalness, reality and surreal, rational and anti-rational The extraordinary creativity, his unique thinking and observation of human beings and cultural traditions, and the artistic techniques of revealing themes all make the viewers feel excited and shocked. The work "SAINTECORCHE" (the saint's thinking) expresses abstract ideas through visual exaggeration and surreal techniques, which reflects his strange conception and extraordinary creative visual language. Japanese design master Yizhong Tanaka blended modern design concepts and digital art into the traditional Japanese art. The work has obvious elegance, sobriety and pure national cultural characteristics. It also has a strong modern beauty and modern awareness. Integrating with the traditional spirit, with a unique expression form and visual language and a distinctive personality, it has set off a re-innovation and re-creation movement of the traditional spirit in the Japanese design industry. His poster design "Dyeing and Weaving Rookie Exhibition Poster" uses Japanese traditional national costume kimono as a design symbol, which not only reflects the national culture, but also has the beauty of modern design in expression methods. Jin Daiqiang's digital design works also have strong national characteristics, such as: "Chinese Characters Theme Series", which clearly expresses a profound understanding of China's culture and art. He formed through accurate grasp of the essence of Chinese art such as ink painting and calligraphy. His own expression style with a strong oriental culture perfectly blends the traditional national culture and art into modern design concepts. At the same time, his works also reflect his accurate grasp and correct understanding of the beauty of digital art creation, making the two concepts complement each other and reflect each other. Digital modern art design is a new art form. She needs the integration of multiple disciplines and multiple knowledge levels to make up for the shortcomings. Therefore, she understands the basic principles of digitalization, masters the skills of digital creation, and has the ability to create art and cultivate artistic design. The perfect combination of digital technology and artistic creation design is the basic quality of "digital artist".

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